Posts Tagged ‘Communication’

Flexible Work Environments: Today’s Workforce Wants Them

The standard 9-to-5 job is no longer the norm, it’s the exception. People want to be able to work when they want, where they want without sacrificing productivity. In order to do this, your business needs to utilize a variety of communications tools that allow for real-time communication between employees, teams and customers, no matter where they are that day.

Below are four communications tools I rely on, and your business can benefit from implementing, to stay productive and get work done whether you’re in the office, working from a coffee shop or on a flight.

Email Access from Anywhere

Can you imagine conducting business without email? It seems impossible in today’s world. Email allows you to communicate and share information with people across the world. On a recent trip to San Francisco, I was able to work from my hotel room, from the back seat of my Uber, and while waiting for a delayed flight at the airport all thanks to email access on my cell phone. This type of flexibility and mobility wasn’t available a few years ago, but now I can’t imagine working without it.

Instant messenger/Chat

Instant messaging (or chat) is to email what a phone call is to sending a letter. It allows for real-time communication between employees and customers. If your business doesn’t currently use a company-wide instant messaging system, you’re missing out on an easy and effective communication channel. There are a ton of free instant messenger options out there, but for more advanced features and usability, you may need to pay a small fee (worth it!). An added bonus, many solutions come with mobile apps so you can chat with co-workers even when you’re away from your computer.

Business cloud phone system

There are times when email and instant massager aren’t enough; you need to actually speak with a colleague or customer on the phone. Business cloud phone systems, such as Nextiva, allow you to take your business phone with you anywhere. There’s no need for two different phones or to provide people with an office and cell number anymore. Think of your phone number as any “anywhere” number when you have a cloud phone system. People can call one number and reach you in the office, on your home office phone or on your mobile device via the Nextiva App—really any device that has your number assigned to it. Even if you don’t have the mobile app, you can forward calls to a device of your choice based on a schedule or number of rings.

Online project management system

If you frequently collaborate on projects with different team members or departments, an online project management system will be a game changer. Emails are easy to miss, but housing all communication related to a project within a single system (Asana and Slack are popular, low-cost options), ensures nothing is missed. You can receive alerts for projects you are a part of when team members comment or add attachments. You can create tasks and sub-tasks that need to be completed for a project and they will all be housed within the larger project, keeping everything organized an in one place. Also, assign tasks to different team members and set due dates to keep people accountable and on track. Since the project management system is hosted online, you can access documents and see progress anywhere you have an Internet connection.

Moving everyday work systems to the cloud has not only cut down on expensive IT costs, but it enables employees to be productive wherever and whenever they want.

What is your favorite communications tool to use when working outside of the office?

5 Ways to Improve Your Communication with Your Customers

If you want to keep your customers happy and loyal, it isn’t enough to offer a groundbreaking new product or service anymore. The customer experience has to be memorable and surpass their expectations, and this starts with offering exceptional customer service.

There are five key principles we subscribe to at Nextiva to ensure we are providing the best customer experience we can. Over the years, we’ve found that it is the little things that make all the difference in the customer experience. And thanks to the help of technology and cloud communications, many of these principles will be easy to implement in your business.

1. Act human and always add a personal touch to the customer interaction

Do you like talking to a robot? I would think (and hope) that you said “no”. As consumers of products and services, we want our interactions with the company we are buying from to feel genuine and personal. The little touches such as calling someone by their correct name and remembering their preferences will go a long way. While a script or general guideline may be necessary for certain job functions, don’t be afraid to let your employees inject some of their personality into their interactions with your customers. Also, go the extra mile whenever possible and make your customer feel like you genuinely care about them and their needs. The bare minimum isn’t enough anymore and will cause you to lose customers to your competitors.

2. Integrate your CRM with your phone system

It’s a fact of life that the majority of people dread calling a company’s customer support. So rather than slowing down the process by having to ask your customers for their name and account details, integrate your phone system with your customer relationship management (CRM) system. Cloud phone systems have made this easy to do and it will significantly improve interactions with customers, as well as save your customers (and your team) valuable time. The Nextiva App for Zendesk is one example, but there are a variety of options out there and many of these integrations are free, or come with a small fee, depending on the systems your business utilizes.

