Posts Tagged ‘business tips’


Nextiva Tuesday Tip: How to Get Control of Your Email

Is your email out of control? Are you constantly checking it on three different devices and feel like you never get out from under the avalanche? If your emails seem to be multiplying like rabbits, don’t despair—there are ways to get a grip and get back control of your life. Not all of the following tactics will work for everyone—but some should work for you.

  • Avoid checking email first thing in the morning. If you find that email sucks up your time and keeps you from accomplishing big projects, try designating the first hour of your day as email-free. Just be sure you use that time to work on key tasks that are crucial to your business—not busywork or checking Facebook. By dedicating a solid hour a day to focused effort, you’ll be amazed how much more you get done. (Disclosure: I offer this advice because so many time management people put it on their lists of must-do’s. Personally, I always check email first thing in the morning. To do otherwise seems counter-productive to me.)
  • Turn off email notifications. If your computer or smartphone dings every time you get a new email, no wonder you’re going nuts. Turn off notifications so you can focus instead of being interrupted every two seconds.
  • Set times for checking email. It’s human nature to seek out the new and exciting. When we’re bored or stressed, it’s natural to check our email to see if anything more interesting has come along. You’ll get more done if you set a few specific times of day for checking email—for example, one hour into your day, right before lunch, early afternoon and near the end of the day. If you let your team know about your email habits, they won’t panic when you don’t respond immediately.
  • Use filters, folders, rules and other tools. Whether you use Gmail, Outlook, Apple Mail or other program, investigate the tools available on your email program to help manage email. Spending a few hours now learning how to automatically sort emails into folders, set rules for what to do with emails and using filters to ensure you don’t miss important emails (and don’t waste time on pointless ones) will save you hours each day in the end.
  • Automate and delegate. If you frequently answer the same types of emails, such as a certain kind of customer inquiry, creating templates with stock language you can edit quickly will save you time. Or delegate these standard replies to an assistant (real or virtual).
  • Pick up the phone. Sometimes we spend hours going back and forth on email when a simple phone call would solve the issue in a flash. Never minimize the value of in-person communication.

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Nextiva Tuesday Tip: 5 Customer Service Trends You Need to Know About

In the pioneer days, customer service at the local general store meant a friendly greeting and wrapping a purchase in brown paper tied with string. Today, customers’ expectations have become far more sophisticated—and so has customer service. Here are some of the top customer service trends today, as identified by Forrester Research, and what they mean to your business.

  1. Customers want “pain-free” service. Basically, this means making it easy for customers to get the help they want, anytime, anywhere. For example, customers now expect to be able to use a variety of communications channels to get customer service. Voice is still the number-one channel used for customer service, but self-service, chat and email are all gaining in popularity. Moreover, customers expect the same level and quality of service, whether they’re using the phone or live chat. Finally, they expect to be able to start an interaction in one channel and seamlessly complete it in another.
  2. Stocksy_txp6f31b4d2H08000_Small_165665Customers are going mobile. Most customers expect to be able to interact with customer service on a mobile device. It’s important you don’t just present a smaller version of your desktop website on mobile; instead, use responsive design to ensure customers can view and interact with your site whether they’re on a tablet, desktop or smartphone. For mobile, your customer service interface should be simple, intuitive and easy to use.
  3. Customer service is getting proactive. One big trend Forrester noticed: Nearly one-third of bigger companies plan to invest in proactive outbound communications with customers this year. For your small business, that could be anything from calling customers to follow up after a sale, to randomly surveying customers about your service, to using shopping cart software that reaches out with an invitation to live chat when customers’ actions indicate confusion.
  4. Companies are moving customer service to the cloud. More companies are relying on cloud-based, SaaS solutions rather than installing software. This enables them to keep current on changes in customer service and maintain fluid databases with new knowledge about how to handle customer problems and inquiries.
  5. Companies are incorporating self-service. Forrester reports that 67 percent of consumers use web self-service knowledge to find answers to their questions. Savvy companies are looking to supplement their own knowledge bases with user-generated content, which enables customer service employees and customers alike to find answers to a wider range of questions and problems more quickly. 

