Posts Tagged ‘Employee Management’


Nextiva Tuesday Tip: 4 Customer Service Lessons From the Health Insurance Industry

???????????????????????????????????????????????Do you ever have to call your health insurance plan to get information about benefits or contest a claim? If you’re like most of us, you put off these calls as long as possible because you know it’s going to be a nightmare. But surprisingly, there are some lessons—both positive and negative—you can learn from making a customer service call to your health insurer.

Recently, my company had to switch health plans and Karen, one of my business partners (she handles our HR issues) spent quite a bit of time on the phone with our insurance company. Here’s what she learned that can help your business:

  1. Make sure your business website provides the information customers need. Armed with names of several insurance plans, Karen thought it would be a simple matter to look up the details and compare them. Think again: “I couldn’t find information about any of the plans online,” she says. Today, many customers prefer to do their pre-purchase research online. Providing basic information, downloadable PDFs of complex information or comparison charts of different products and services are easy ways to give customers what they need. (Most automotive websites do a great job of this, by the way.)
  2. Provide several ways to contact you. With only one basic phone number on the website, Karen was transferred several times, spending 45 minutes on hold before she even got to the correct department. If your business has multiple phone numbers for different types of customers (such as residential and commercial accounts), be sure they’re all clearly posted and differentiated on your website.
  3. Always get, and give, contact information. As soon as your customer service reps start a phone conversation with a customer, always have them ask for the person’s phone number immediately in case the call gets cut off. The insurance company didn’t do this, and after Karen finally got connected to the right department, the call cut off and she had to start all over again. When transferring a customer, have customer service reps give the person the phone number and/or extension you’re transferring them to, in case the same thing happens.
  4. Go above and beyond. After all this frustration, you might think Karen was ready to give up on the idea of health insurance altogether. Not so, because she finally got through to a customer service rep who went above and beyond. After Karen explained she’d been transferred all over and begged not to be transferred again, the woman patiently walked her through the company’s website, waiting while she went through every step, and even helped her Google information that couldn’t be found on the website. Even though this wasn’t her department, the rep sympathized with my Karen’s frustrations, helped her as far as she could and then connected her with an insurance broker to answer all the remaining questions.

The end result? Despite spending two hours on the phone, Karen ended the call feeling good about the company—all because of that one customer service rep who helped her.


Win More Customers with These Body Language Adjustments

??????????????????????????????????????????????????????Small business owners get out of practice. They spend so much time in their offices and online that they sometimes forget how to act when they come face to face with a prospect or customer. While many professionals spend time practicing what they will say in a meeting, few focus on what their body language looks like. This is unfortunate since studies show over half how we communicate comes from our facial expression and body positions.

Here is what you can do to win over more customers:

  1. Smile. The first thing a person sees when meeting is your facial expression. This begins on your approach and will set the tone for the entire meeting. Prepare for this by remembering positive things that make you smile about a minute before beginning that meeting. This will make smiling more unconscious and authentic. In the meeting, looking someone straight in the eye and smiling will instantly make them more comfortable. It will also make you more likable which increases the chance of a sale.
  2. Sit up straight. Customers get more confidence from people that hold themselves up straight then those that slouch. Most small business owners have poor posture from being at computers all day or talking on a smart phone. Before the meeting, stand with feet shoulder width apart and get a grounded footing. Then stand straight as if someone had a string attached to the top of your head. This will help you stand, walk and sit straighter. Customers will buy more from people that show confidence in themselves with this type of posture.
  3. Lean in. The physical orientation of two people together says a lot about their relationship. Slouching back in a chair or sitting straight on the end doesn’t make the other person comfortable. Instead, leaning forward will engage people in any conversation. This also enables you to talk more softly so people need to tune in to what you are saying. Leaning in can also show a greater intent to listen which the customer will appreciate. However, be careful not to invade their personal space. Also, try to sit side by side with someone you are trying to win over rather than two opposing chairs or across a desk or a table. This will help them feel you are both on the “same side”.
  4. Matching body language. When you “mirror” similar body language to the customer, it builds feelings of trust because it generates unconscious positive feelings of affirmation. It will make them think you agree with what they are saying which increases the likability factor.  This does not mean that every time the customer crosses their leg, you need to do the same. Instead, look for body language cues to copy over the course of your meeting.