10-1 Customer Communication smallThe main benefit of integrating your two systems is customer records are at your team’s fingertips the minute they answer a call. You can reference past calls and check-in on other questions or concerns the customer may have had in the past. Additionally, this will help management identify trends in customer calls that can be used to create change—from updating messaging and communication to revamping processes and user tools.

3. Follow through

Do what you tell your customers you are going to do. How many times have you been promised a follow-up email or call back and never received it? Your customers’ time is precious, and they are counting on you. Don’t make them follow-up with you, instead provide them with the information they requested when you said you would. If you don’t have an answer or all of the information for them, at least check-in to let them know you are still working on it. This goes for all departments in your organization, but especially sales and customer support. This also builds trust between your business and your customers, which leads to a better overall customer experience and customer loyalty.

4. Remember them!

Without customers your business would cease to exist. It is important to show that you appreciation them. This can be done in a variety of ways, from a special promo offer to a simple email or phone call. At Nextiva, we send a "Happy Nextiversary" email to the businesses we serve on their “anniversary” of being a Nextiva customer. It’s a fun video where members of our team thank our customers for their business and remind them that we are always available to help with anything they may need.

To implement something like this at your business, pick a milestone, event, holiday, etc. to show that you value their commitment to your business. It’s even better if you can offer them something that will encourage them to continue doing business with you, such as a complimentary service, discount on their next purchase, or an exclusive access to your new product and service before anyone else.

5. Create a customer referral program

Reward your customers for bringing you more business via a referral program. Consumers are smarter than ever, and they are much more likely to believe a recommendation from a friend or peer than they are from a billboard or banner ad. An endorsement from your customers is the most important marketing tool in your arsenal and the more you reward your current customers for promoting you to their network, the more likely they will be to continue sending business your way.

But it isn’t enough to simply have a referral program; you need to make sure your customers (especially those that are happy) are aware of the program and its benefits. Send emails, have your sales and account management teams mention the program when speaking to customers, share on social media, etc. The options are endless, and do what works best for your business.

10 Key Features & Advantages of Hosted Call Centers

Call centers are a key component of many large organizations, especially those that provide support to their customers. Traditional call centers are extremely costly to implement, with large capital investments and significant IT support required. Additionally, making changes to the system can be time consuming and extremely complicated.

Businesses are always looking for ways to decrease their operational expenses and increase their productivity so they can better serve their customers, and a hosted call center is the answer for today’s businesses.

Whether your company currently utilizes a call center environment, or is looking to implement one in the future as your business grows, moving it to the cloud will significantly reduce your operating costs and increase your business flexibility.

So what are the benefits of moving your call center to the cloud?

  • Financial Savings: Minimal upfront costs, reduced maintenance fees, and a “pay as you go” model make it an ideal choice for today’s businesses.
  • Flexible Work Options & Virtualization:  The ease of provisioning and managing on-site and remote agents, and the ability to use a single central queue which routes calls to agents regardless of their physical location allows for flexibility that was previously unavailable.  
  • Enhanced Operational Flexibility: The ability to rapidly scale up and down and handle unexpected or fluctuating call volume quickly, without disrupting or changing infrastructure, will change the way your business operates.
  • Access to Latest Technologies: Low risk and cost to access cutting edge features e.g. video call centers ensures your business always has the best communications tools available.
  • Business Continuity: With hosted architecture, calls are queued and can be re-routed to alternate locations in the case of service disruption. You always have a business back up plan no matter what is thrown your way.

What are the key features of hosted (cloud) call centers, and what are their business benefits?