Experience Your Business the Way Your Customers Experience It

About this series: This series of articles from Nextiva will help you grasp of the essentials of customer service: the principles and guidelines that will serve you well in any era, regardless of trends, changing technology, and a constantly evolving customer base. Our guide is Micah Solomon, customer service and customer experience consultant, author, and speaker.

Every day you’re in business, take some time to make sure you’re experiencing what doing business feels like, looks like, sounds like, tastes like, smells like as a customer.

Even great companies fail at this, more often than they realize.

A simple example

Here’s a simple example of what can go wrong, and why.  Do you ever wonder why it’s so often chilly in your favorite restaurant?  Even the great Charlie Trotter’s restaurant was notoriously frigid, for all the warm service you received as a guest there. 

The reason is this:  Restaurant work is hard, active work.  Restaurants are staffed by employees who are on their feet, hustling, working their rear ends off.  Good employees. Helpful employees. But employees who most likely don’t realize that sitting down, expending zero calories as you wait for your caloric infusion (dinner), is going to cause a guest to have a different sensibility relating to comfort and temperature.

It’s not always simple

Striving to see things from your customer’s perspectives has some inherent traps. If yours is an unusually innovative company or trying an unusually innovative approach, sometimes you will throw intentional or unavoidable obstacles (a steep learning curve, for example) in the way of your customer.  This means sacrificing immediate sales or immediate ease of use in the interest of ultimate success.  For example:

  • Maybe you have the wrong customers. This is a reasonable theory, for those of us who are truly brave and truly trying something new.  If you’re opening a restaurant with cutting-edge cuisine (sorry about the cascading foodservice examples today—I must be hungry) in a primarily tourist-trappy “Tour Buses Welcome” part of town, it may take time before you are discovered by the discerning diners you’ll truly need for your business to ultimately thrive.
  • Maybe your customers won't immediately get what you're about, and maybe that's ok. If you can see into the future (like Steve Jobs) there’s a chance you can bring your customers with you, not instantly but over time.  Just because a system seems alien on day one doesn’t mean it always will.  Remember how weird having a mouse and no keyboard commands was in the ‘80s until we adapted.  Think about what it was like when ATMs were introduced.

Don’t kid yourself.  Usually you’re being oblivious, not innovative.

Most of the time, this innovating-ahead-of-the-customer isn’t what’s causing your blind spots. What’s going on is more likely that you’re simply unaware of how your business comes across to your customer, how you’re abusing your customer’s patience and aesthetic sense while the poor customer is trying to do business with you. 

You need to become aware of, and then eliminate:

  • Elements you intend to be simple that are actually confusing

For example: Does your website violate usability rules and expectations?

  • ​Elements you intend to be easy that are arduous

For example: A customer can be in a heck of a bad mood by the time they even get into your store if they find it hard to find parking, if your address is unclear, if your hours are incorrectly reported by Google or Yelp. 

  • Elements you intend to seem trustworthy and straightforward, that don’t come across that way to your customers

For example: Pricing that a customer assumes to be all inclusive but that requires extra charges to be complete. (Charging for wifi may seem reasonable to a hotelier, since she knows what it cost her to install the system, but it won’t seem that way to a hotel guest.)

How do you get there?

Well, there’s no "we are there now—we’re done“ in customer service. But it’s a process you have to start, and continue, forever.  Including:

  • Park where where your customers park
  • Come in the same entrance your customers come in
  • Read what your customers read (for example online reviews of your company — and of your competitors); don’t assume their journey with your company begins on your website or at your front door
  • Use the public website for your company, logging in as customers log in (no insider override here, please).

Amazon box as delivered by UPS/ copyright Micah Solomon micah@micahsolomon.com

(c) micah@micahsolomon.com

Wonder why amazon.com is such a powerhouse?  Well, there are a lot of reasons.  but here’s one you probably only think about if you live in the Seattle area:  Amazon has 80,000 built in customers.  Literally everyone who works there orders from them, the same way the rest of us do.  And these 80,000 users catch issues fast, suggest improvements minute to minute and day to day (which are then often acted on right away).

There’s one more element to it.