Remember that business body language differs by culture. All of this takes practice so always make it a standard part of your pre-meeting preparation.


Nextiva Tuesday Tip: How to Use Incentives for Your Customer Service Employees

Salespeople typically get incentivized to motivate better performance, but do you offer incentives to your customer service employees, too? After all, they have the arguably harder job of keeping customers happy after the sale. Creating a customer service employee incentive program can not only improve your customer service, but also boost profits and help retain valued customer service workers.

Here are some tips for setting up a successful incentive program:

  • Set specific goals. What behaviors do you want to reinforce with your incentives? Take time to think about what customer service activities have the biggest effect on customer retention, profits and word-of-mouth. For example, rewarding the customer service rep who handles the most calls in the shortest time won’t be effective if those customers aren’t truly satisfied. In this case, rewarding employees who get the best customer reviews might be a better criterion.
  • Share the standards for obtaining incentives. Make it very clear to customer service employees what behaviors or actions you are rewarding and how you will measure their activities. This way, employees will know for themselves if they’re working up to par.
  •  Mix it up. Use different types of rewards depending on the behavior you’re trying to encourage, what your customer service reps want most, and what you can afford. You might want to use cash bonuses for some behaviors, gift cards or certificates for others, and recognition (such as “Employee of the Week”) for others. Also consider letting employees choose their own rewards from among a “menu” of options.
  • Make it fun. Customer service is a tiring job, so re-energize employees with game-oriented rewards that encourage friendly competition. For instance, you could wrap up a mystery prize and award it to the employee or team who most exemplifies going “above and beyond” at the end of a day.
  • Set a budget. Put money aside for customer service employee incentives—it’s important. If you’re on a tight budget, barter with other local businesses to get gift cards or free products and services you can use as rewards.
  • Make it a group activity. In addition to individual and team-based incentives, consider adding a departmental incentive such as an annual outing to a local theme park, sporting event or spa if the customer service department meets specific goals. Make sure the event is something all your customer service employees will enjoy and aspire to.

 

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+  and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.


Are You Getting Everything You Should Be Out of Google Apps?

If you’re like many small businesses, you might be using Gmail for your company email addresses. Or maybe you rely on Google Calendar to alert you about meetings and events from any mobile device. But those are just the tip of the iceberg for Google Apps. There are tons more features that help you collaborate with your team, work away from your desktop, and hold more productive meetings, both in person and virtual.

Build a Smarter Team

The great thing about Google products is they work so well together, as well as individually, especially for teams. While I’ve written about the best apps small business owners need to thrive, I’d be remiss if I didn’t mention Google Drive. When you’re collaborating on documents, sharing them in the cloud makes it easy for multiple people to access the documents and make their changes, without all that crossover of emails with different versions of that doc.You can create word processing documents, spreadsheets, forms, and presentations, and share them with anyone you want to have access to them.

And if your team isn’t in the office with you, Google Hangouts makes meetings easier. Up to 15 people can be on a call, and there are apps for mobile devices, so you’re not tethered to your desktop.

Google Calendar, too, is ideal when trying to schedule meetings for your team. You can share access of your calendar or see availability on others’ calendars, then send invites to your team. You can even include a video call in the invite (on Hangouts, of course!).

Taking it on the Go

There are compelling reasons for Google lovers to choose Android phones over Apple. They’re much more intuitive when it comes to using Google Apps, and many (like the Samsung S5) come standard with all of the apps built in. Sign in once and get access to your Hangouts, email, Drive, and calendar.

It’s the Little Things

Beyond these tools, there are plenty more. Like Google Vault, which helps you archive email and chats, making audits and legal research easy. Or Google Sites, a free tool with simple website templates. Groups let you channel your conversations into one place online, and Translate helps you understand foreign text.

