Posts Tagged ‘Facebook’


Mondays with Mike: The 4 Crazy Ways To Advertise With Mobile Technology

Consumers are absolutely besieged by images, messages, and impressions.  Every time we turn on our phones, computers, televisions, e-readers, or radios, we’re inundated by advertising and information.  Given the overload that we experience, it’s often the most outrageous messages that hit their mark. 

If you’re looking to boost the number of impressions you make, one of the very best ways to do it is via social media. Twitter, Facebook, Reddit, and Instagram touch more users more times per day than we can really wrap our heads around.  That’s a lot of potential impressions, but you have to do something novel to really capture the attention of potential customers.  If you’re determined to make a splash, here are some ideas to get your started. 

  1. Invite users to submit videos or pics with your product or logo.  Think people won’t take the time to make and upload a video?  Think again!  Look at the thousands and thousands of ALS Ice Bucket Challenge videos filling up your newsfeed on Facebook.  The videos of folks dumping ice water over their heads – sometimes in very creative ways – demonstrate the power of the novelty video.  Someone makes a video, shares it, and it spreads, increasing exponentially to reach more users every day.  The best way to adapt this photo/video idea for business is to run a contest:  Invite customers to post pics of themselves wearing a hat or t-shirt with your logo while they’re on vacation or in an unusual spot.  The photo that gets the most likes or shares wins a prize.  Think about the potential here – you’re going to be making thousands of impressions and building fans for life.  Powerful stuff.
  2. Pop-up advertising.  We become completely immune to things we see or hear day after day.  When the same old ad comes on my Pandora radio, I completely tune it out.  It’s like I don’t even hear it.  Novelty is king, and that’s why pop-up advertising is so effective.  Whether you turn your pizza shop delivery vehicle into a giant slice of pizza or whether you hire a clown who walks on five foot tall stilts to entertain folks in the parking lot on a busy Saturday, the real secret to pop-up advertising is that random people will take pics and share them with their friends.  Your little attention-getting stunt will continue to make its way around social media long after your part is finished.
  3. 2014-08-25_1635Flash mobs.  More labor intensive than some other techniques, the surprise and wonder factor here is huge.  You coordinate a number of people to perform in public, making sure you get good quality video of the event, and you post the video online.  Again, like the other social media techniques, the power isn’t in the initial views.  While the folks who happen to be on the street or mall when you perform will certainly be surprised and enjoy the event, the real numbers come when the video is shared over and over, resulting in tens, or even hundreds of thousands of impressions.
  4. Work lightning fast.  Twitter is particularly useful for brief messages that are timely and relevant to rapidly developing current events.  One of my favorite examples was the Oreo hashtag during the Superbowl when the lights in the stadium abruptly went out.  “You can still dunk in the dark” was the tagline of the ad that appeared on Twitter just seconds into the blackout.  The ad was retweeted countless times, and Oreo was declared the winner of the Marketing Superbowl.  You need a smart, witty social media guru on your payroll in order to take advantage of current events opportunities, but it can be worth every penny you pay.  Seize the moment!

Key to all of these social media strategies is the fact that by getting consumers involved with spreading the word about your brand, you’re transforming them into your biggest fans.  Social media works because everyone wants their fifteen minutes of fame, and there’s no reason while they can’t have that fifteen minutes while wearing your logo and creating millions of brand impressions. 


Nextiva Tuesday Tip: 5 Tips to Get a Grip on Social Media

As an avid user of social media for business, I know how crucial social media is to marketing for today’s small businesses. Unfortunately, I also know how much of a time-suck it can be. How do you strike the right balance between spending half your day on social media and abandoning it for days on end? Try these tips to get a grip:

  1. Find your focus. Your business doesn’t need to be on every single social media channel out there. The main criteria for choosing a social network should be, “Where are my customers spending their time?” This can vary depending on your audience and your industry. For instance, if you sell B2B services to corporations, you’ll likely find your customers on LinkedIn. If you run a clothing boutique for women, chances are Pinterest or Facebook is where your prospects hang out. One or two social networks can be plenty as long as they’re getting results.
  2. Set a schedule. The worst thing you can do on social media is “go dark” for weeks at a time. When I visit a company’s Facebook page and it hasn’t posted in a month, I start wondering if they’re out of business or how responsive they are to their customers. Set a schedule and stick to it. It’s better to post less often, but regularly, than to post sporadically.
  3. ????????????????????????????????????????????????????????????????A picture is worth 1,000 words. Images get more engagement than text-only posts on most social networks. Instead of struggling to craft the perfect words, save time by sharing product shots, behind-the-scenes photos or short video clips.
  4. Get someone else to do the work. Encouraging customers to share their own photos or videos, to comment on questions you post or to put suggestions on your social media accounts is a great way to generate more content without having to create it yourself. Sharing others’ content, such as links to interesting news, videos or statistics, also saves time and promotes your business as a source of information.
  5. Use time-saving tools. You don’t want to get too automated, but using social media management tools can save you steps without making your account feel mechanical. Hootsuite, Buffer and NutshellMail are a few popular options to try. 