There’s value in getting to know your customers outside of their interactions with your company.  In other words, finding out what the rest of their lives look like.  This isn't easy either, but it’s important. Otherwise you can only create an environment that is comfortable for people who are more or less similar to you. To give you a simple example of this: I worked with some car dealers recently who had the most male-defined waiting rooms you can imagine.  Although more than 50 percent of their purchases (and, I’ll bet, even more of the decisionmakers on purchases) are women, the overwhelmingly male managers were who had picked out the furniture and even the magazines for the weighting areas.  They would have done better to have someone (most likely female) who understood the norms and expectations of their customers a bit better.

Seeing your business from the viewpoint of your customers isn’t easy, and won’t always come naturally.  But it’s worth it. 

 

© 2014 Micah Solomon


How Spreadsheets Can Turn You into a Business Super Power

Posted on by Carol Roth

supermanphoneboothWhen Clark Kent runs to a phone booth and emerges as Superman, a competent, mild-mannered news man begins using an entirely different set of skills to save the world.  These days, phone booths are a rare sight, but you don’t need one to develop business super powers.  By embracing the capabilities of spreadsheets, you gain skills that help you wear the many hats (or capes) that you need to run a successful business.

You are already well versed in providing your goods or services to happy customers, but any business requires you to be equally adept at planning, organizing, analyzing, reporting and countless other activities.  So, update your superhero wardrobe and toolkit by replacing your many hats with a single spreadsheet cape that helps you super-charge your capacity to handle any type of business task (although I don’t recommend going with the superhero look of wearing your underwear over your pants). 

Here are a few great ways that you can use spreadsheets to “save the day” in your business.

Handling Administrative Tasks Faster than a Speeding Bullet

Like me, you probably view administrative activities as the evil villain in your business day.  How many of your filing cabinets contain nothing but time sheets, expense reports, travel advance requests and other forms that your employees use to keep track of administrative issues?  And how many employees spend countless hours checking the math and making sure that these forms are complete? 

Spreadsheets to the rescue!  When you switch from paper to spreadsheets for your business paperwork, you can release floor space for better uses than paper filing, while freeing employee time (or your time) for more valuable tasks.  Since my college days, Microsoft Excel has been my spreadsheet of choice (which may explain why the company is now one of my clients), so that’s what I recommend.  Microsoft Excel provides an amazing array of helpful templates when you create a new spreadsheet.  Heck, they provide over a dozen templates just for employee time sheets.  But on the off chance that you cannot find the template you need, you can probably find it online on Microsoft’s Templates page.  Browse these templates to get inspired on how you can streamline your administrative duties.

Planning and Reporting with X-Ray Focus

Spreadsheets make planning and reporting easier, more accurate and more collaborative.  By building in assumptions and using formulas for calculations, you can easily test different scenarios, such as what happens if you were able to generate a cost reduction for a key client or what happens if you doubled your revenue.  By copying the current year’s formulas, you can also project future years without having to recreate the wheel each time, which saves you time.  And your customers, lenders and accountants won’t need X-ray vision to find or understand the information that they need.

And, of course, templates are available to help you create everything from startup business plans to just about any type of financial report that you can imagine, so you don’t even need to create them from scratch. 

Use the Power of Charts and Graphs

Analyzing data can be valuable for companies to see trends and deficiencies.  Whether you have one client that is accounting for too much of your business and creating additional risk, or a continual increase in your expenditures of professional services, sometimes it is easier to see with the visual presentation of charts and graphs.  Using spreadsheets, you are just a few clicks away from converting that dry data into colorful charts and graphs that instantly make data evaluation a snap. 

Not only do charts and graphs make it easier for you to analyze data, they are great for transforming presentations as well.  

Whether you do it all in your small business or even if you have the luxury of delegating number crunching to an employee or two, your business needs consistent, accurate and professional-looking information to grow and prosper.  I hope that you will use these suggestions to replace drudgery with productivity.  Then, continue the adventure by finding many other ways to use spreadsheets to make the switch from mild-mannered business owner to business superhero.


Be Like Google: How to Build a Valuable Brand

Your company’s brand is what people say when you are not around. Customers buy from brands that they know, like and trust. If built right, your brand can be one of the most valuable assets your company owns.

Google-LogoThis past year, Google finally topped Apple for the title of the world’s most valuable brand. According to Millward Brown’s BrandZ study, Apple’s brand value diminished 20 percent to an estimated $148 billion while Google’s brand value increased 40 percent since last year to reach $159 billion. Rounding out the top five on the list of the most valuable brands are two more technology firms: IBM at $170 billion and Microsoft at $90 billion. The fifth spot is claimed by fast food giant, McDonald’s. Where is Coca-Cola? Number 6.