Integrate What You’re Already Using

A little-known feature of Google Apps is its Marketplace (I myself didn’t even know about it until I did some digging). The apps here are from software and programs you’re likely already using, like CRM, workflow, and email marketing. Enabling your accounts to work within Google Apps streamlines the activity between the two.

For example, the Nimble app in the Marketplace gives Nimble users more functionality. It allows you to import contacts from your social stream with one click; link emails, tweets, tasks, and events to a profile; and allow your team to log into Nimble using their Google account.

You might even discover new tools, like the HelloFax app, which lets you fax documents from your Drive. Or QuoteRoller, which helps you build out quotes and proposals.

All This…at What Cost?

If you signed up for Google in 2012 or earlier, you’ve been grandfathered in to free services. But at only $50 a year (or $120 with unlimited storage and Vault), it remains an affordable option for any small business looking for easy productivity tools.

We’ve come to rely heavily on Google, and for good reason: the brand keeps providing useful tools that help us do more with our businesses.

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Nextiva Tuesday Tip: Creating an Ergonomic Workspace for Your Employees

Stocksy_txp60acfecbxm9000_Small_302510In today’s business environment, employees work long hours, typically hunched over computer keyboards or, in a customer service environment, on the phone. Did you ever stop to think about whether your employees’ workspace is ergonomically sound? I didn’t either until years ago when one of my employees began suffering from repetitive-stress injuries and eventually had to have surgery.

Ergonomics, or the study of how to fit work systems to workers, doesn’t get a lot of press these days—which is ironic considering a new generation of employees are working in ways that can be harmful to their health. Over time, typing on a keyboard that’s not suited to them, holding their hands in the wrong position or sitting in an uncomfortable chair for long periods can lead to injuries such as carpal tunnel syndrome, back and neck problems or even tennis elbow (which is on the rise among iPad users). My doctor recently gave me an earful about my bad habit of spending hours slouched over my laptop on the couch.

Injured employees lead to worker’s compensation claims, lowered productivity and other problems for your business. An ounce of prevention is really worth a pound of cure in this case! Here are some steps to make your office more ergonomic:

  • Buy adjustable chairs that offer back, neck and armrest support. If needed, invest in additional cushions to support lower backs.
  • Encourage employees to get up and stretch or walk around for a few minutes every hour. There are many online apps that can pop up on their computers and remind them.
  • Provide headsets or cordless options for employees who spend long hours on the phone, such as customer service or salespeople.
  • Laptop keyboards are a big cause of repetitive stress injuries because they’re typically smaller and flatter than desktop keyboards. If employees use laptops for long periods, a simple search for “wireless ergonomic keyboards” will turn up many keyboards you can deploy with laptops.
  • Provide a selection of computer mice and let employees choose the one that feels best to them.
  • Make sure workspaces are properly lighted so employees don’t strain their eyes. Provide task lighting as needed—for example, desk lamps or under-shelf lighting for when employees need to work on paper.
  • Encourage employees to come to you when they’re feeling pain so you can get them treatment and adjust their workspace to resolve the issue. Repetitive stress injuries take time to build, but can appear quickly, so acting fast to treat the problem is key.

Check out OSHA’s guide to ergonomics and WebMD’s guide to ergonomic injuries


Nextiva Tuesday Tip: How to Manage Your Team and Still Get Your Own Work Done

One of the biggest challenges for any small business owner—or, for that matter, for any small business owner’s key managers—is how to manage people while still getting their own day-to-day work done. If you, like me, feel it’s important to be responsive to your team and value an open-door policy, you can often find yourself pulled in two directions as you balance an urgent task with an employee who urgently needs to talk to you.

How can you manage a team, put out unexpected “fires” in your business and still get your own work done? Here are three tips.