Nextiva Tuesday Tip: 5 Steps to Managing Employees’ Internet Use

???????????????????????????????????????????????????????????Has the World Cup had your employees on the edge of their seats watching every game—at work? Today, it’s common for just about every employee of a small business to have Internet access on the job. While that generally enables your team to do their jobs more efficiently, other times it can really slow things down—or even put your business at risk from hackers, viruses and more. How can you protect your business and ensure productivity without becoming “Big Brother” when it comes to Internet use? Here are some tips.

  1. Protect. It’s easy for busy employees in a rush to accidentally click on a link or open an attachment that unleashes a computer virus. Take the basic step of ensuring your network and each computer has security software and that it’s updated regularly.
  2. Mind their own devices. More and more employees are going “BYOD,” or “bring your own devices,” to work these days. While this can seem like the answer to a budget-minded entrepreneur’s dreams, if employees use their own personal tablets and smartphones for work, it can open up a whole can of worms. In the long run, it may actually be more cost-effective to provide company-issued devices that you can control, update and monitor.
  3. Educate. No matter how much security software you install or how many automatic updates you run, most data loss occurs due to human error. Create a policy for what employees can and can’t do on their work computers, tablets and smartphones, and make sure everyone understands and signs it. Regularly remind employees of the importance of changing passwords frequently, keeping them secure, not installing software without permission and avoiding questionable emails or links.
  4. Check it out. Being on Twitter, Facebook or YouTube can be part of an employee’s job—or it could just be distracting them from their jobs. If things are out of hand, you might consider installing monitoring software on stafffers’ computers, which can tell you what websites they visit, what emails they get and what they do online. This seems like a drastic step, so a more comfortable solution may be simply for you to get out and walk around your business and interact with your employees. You’ll be able to tell who’s goofing off.
  5. Be real. Don’t pretend no one ever goofs off online. Instead, acknowledge the reality and work around it. For example, does your staff want to watch a sports event? Talk about ways people can get their work done early so they can enjoy some bonding time watching the game together. That can be just as good for your business as working can. 

Mondays with Mike: Improve Your Client Relationships With Social Media

In the olden days – you know, before Facebook – the success of a marketing campaign was often simply a measure of how much money you had to spend.  After all, we know that if you repeat something often enough, then people will believe it. 

My, how times have changed.

People consume information so differently now, that the weight of a single television commercial or magazine ad is often diluted by all of the impressions that we get from other forms of media, and that’s a huge opportunity for small businesses.  You can build your brand without investing tons of money, if you’re willing to invest a little time.  Consumers are looking for a genuine connection and a way to interact with a company, and you can give them what they want by using social media.

There are lots of serious minded folks who dismiss Facebook and Twitter as frivolous fads – wasters of time and energy.  What those folks don’t know is that their company is most likely already being discussed on social media.  Whether you run a restaurant or a carpet cleaning service, chances are good that there are online reviews of your business.  If that doesn’t scare you, it should.  The conversation is happening.  The only question is whether you want to participate and start to shape that conversation into one that presents your company in its best light.

Responding to reviews on Yelp or Trip Advisor is a great opportunity to thank happy patrons for their business, and it’s also a chance for you to see what your customers didn’t like about their experience.  If it’s appropriate, a public acknowledgement of their complaint and a promise to make it right shows that you value your customers and are invested in providing excellent service.

??????????????????????????????????????????????????????????????Social media also gives you a chance to invite prospective customers in for a virtual visit.  You can post pictures of your daily special at the restaurant, or you can write a quick blog post about why you’ve chosen a particular brand of environmentally safe cleaners for use in your customers’ homes.  You can run silly little contests on your Facebook page, inviting folks to provide suggestions for your newest drink creation or offering a freebie for the 1000th person who likes your Facebook page.  The idea is to get your customers involved on your social media platforms.  Invite them to share pictures of your business on Instagram, and make sure you monitor all of the possible sites that might have reviews of your business.  It’s possible that you’ll luck into some great, unsolicited free advertising, but if you carefully cultivate your social media presence, you’ll end up interacting with far more consumers.

