Major U.S. corporations are notorious for their philanthropic works across the globe, but how often do their efforts touch your local community? When small businesses reach out to help others in the area, they can witness the effects of their assistance, even as they build long-term relationships. You don’t need a big-company bank account to make a real difference to your community, express gratitude to the major players in your business’s success and gain a little well-earned notoriety.
Here are four affordable ways your company can bring major benefits to the community.
Sponsor a Worthwhile Cause
If you’re looking for a low-cost way to improve your community, sponsor a cause that has a local impact. For example, your entire company can get some fun in the sun by adopting a local roadway and keeping it well-maintained. Or perhaps consider sponsoring a youth sports team. Depending on the team’s needs, you may initially view sponsorship as an expensive proposition. But your net cost may be lower than you think. Providing a great opportunity for the kids is a relatively inexpensive marketing investment that increases awareness of your business and loyalty to boot. Check with your accountant to see if you can get a tax write-off as well.
Involve your Employees
When the stresses of work start to take a toll on employee attitudes, many companies look for ways to release the pressure. A nice summertime picnic may provide a pleasant interlude for your employees … well, except for those who suffer from severe allergies. And I can’t even begin to describe the complaints that I heard from one non-sports fan I know who was forced to attend a pro baseball game every year. Why not do something that makes everyone feel good, instead? Involving your employees in charitable giving can offer the flexibility to meet individual needs, while providing workers with an opportunity to have fun as they experience the satisfaction of helping others.
Some companies ask their employees to choose a charitable event that they can work on as a team. Others allow employees to select their own individual activities, perhaps offering a half day off to volunteer or prizes for the top three employee-volunteers. If your company has only a few employees, consider encouraging employees from other local businesses to participate in your cause.
The spring cleaning season entices people to de-clutter their homes, but for anyone with a basement or an attic, restoring order is an ongoing concern. You won’t have to ask twice to encourage employees to bring in toys for needy children during the holidays, gently-worn clothing or coats or pet food for a favorite shelter. If you have a store-front business, keep a collection box where customers can see it.
When natural disasters strike, your employees might also welcome an easy way to make a monetary contribution. But, you may need to do a little homework to make sure that the money goes to a reputable organization. A review of charity evaluation sites such as Charity Navigator or Charity Watch can go a long way toward ensuring that your employees’ donations are used as intended.
Mentor a Local Student
With upwards of 27,000 public high schools and more than 4,200 community and four-year colleges and universities in the U.S., there is a good chance that many young people in your community are looking for some form of work experience. Offering internships can be a low-cost way to offer training and experience to add to their resumes (plus a recommendation on their LinkedIn page or a personal reference). You also gain by adding the extra hands needed to keep up with your workload.
Just as important, today’s intern can become tomorrow’s valued employee. I know one college computer sciences student who began a summertime internship with a software company nearly 20 years ago. The company and its people have gone through many changes, but he remains with the major players to this day — as Chief Technology Officer!
Charitable Giving Benefits Everyone
Even if you can’t make huge monetary donations, you can find many ways to help people in need and be recognized as a local philanthropist who is dedicated to the betterment of your community. Your efforts can help put your company name in front of the public, while building new relationships with other local entrepreneurs. But the biggest benefit is how great it feels to pay it forward.