  1. Practice a closed-door policy. Not all the time, but at least one or two hours a day, set aside time when everyone knows that you’re not to be interrupted. Typically, the early morning hours work best for this. If you find this policy too difficult to stick to in the office, consider working at home for the first hour or so of the day before you head in to work. Once you’ve got that precious time, don’t waste it on small stuff—use it for activities that require concentration and focus, such as long-range planning or proposal writing.
  2. Delegate. As small business owners, we often like to keep our fingers in every pie. If you’re lucky enough to have managers working for you, make sure that employees go to their managers with questions, concerns or problems first before escalating it up to you. This doesn’t mean you’re an untouchable god on a throne in your office—it just means you shouldn’t be the first person that people come running to when they have a problem.
  3. Empower employees to create their own solutions. Very early in my career, someone gave me this advice: Never go to your boss with a problem until you’ve come up with at least two possible solutions on your own. Asking your employees—at all levels—to follow this rule will not only save you a lot of time coming up with solutions, but will also give your employees valuable lessons in coping with issues that arise at work. They’ll be better workers for it—and you’ll probably find that they often come up with better solutions than you would!

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Mondays with Mike: 7 Tips For Making Your Employees Marketing Superstars

?????????????????????????????????????????????????????????????????????????????????????????Wouldn’t it be wonderful if you had a team of enthusiastic marketing superstars who promoted your brand everywhere they went?  Here’s a secret:  You can make it happen!  Consider the fact that every one of your employees interacts with dozens and dozens of people everyday, and you’re missing your opportunity if you don’t enlist them in your mission to promote your brand.  Here are some sure-fire strategies for making your employees part of your marketing strategy:

  1. Speak their language.  Every single member of your staff is motivated in a slightly different way.  Take the time to figure out what’s important to your employees, and you’ll be able to tell your story in a way that matters to them.  If you can sell your staff on your vision, they’ll sell it to your customers.
  2. Create the right climate.  Make sure that your staff understands that you’re not just in business for the bottom line.  Show the ways in which you enrich your community, whether it’s by providing necessary services or through your investment in community programs.  If your staff feels good about the work they’re doing, they’ll share their enthusiasm.
  3. Provide awesome wearables.  The key to this tip is making the wardrobe genuinely cool – something that your staff will actually choose to wear.  Your tagline or logo on a t-shirt becomes a walking billboard.  If you make sure your staff actually likes their company togs, then you’ll be sure that they won’t end up in the trunk of the car, where – let’s face it – they’re not doing you any good.
  4. Use social media.  Whether your run a caption contest or share pics of your staff wearing your logo in interesting locales, make sure you leverage the powerful tool provided by the various social media apps.  Folks love that fifteen minutes of fame – so why not use it?  Turning your brand into one that people have fun sharing increases your visibility and strengthens brand loyalty.
  5. Provide Halloween costumes.  Create a character that suits your company climate and offer your staff the chance to celebrate without having to stress over what to wear.  Whether you create a superhero – think something like Uber Geek if you’re an IT company or Grammar Nazi if you’re a PR firm – you’re injecting a little fun into your corporate image.
  6. Use every opportunity to advertise, no matter how small.  One of my favorite, often overlooked examples of an underused means of getting your company’s name out there is to make sure that your company wi-fi and your employees’ mobile hotspots are all branded with your company’s name.  The next time your sales rep is working and sipping a latte at Starbucks, everyone who logs on to the free wi-fi will see your company’s name.  Never miss a chance to make in impression.
  7. Don’t forget the hardware.  Don’t send your staff out with laptops that advertise for Apple; slap your awesome logo on everything that sits still long enough.  Your staff can make countless impressions just by toting gear that advertises for you.

Be open, and be creative!  Brands are built one impression at a time, and you have more opportunities than you realize.


Nextiva Tuesday Tip: 5 Tips to Motivate Your Part-Time Employees

If you’re like many small business owners, you have more part-time employees now than you did in the past. As employers seek flexibility in hiring and the ability to staff up or down as needed, part-time workers can often be the most cost-effective option.

But financial cost-effectiveness can come at a different cost. It’s often harder to manage and motivate part-time employees. They may not feel as connected to the company as full-timers with salaries and benefits, and for many of them, the job is short-term.

How can you motivate part-time workers despite these challenges? Try these tips.