Your company’s reputation depends on your relationship with your customers, and you can manage that relationship – in part, anyway – by using the free social media tools available to you.  Whether you’re in love with Facebook or not, you’re missing out if you don’t acknowledge the powerful opportunities that it provides you.


How Men and Women Use Social Media Differently

Posted on by Barry Moltz

Stocksy_txp1dc7b8d3Cw4000_Small_193882Gender has always affected our buying decisions and this now extends to responding to online ads. Small businesses need to customize their social media strategies based on their type of customer to achieve the best results.

According to recent studies by Pew, Exact Target and Nielson, 56% of men who surf the web will respond to ads with coupons compared to 39% of women. Alternately, 71% of women will ‘Like’ or follow a particular brand for deals compared to only 18% of men.

How does each sex use social media differently? Survey results show that men are most likely to use it for business and dating. Specifically, 27% of men use it for business and 12% for social dating. Women use social media for staying in contact with friends, blogging, photo sharing, entertainment and finding how to information.

On social media, men are looking for quick access to brand deals and information. Therefore, they are much more likely to use coupons and scan QR codes. Survey results show that women will ignore any paid digital advertising from brands (including text ads) and instead focus on finding more meaningful informational engagement that matches their interest.

What themes resonates with men online?

  • Cars
  • Sports
  • Action
  • Sex

The themes that women most connected to are:

  • Sentimental
  • Family
  • Real life situations
  • Children
  • Pets

Both men and women interests overlap and enjoy these themes:

  • Humor
  • Value
  • Celebrity Endorsements
  • Aspirational

Men and women also use smart phones differently. Men are focused on getting news, watching video and utilizing GPS (since they never ask for directions!). Women primarily use mobile phones for texting, photo sharing and playing games.

How can a small business owner use this information? If a product is targeted at men, use action and sports themes that are more likely to resonate with them. Use video, news formats and location based marketing. If a product is primarily aimed at women, the use of family, sentimental situations photos can be effective.

These survey results should be used only as guidelines. Of course, any business or targeted customer set may vary based on age, geographic location or experience.

Does your social media marketing strategy target men and women separately?


Creative Ways to Get Cash to Run Your Business

There is very little that you can count on in business.  But one thing is universally true — banks and investors are the most interested in giving capital to the businesses that need it the least. Given this universal truth, how can small businesses get the capital that they need to operate and grow?  It may be time to open your mind to creative cash flow methods that can infuse your business with the money that you need when you need it.

Leverage Your Customers

One way to achieve financial fitness is by practicing what I call “cash flow yoga.”  Simply put, you need to find ways to take cash in quickly, while letting it out slowly.  Rather than making your products or deliveries up-front and then chasing down payment, why not flip that traditional formula on its head?  Move to a system where you pre-sell and then, fulfill product orders.  Or, if you sell services, ask your customers to reserve your time with an upfront deposit.

Pre-selling definitely improves your cash flow, helps you save time chasing down payments and helps to filter out deadbeats.  Moreover, it also teaches you a great deal about the popularity of your products, so that you know what and how much to produce — and what products to abandon.

If you think that customers will not welcome this approach, the right marketing can transform this strategy into a selling point. For example, I advised a woman selling organic cosmetics that using a “made to order” messaging would keep her from having to retain inventory and allow her to take payments, make the products and then, deliver them. 

Just be sure to know the laws about deposits in your jurisdictions, so that you know how long you have to deliver while being compliant.

Embrace Gift Cards

??????????????????????????????????One major gift card vendor reports that consumers spend over $100 billion in gift cards each year.  And 72 percent of gift card holders spend more than the value on their cards.  But you do not have to be in the retail industry to benefit in this way.  Many businesses can boost their up-front cash by issuing gift cards or certificates.

Gift cards and certificates provide a win-win for you and your customers.  If you run a time-sensitive business like a tax accounting firm, pre-paid clients know that they lock in the knowledgeable support that they need during the busy tax season — and  if you combine the pre-pay strategy with a discount, even save money by paying upfront.  Not only does it provide a cash infusion into your business, you can better anticipate your future workload, so that you can plan resources effectively.

Before you start making these offers, however, you need to keep two important caveats in mind.  First, you need to review state and local laws to make sure that your strategy works for your business.  Additionally, pre-payments require different bookkeeping practices.  When you sell gift cards, they represent liabilities to your business.  Once you deliver the products or services, they become revenues.