  • Call Recording: Record agents’ calls for training purposes and to improve the customer experience. This also provides you with a record of what was said on a call if there is ever a dispute with a customer or agent.
  • Automatic Call Distribution: You decide how you want incoming calls to be routed and the level of importance of each type of call. Route to the appropriate agent based on department, skill level and purpose of the call.
  • Call Queues: Organize users, teams and departments by queues. Callers will be routed to the next available agent in the appropriate queue based on the call distribution policy you specify.
  • Agent Status Display: See the status of every active agent from the web-based client. See agents who are available, on a call, have an incoming call, or are set to an alternate status. This helps to access call volume levels and agent status.
  • Call Center Reporting: Monitor real-time activity, as well as generate in-depth historical data and trends to improve performance and ensure that calls are handled efficiently. You can create customized reports based on your business needs to support unique process and monitoring requirements. Then, use the information to make informed business and staffing decisions.

To learn more about hosted call centers and the positive impact implementing one will have on at your business, please visit

The “New Reality” of Customer Service

Do employees at your customer service call center feel like they’re dealing with more frustrated customers than ever before? New research from Mattersight offers some insights into why this might be. According to Mattersight, more than two-thirds of customers who speak to call center reps feel frustrated before they even place a call. What’s more, 75 percent are still frustrated after the interaction, even if the representative solves their problems.

With more than 70 percent of customers saying a bad customer service experience could keep them from patronizing a business again, keeping customers happy when they call should be a high priority for your business.

One reason for customer frustration, Mattersight notes, is that there are so many ways for customers to reach out to companies for support these days. When a problem arises, most customers start by using the company’s website, FAQs or other online help tools to try to figure the problem out on their own.

By the time customers actually dial in to a call center, they’ve usually tried every other way of solving a problem, with no results. So what may seem from the rep’s end like the customers’ first attempt to resolve the issue is, for the customer, the end of a long and frustrating journey.

However, instead of acknowledging this “new reality” of customer service, most call center reps still focus on getting the customer off the phone as quickly as possible to meet their goals for handling X number of calls in X amount of time.

How can your company improve the customer experience and enjoy higher customer satisfaction? Here are some takeaways from the report:

  • Acknowledge the customer’s frustration and the seriousness of their issue. Be extra patient working with the customer. By validating their feelings, you can help them feel more taken care of.
  • Offer personalized assistance. Your call center reps should be able to quickly access all of the data you have available on the customer on the other end of the phone, such as order history, current order status and recent interactions with the company. Showing knowledge of the customer’s past behavior and history with your business will persuade them your rep is in a position to really help.
  • Take time to understand. A long wait time is customers’ number-one frustration with call centers, but number two is dealing with representatives who don’t understand what they need. Make sure your reps really listen, restate the problem to the customer and clarify that they’ve understood all aspects of the situation.
  • Follow up after the solution. After resolving the problem, don’t just rush to get the customer off the phone. Take time to apologize once again for the difficulties the person encountered, thank the customer for his or her patience, and ask if there’s anything else the rep can assist with. Let the customer be the one to end the call.

By taking a few simple steps to get into the right mind-set when dealing with call center customers, your customer service reps can not only solve problems, but also leave customers with a good feeling about your business.

4 Tips to Improve the Effectiveness of Your Next Conference Call

9-1 Conference Call smallAs workforces become increasingly remote and colleagues are no longer located in the same office, conference calls are now a large part of every day life (that we often dread). For anyone that has participated in a conference call lately, they know this is how they typically unfold. But why succumb to this fate? With a little effort and planning, you can improve the effectiveness of your conference calls. Stop wasting valuable time and increase your company’s productivity with these four steps. Keep them in mind when planning your next conference call.

These steps may seem simple and obvious, but they will change the way you communicate with your colleagues, vendors and customers.

Have a clear leader for the meeting that schedules the call, maintains the balance in conversation and directs questions to the appropriate participant(s).

Defining the leader before the conference call starts will save everyone time and frustration during the call. It will cut down on confusion of who should be speaking when, who will be providing follow-up and action items at the end of the meeting, and who to reach out to for any questions regarding the topics discussed.

Have a clear objective for the call.

This may seem obvious, but think back on recent conference calls you were on. Was the objective of the call clear before it began? This should be step #1 when planning a conference call.  No one wants to feel like they’re wasting their time on a conference call that has no clear direction, focus or purpose.

