Attracting top talent to your business is now more competitive than ever. Gone are the days of focusing only on compensation as your company’s main differentiating factor. Today’s workforce wants more than just a nice paycheck, especially when it comes to Millennials. Now people want to work for a company that shows appreciation for its employees in more ways then just money, provides advancement opportunities, has an inviting and fun work environment, and who’s mission and culture aligns with their values.
At Nextiva, we’ve found there are three ways you can improve your company culture to increase the overall happiness of your employees. And as any business owner or team leader knows, if you’re employees are happy, they’re more efficient, productive, and innovative.
1. Open communication between employees and management
To have truly open communication, your team must feel like their thoughts, opinions, and concerns are heard. This starts with creating a company culture that is void of egos and focused on two-way communication—talking and listening. Also, trust is a large part of the equation that takes time to establish, but if you stay consistent, it can be done. Trust is built from listening, following through on the things you said you would take action on, and creating an environment where employees feel supported. Fostering a culture that values everyone’s unique ideas can lead to amazing business advancement and growth. You never know who may have a great idea to improve a process, product or service, so stay open minded and listen to your employees.
2. Show your appreciation
This cannot be reiterated enough. Positive reinforcement will do wonders for individual and company-wide moral. If you show your employees appreciation on an individual and group basis, they’ll be more productive, happier and more likely to grow their career with your company.
Showing appreciation and recognition makes people feel valued, and they’re more willing to go the extra mile for you and your business. You don’t need to offer extravagant prizes to show appreciation. We’ve found that things such as a coveted parking spot, an extra vacation day, free lunch, etc. all make a big impact.
Additionally, we focus on initiatives and events that highlight individuals, teams, and departments. For example, our dedicated Culture team plans appreciation days throughout the year for each department, and once a year we highlight five individuals at our company event that made a positive impact on our culture and company. These awards are a huge honor and voted on by the management team. Also, team members are encouraged to give shout-outs to employees who go above and beyond for others in the company on an ongoing basis.
3. Create career paths and advancement opportunities
No matter the size of your business, you can create career paths and advancement opportunities for your team. If you don’t give your team something to strive for, whether it is a raise, promotion, continuing education opportunities, or other means of advancing their career and improving skill-set, they’re going to look for a company that does offer these benefits.
Just as an athletic team works hard so they can win a game, your employees are also working hard towards their own individual goals. This aspect of your company culture is a direct result of creating an environment that promotes open communication and shows appreciation for its employees. Check in with your employees on an ongoing basis and ask what they’re interested in and the direction they’d like their career to go in your organization. From there, work on creating a development plan and projects that will help them acquire the skills and experience they need to get to the next level. This will not only benefit them, but the company overall.
Building a good company culture doesn’t happen overnight….
Building a strong company culture takes a lot of time, effort and consistency from all levels of the organization. Also, focus on fostering an environment that is in line with your companies mission and values. What works for one company may be not be feasible for another, but the three areas listed above—open communication, appreciation, and advancement opportunities—are universal to all organizations. How you execute this is up to you, but we guarantee it will improve the work environment, increase your team’s productivity, and ultimately help your business grow.