  1. Show them where they fit in to the company’s structure and goals. It’s easy for part-timers to feel divorced from the “big picture,” especially if their work schedules vary from week to week. To create consistency, training for new part-timers should include an overview of the company’s organization chart, getting to know all the employees they’ll be working with, and how their job adds value to the company. By showing part-timers they’re not just random people who shows up on alternate afternoons, but instead are essential to your business’s success, they’ll feel more connected to your company.
  2. Know what they value. Different part-timers value different things, so it’s important to treat part-time employees as individuals. For instance, a mom working part-time may value consistent hours so she can spend after-school time with her kids; a senior working part-time may value social interaction with customers and co-workers; and a high school student working part-time may value flexible hours that give her time for school activities and a social life. Motivate each employee by ensuring they get what they value the most.
  3. Match them with mentors. Pairing part-timers with full-time mentors can ensure they’re kept in the loop about developments at the company that happen when they’re not there. It also gives them someone to ask questions of or express concerns to. In addition to helping with training and development, the mentor should also keep an eye on whether the part-timer seems happy and socially engaged as a member of the team.
  4. Plan for the long-term. Some part-timers are in it for a season, others want to work for you for the long haul. Show part-timers there are long-term opportunities at your business, and give them tasks that help them stretch and grow. For instance, if you hire a college student part-time during the summer, let him or her know if there are full-time job opportunities available after graduation.
  5. Use contests, rewards and incentives. Full-time employees have salaries and benefits to provide incentive, but you have to work a little harder with part-timers. Providing monetary rewards such as cash prizes for surpassing quotas or fun awards and recognition can make a big difference. For instance, has one of your part-timers excelled handing customer service calls? Then recognize his or her accomplishments at your weekly staff meeting, and perhaps offer a cash bonus or gift certificate. Get creative and think of rewards that match your corporate culture and your staff’s personalities.

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Nextiva Tuesday Tip: What Happens When Employees and Customers Clash?

???????????????????????????????????????????????Remember the classic scene in Fast Times at Ridgemont High where Brad (actor Judge Reinhold), working at a fast-food joint, loses his temper at a rude customer, gets yelled at by his boss in front of the customer and gets fired? The customer may have been satisfied (temporarily), but the fast-food restaurant lost a good employee (check out this clip).

When an employee clashes with a customer, how should you handle it? If you don’t want to lose good employees or alienate good customers, the answer is “delicately.”

1. Separate the combatants. If an employee has blown his or her lid at a customer, your first step should be to remove the employee from the situation and deal with the customer yourself. Tell the customer you’re sorry for what happened and you will talk to the employee separately.

2. Get the customer’s side of the story. Take notes so you can remember clearly.

3. Make it right with the customer. Find out what the key issue is. For example, is the customer upset because he can’t get a refund? Or has the refund been given, but the customer feels the employee was rude during the process? Deal with the business issue first (i.e. the refund), then soothe the ruffled feelings.

4. Get the employee’s side of the story. Again, take notes. Go over what the customer said. Keep in mind both parties may not give you a full or correct account, but at least you’ll have a handle on what happened. If other employees were present, you may want to get their eyewitness accounts separately as well.

5. Assess the damage. Depending on what you learn, you’ll need to handle the situation in different ways. Did an employee with multiple behavioral issues admit to badmouthing a customer, with four eyewitnesses corroborating it? If so, you need to take disciplinary action. Was a stellar employee accused of something by an irate and seemingly irrational customer she and four eyewitnesses deny? If so, you may actually want to let that customer know you won’t tolerate their behavior.

6. Talk to the employee. Most situations fall somewhere between these extremes. In that case, talk to the employee to figure out how she could have handled the situation differently and better. The problem may lie in her responses, in which case you need to educate her about how she’s coming across and standards for interacting with customers. Or the problem may lie in your company’s systems—maybe you need clearer guidelines about returns or more empowerment for front-line workers to make their own decisions.

Ultimately, working through customer/employee clashes will let good employees know you support them, let good customers know you’re committed to providing standout service, and make your business better every day. 




 
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