Define the topics of discussion.  

An agenda (especially one sent before the call) is key to keeping everyone on track and reduce the amount of time wasted on discussions that do not relate to the objective of the meeting. In short, stay on topic and everyone will be very appreciative.

Be mindful of others time.

Punctuality is very important. Start the meeting on time, end the meeting on time (or early), and treat the meeting with the same importance you would an in-person meeting.

Take additional topics of conversation off-line.

Going off track is easy to do, but can quickly derail the entire meeting. Be mindful of the objective of the call and topics of discussion outlined by the leader. Take these additional conversations and topics off-line, especially if they are only relevant to a few people on the call. Everyone will thank you for saying, “We can take this off-line and finish this conversation later.”

We’re always looking for ways to simplify business communication and increase your company’s productivity and efficiency. Nextiva offers an affordable conference call feature, aptly named Meet-Me-Conferencing, that will meet your conferencing needs and improve your company’s communication. Visit to learn more.

Shared Call Appearance: Make & Receive Calls From Multiple Devices

Cloud-based phone systems are feature-rich and provide endless opportunities to improve your business’s internal and customer communication. While some features may seem basic, they can revolutionize your productivity and efficiency. One of these features that is often underrated, but deserves more attention is Shared Call Appearance.

Shared Call Appearance is a useful feature available with all Nextiva Office® plans that allows your phone number to be assigned to multiple phones/devices. This means you can have a phone at your office, your house, the Nextiva App on your smartphone and a phone at another location that all have your number assigned to it, and you can make and receive calls as yourself from any of these devices. You can also apply someone else’s line in your company to your phone to make and receive calls as them.  This feature is useful if you work out of multiple offices, or need others to have the ability to make and receive calls on your behalf. Below are additional business benefits of the Shared Call Appearance feature.

  • You work out of multiple offices: If you’re constantly jumping between one of your business locations and another, and occasionally work from home, this feature ensures you can make and receive calls from your phone number on multiple devices.
  • You want others to be able to make calls on your behalf: This is very practical for Executive Assistants, receptionists and other team members who you’d like to have the ability to make and receive calls using your specific phone number.
  • You want a specific team to use the same phone number: If you’d like a team that doesn’t make and receive a high volume of calls to have one phone number that they can all use and can see when someone else is currently using the line.

Do you use Shared Call Appearance? Is there another feature you can’t live without? Share in the comments below.

If you’d like to learn more about Nextiva’s cloud-based business phone service, please visit

The Power of Crowd-augmented, Transparent Customer Support

Rather than solely rely on its employees to answer customer support inquiries, Applegate, the successful purveyor of humanely raised and slaughtered meats, openly crowdsources commentary and advice from other customers to answer these questions honestly, making use of a community software platform called “Get Satisfaction.” By using the feedback from customers who have already explored these kinds of questions, Applegate is making transparency work in its favor, elevating the customer and its products at the same time. This is particularly useful to the company and to its customers, because Applegate regularly fields specific, detailed and emotionally charged questions about both the meat and the packaging in which it is conveyed.

Letting your customers be the experts–in support of other customers

JD Peterson, chief revenue officer at and well known as a force behind the popular Zendesk customer support platform, points out that the millennial need for recognition and feedback drives the push toward crowdsourcing: “Let your power users be the voice [of your brand]. Customers these days are more willing to do this kind of work for your brand, but they want recognition for doing it—they would like to be given that badge or stamp that says, ‘You’re the power expert in Applegate bacon.’ Giving power users that recognition, a badge, points [or] some sort of title, giving them something they can stamp on their resume or their LinkedIn profile that says they’re an expert or a power user, I think, is really important to customers today. It’s certainly a win for [the] business as well: You’re not having to take on all the burden of support costs because your users are able to do some of that for you—and your customers get closer to the brand at the same time by assisting you.”