Including the top four most valuable brands, a total of 18 technology companies made the list accounting for $827 billion in brand value. Facebook’s brand value increased 68% to reach number 21, while Twitter and LinkedIn make their debut to the list coming in at 71 and 78 respectively.

According to financeonline.com, there are several explanations for Apple’s fall. Here is what happened and what small business owners can learn from the world’s top brands:

  1. Perfectionism can slow your company down. Apple and Google could not be more different with how they choose to roll out their products. Apple exemplifies perfection and secrecy, while Google is known for releasing beta versions of their products and embracing feedback from the crowd. Overall, Google seems to take more risk (like Google Glass and a self-driving car) and is less afraid of failure. Lesson: You will make mistakes, so fail faster. Done is better than perfect.
  2. Build your brand image carefully. Even today, the Apple brand is impossible to separate from its cofounder, Steve Jobs. Can the company keep its winning brand without its visionary leader? Pundits continue to ask questions like how much of Apple’s breakthrough products was the result of one man’s genius? Alternately, Google is seen as a team of incredibly talented people on a mission to develop the world’s most innovative ideas. Lesson: A brand image can grow more easily and sustainably if it is not be tied to one person.
  3. If you’re going to set the bar high, make sure you can reach it. For a decade, Apple redefined product categories with iTunes, the iPod, iPhone, and iPad. This is what consumers have come to expect with every new product. Its failure to launch an innovative new product to match the genius of the past has contributed to its fall. Lesson: Don’t get caught in the Innovator’s Dilemma. http://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma

Set the bar high for others, but be able to consistently reach it yourself.

How have you made your brand valuable?


Think Like a Doctor to Cure Your Customers’ Problems

????????????????????????????????????????????Greg House, M.D. was a brilliant (if fictitious) diagnostician who based his success on the premise that “everybody lies.”  I can imagine a number of reasons why patients may lie outright to their doctors — even if those lies send them to the brink of death until the last few minutes of the episode.  But your business customers seldom try to misdirect you.  They just don’t know how to accurately tell you about the issues that they want to resolve with your goods or services. 

If you find yourself constantly tweaking and re-tweaking your business solutions, or if customers seem to return your products too frequently, you may be a victim of the dreaded customer-service disease known as problem solving by deduction.  However, by playing doctor and recognizing certain symptoms, you can find effective cures your customers’ needs.

Symptom 1: Requesting a Cure without Describing the Ailment

How many patients stroll into their doctors’ offices just to ask for an antibiotic?  Did they conduct their own testing before the visit to verify that they have a bacterial infection that antibiotics actually cure?  Unless your clients have your level of expertise, their requested solutions may not guarantee a cure for their ills, and it can even create a new disease.

When a first-time customer came to my friend’s flower shop looking for a bouquet of lilies to bring as a hostess gift, my friend initiated a conversation about the gift-giving occasion.  Once she learned that the flowers were intended for a dinner party being held by a first-generation German family, she quickly suggested alternative flowers because in Germany, lilies are used at funerals.  A few minutes of conversation saved the customer from embarrassment — and it earned my friend many future flower orders for the customer’s frequent business events.

Symptom 2: Providing Vague Explanations of the Ailment

You probably wouldn’t spend money on a doctor visit to report that you just don’t feel right.  Just as you might bring a list of specific complaints like loss of appetite or exhaustion, your clients need to describe their issues as specifically as possible. 

Think of the months of wasted effort you would put in if you were to build a Model A Ford from original parts, only to learn later than the customer wanted a ’65 Mustang when he asked you to “build a classic car.”  Business people can fall into this trap, often because they don’t want to appear ignorant.  But, if you don’t ask questions to get to the specifics, you will not find the right solutions to your customers’ business needs.

Symptom 3: Defining Issues by Elimination

When your doctor asks you where it hurts, you wouldn’t respond with, “I’ll tell you where it doesn’t hurt.”  Yet, some consulting customers expect you to come up with solutions based solely on what they do not want.  This is an extreme example of customer service by deduction, and you have to carefully nip it in the bud.