“Kick Start” Some Cash

You may not know the term, “crowdfunding,” but you probably recognize the name Kickstarter, which is one of the most popular sites used by people looking for financial “backers” for their new projects and products.  Although there have been recent legislation changes around crowdfunding equity, there are many crowdsourcing platforms that allow you to seek contributions in exchange for providing perks and benefits to your sponsors.  For example, a $100 sponsor for your flying widget might receive a widget once they are produced.  $250 sponsors might also see their names on the packaging.

If you need additional cash to bring a product to market, crowdsourcing sites like Kickstarter and Indiegogo may be the right solution.  But, unless you get enough pledges, you will not obtain the funding you need, so you need to actively promote your listing.  Too many entrepreneurs think that if they build it or list it, that sponsors will just line up.  This isn’t the case- you need to take an active role to make sure that your project is fully funded. Get your friends and family involved in your project, and then make liberal use of Twitter, Facebook and other social media to let the world know where to go to learn more and sponsor your project.

Also, the more excitement you create, the more involved your sponsors become.  Consider fun and informative videos, creative perks and fun descriptions that create engagement.  If you do it right, you may get more than money- sponsors may even make suggestions on how to improve on your original concept or share new product benefits that will improve your marketing.  The advantage is that small business owners can gain financial and collaborative benefits from their sponsors without giving up ownership in their companies.

Banks aren’t always waiting in the wings to help fund small businesses, but that’s no reason to throw in the towel.  Your entrepreneurial spirit and some out-of-the-box thinking can go a long way to help supplement your cash.


Mondays with Mike: Productivity Killers – Apps You Should Prohibit in the Office

I don’t consider myself a dictator, but I do operate on the principle that no one cares about my company as much as I do.  I keep up on current research, and I’ve experimented with ways to boost my own productivity, and one thing is certain:  there are applications that have NO business in your workplace.  Assuming that you don’t run your office in order to entertain your employees, here are some apps that you absolutely must banish from the office:

  1. social-mediaSocial Media.  Facebook., Twitter, Instagram, Tumblr … not a single one of these apps belongs in your office (with the possible exception of the staff who handles social media for your company.)  They’re colossal time-suckers, and in addition to offering your staff games, quizzes, and celebrity news to occupy their work time, these platforms also offer a window into your office that you can’t control.  Do you want your competitors knowing that your customer service reps have the highest Candy Crush scores in the industry?  These apps – used on company time – provide absolutely zero benefit to your business.
  2. Media Players.  While it’s technically possible to come up with a legitimate business reason you might need YouTube, Netflix, Amazon Prime, or Google Play on your computers, the odds are much greater that these apps will be used to divert your staff’s attention from their work.  Don’t make it harder than it already is for your staff to stay focused.  Have your IT folks block these apps from your company computers.
  3. Addictive Games.  The aforementioned Candy Crush, as well as Angry Birds, Words with Friends, the notorious Flappy Bird – all of these games are expressly designed to keep us playing longer than we’d planned.  While we all need breaks in order to stay productive, it’s much better to stand up, walk around, and get a change of scenery, rather than wasting half an hour trying to match up candies on a smartphone.  Games like these do not belong in the office.  ßSee the period?
  4. Illegal Sites.  It should go without saying, but prohibiting your staff from accessing pornography and gambling sites from the computers you own is just common sense.  Not only are these sites productivity slayers, but they also often contain illegal material that you could be prosecuted for.  Head these problems off before they start.
  5. Interoffice Chat and Text.  Now you may balk at this one, but I’ve found that almost never have these apps made my staff more productive.  You not only run the risk of your message not being conveyed as clearly as it could be by simply walking down the hall and delivering it in person, but you also wind up with off topic material that distracts your employees from their work.  An icon that chimes each time a new message comes in is a distraction that requires recovery and refocusing time to overcome.  Just eliminate it altogether.

Employee satisfaction is hugely important to me and other successful entrepreneurs who know that keeping good people on staff is cost effective.  What I’ve learned, though, is that while you may ruffle a few feathers by banning Facebook in the office, it’s always worth it.  If you’re serious about pushing your staff to produce work they’re proud of, you’ll be able to create that culture by banishing unwanted distractions.    


Work Your Biz Wednesday: How to get More Likes on your Facebook Fan Page

Find out ways to boost your Facebook fan page engagement and build your brand online with the C-Q-H-L approach from The Small Biz Lady, Melinda Emerson.




 
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