The power of ratings and review transparency

Ratings and review transparency is likewise an important commercial trend: from voluntary transparency on sites like that openly show customer ratings for all products (including sometimes mixed reviews for Amazon’s own Kindle tablets and Fire phone), to enforced transparency via TripAdvisor, Yelp and the like that post reviews of your services and products whether you want to be rated this way or not. Embrace this trend even though it can be uncomfortable, because it’s not going away. Reviews are now decentralized and user driven, and you can’t control product ratings, product discussions or much else in the way of reviews, except by providing the best customer experience possible and by being proactive in responding to negative trends that come to the surface in your reviews and ratings.

Emulate a company like Engine Yard, a San Francisco-based cloud application management platform that has taken the brave step of putting a real-time (not to mention cute and cuddly) indicator of its current customer satisfaction stats right on its support site. You’ll find 100 panda icons featured prominently on Engine Yard’s website with just a few “sad pandas” crossed out in red. Looking at the company’s site right now I see 97 happy pandas and three that are crossed out, indicating a current 97% customer satisfaction rating. How does Engine Yard arrive at the proportion of happy and sad pandas? Each time there’s a support interaction, Engine Yard asks the customer, “Are you satisfied with the response you got? Yes or no?” They then total that percentage on their website for anyone to see. This transparent approach goes a long way toward reassuring customers (and, perhaps as much to the point in the competitive arena in which Engine Yard plays), prospective customers that this company is, and will remain, on the ball throughout the life of the customer relationship. 

Five Tips for Social Media Success with Your Customers

Here are five secrets to succeeding on social media even in the face of the most irate customer postings (though read all the way to #5 for how to avoid most such postings in the first place).

1. Reach out directly to online complainers.
Suppose that you’ve spotted the following outrageous tweet about your firm:

Company X double-bills customers—Must Think We R Suckrs—#FAIL

This is insulting, and hard to handle. Not only will your staff need to suppress the urge to respond angrily, they also will need to prepare a response that is thoughtful and positive. A thoughtful and positive response in a situation like this is rare precisely because it’s so hard for somebody who has just been insulted to muster thoughtful positivity.

But that rarity makes it powerful: A thoughtful and positive response can come as such a surprise to an online critic that it can help to convert the critic into your advocate. At the least, it will stanch your losses.

First, however, in order to respond, you’ll first need to reach your critic. How can you do that online? That depends on your professional relationship with the critic. If the person behind this message follows you (or agrees temporarily to follow you) on Twitter, or if she’s in your database, send her a direct, “backchannel” message. Include a real, monitored email address and phone number. Otherwise, reply publicly in the same forum she chose. List offline ways to reach you (including a real, monitored email address and/or phone), and express your regret and concern.

Contacting a social media critic to request an offline conversation is the digital equivalent of ushering a loud and angry customer into your office for a discreet discussion. You move the discussion out of a public venue and into a one-on-one situation, where you can work directly with your antagonist without thousands of eyes dissecting your every move while failing to understand the whole story. After a successful resolution, politely ask the complainer to amend or even withdraw the original ugly comment.

2. A delayed response can create a social media fiasco. Can you spell F-I-A-S-C-O? The formula in social media is simple: Small Error +Slow Response Time = Colossal PR Disaster. Put differently, the magnitude of a company’s social media embarrassment is proportional to how delayed its online response was. An event in the online world gathers social steam with such speed that your delay can become more of a problem than the initial incident. Even an afternoon’s lag in responding can be catastrophic.

3. Whoever handles your social media responses needs as much customer service skill and training as your traditional customer service reps. Social media responses are customer service, plain and simple. Sure, it’s customer service at breakneck speed, with lots of hazards and quirks, but it’s still customer service. So if some of your customers expect that you will serve them via social media, meet their online expectations superbly. Engage and assist those customers online as energetically and effectively as you do through traditional service channels.

Get this effort off on the right foot by staffing your online presence with your company’s people. This is crucial. Companies often make the mistake of leaving social media teams instead in the hands of technical experts. Technical wizardry is a crucial resource, but don’t let that technical tail wag the customer service dog. Let your people experts lead the way — because your social media team needs to be every bit as customer-centric as your other support/response channels. If not, it’s bound to hurt your brand rather than help it.

4. Beware the Streisand effect. When someone uses social media to attack your business, your first urge, naturally, may be to sic lawyers on the critic, or otherwise try to intimidate the attacker into removing the complaint. Think carefully before taking that course of action. The rule online is that a defensive reaction tends to bring additional publicity—very negative publicity. This rule even has a name: the Streisand Effect, named after Barbra Streisand, who sued a photographer in a failed attempt to remove a photo of the singer’s precariously sited mansion from the California Coastal Records Project. Streisand’s aggressive reaction to free expression offended some netizens and titillated others. The result was far wider distribution of the photograph she wanted to suppress – on T-shirts, websites, coffee mugs – and a permanent blemish on her public image.

Over and over, brands and businesses discover the inviolability of the Streisand Effect the hard way. Threatening your online customers almost never solves the harm they are causing you, and it often backfires dramatically.

Any public, digital argument with a customer is an exponentially greater risk for your company than the old-fashioned kind of argument that didn’t involve social media. Without a doubt, arguing with customers has always been a losing proposition for time immemorial. But today, online, those same arguments are far costlier online, because of all the additional customers and prospects you risk losing who are watching from the sidelines. So make sure everybody who represents your company online has taken the time to learn how to slow down, breathe, and bite their tongue — consistently. Train them to think of the big picture. The future of your company likely depends on it.

5. Prevent most online complaints in the first place. Unhappy customers are unlikely to complain by public methods like Tripadvisor or on their blogs if they know they can use email, the phone, or a feedback form to reach you directly — and if they feel sure that their problem will be addressed immediately. You can do a lot to ensure that the first impulse of such customers is to reach out to you directly, day or night: Offer “chime-in” forms everywhere. Provide direct chat links for when your FAQ’s fail to assist. Provide an easy way to respond directly at the bottom of every corporate email you send out, instead of ending with that obnoxious “please do not reply to this email” footer.

Overall, become widely known for your rapid and satisfying responsiveness, and such customers will come to you, offer to help you improve — and will keep their complaints and misgivings “in the family.”

5 Ways to Improve Your Internal Communication With Cloud Phone Service

Effective and efficient internal communication is key to business success and an enjoyable work environment, but the execution is not always as easy as it seems. Keeping appropriate team members informed and ensuring communication is seamless between employees, departments, and different locations takes a significant amount of dedication, effort and communication tools.  Luckily, technology, and specifically cloud-based unified communications services, have streamlined processes and made it easier than ever to stay connected and communicate within your organization.

Nextiva Office® is a robust cloud-based suite of products that will improve your internal communication. Below are five key features within Nextiva Office that will change the way your team communicates.

The Nextiva App

With features such as chat and Presence, it is easy to communicate with team members when you’re in the office or working remotely. Additionally, you’ll have your business phone at your fingertips so colleagues can reach you anytime without having to call multiple numbers to track you down.

Group Paging

Sometimes an email just won’t do. The Group Paging feature allows you to initiate a one-way call to multiple users. You can easily broadcast information to a group of people from the convenience of your office phone.

Call Forwarding

Reduce your colleagues’ frustration and wait time by automatically redirecting, or forwarding, calls to a third party destination, such as a phone number or extension based on circumstances you specify, when you are away from your office phone.


With the more advanced version of Voicemail-to-Email, Voicemail-to-Text transcribes your voicemails and sends them to you via email or SMS depending on your personal preferences. You’ll be able to quickly reference information mentioned in the voicemail when working with coworkers on a project. Also, easily share the message with colleagues to reduce issues that arise from miscommunication.

Quick Call Transfers

Quickly transfer calls and call team members in different locations or home offices via an extension. You no longer have to dial a full 10-digit number or ask the customer to hang up and call the other location’s direct number.

What tools do you use in your business for effective internal communication? 

Nextiva Logo

phone-icon Sales phone-icon Support
Nextiva is the leader in Business VoIP Services. Copyright 2015 Nextiva, All Rights Reserved,
Terms and Conditions Privacy Policy Patents Sitemap