One report designer quickly learned this lesson when she was called in to modify a series of reports used to analyze product sales within a company.  The client provided her with a printout of each report and then, proceeded to point out what was wrong with each one.

Recognizing that this type of information would lead to a trial-and-error approach that would never solve the problem, the designer refused to end the meeting.  She kept digging until she got the client to clearly explain the intended use for each report and identify the missing information that prevented the report from meeting its goals.  With clear answers, she could solve the real issues.  Her clients were delighted when she returned with new reports that met or exceeded their expectations.

Recognize the Symptoms to Heal Your Customers’ Ailments

Your customers come to you because you have knowledge that they do not have.  But just as patients do not clearly express their medical concerns, your clients can easily lead you down the wrong path.  Of course, you probably want to act more like Marcus Welby than Greg House, but you need to keep asking questions until you can hone in on the issues and apply the healing touch that they really need.


The Dos and Don’ts of Trade Show Marketing

It's no secret that trade show events are quite costly. In fact, they can quickly command 20-30% of your marketing budget with just a few events each year. So, it pays to do it right.

DO capture leads in volume. Time is money. The number of hours the tradeshow floor is open is limited and attendees have a full agenda of sessions, networking, pre-arranged meetings PLUS the list of exhibitors they have already prioritized as “must visit” during the event. You’re already fighting time (not something many people win). So, you might as well gather as many new contacts as possible during the short time period that attendees have in the exhibit hall. Sort them out and prioritize them later for sales follow-up.

  • You have no idea if the next person that walks by your booth could justify your investment in it. Make an introduction without judgment.
  • Even contacts that aren’t ready to purchase or partner now could be opportunities to nurture for when they are ready.
  • You have spent too much money to be there to treat each conversation as an hour meeting. You’ll miss out on hundreds of new leads. Gather some initial information and set a time to follow-up after the show.

DO follow up promptly and nurture new leads over time. This is where the rubber meets the road. If you are going to spend the time and money planning, promoting and presenting your brand at an event, the only way to quantify the return on that investment is to contact, qualify and nurture the leads that you generated. While that seems obvious, according to industry research published by Exhibitor Online, only 47% of companies track event leads by their source throughout the sales cycle and a mere 28% measure and report the number of event leads that ultimately convert to sales. That’s just sad.

  • Lead capture systems have come a long way. Rent the number needed for your booth size and staff and jot a few notes. It makes follow-up more effective.
  • Even if some people don’t buy from you (and many won’t), they are more likely to share your brand, message, etc. with others if you follow-up effectively and educate them.
  • Bottom line? The whole thing is a waste of money if you don’t have a plan to score, nurture and stay in touch with the event leads you generate.

Stocksy_txp3d2d0418cB7000_Small_164728There are also some things to avoid in the event marketing world. These are my favorites. I encourage you to share yours and keep the sharing going.

DON’T stand around your booth chatting with your own team. It makes attendees perceive that you’re not in a conversation with them.

DON’T eat in the booth. Would you want to have a conversation with someone talking while eating? If you wouldn’t do it in your storefront (that’s what your booth is, after all), don’t do it in the booth.

DON’T talk on your cell phone, or text, or check email, etc. while staffing the booth. Step away from the booth to take a call so that when you’re in the booth, you are focused on the attendees.

Treat your booth as if it is the single, most important presentation of your brand to a new audience. Because in many cases, that’s exactly what it is. So, keep it professional, engaging and fun! Oh, and don’t forget to smile.


How to Define & Refine Your Elevator Pitch

Stocksy_txpb08fd375357000_Small_170332First impressions really do matter. Think back to the last time you attended a networking mixer. Did you have a quick and smooth response to the question, “What do you do?” Or did you stutter and stumble over your words, finding it difficult to explain your business? If it was the latter, it’s time to define or refine your elevator pitch.

First, What Is an Elevator Pitch?

Consider it your verbal commercial; it’s how you explain what your business does and how it can benefit the person you’re talking to. Typically you can get it all out in 30 to 60 seconds. Any longer, and you will bore your audience.

What’s Wrong With Your Current Pitch

Think about the response you get with your current elevator pitch. Do people look confounded when you try to explain what your business does? Do they look around the room, bored and ready to escape? These are clues that can help you understand what needs to be fixed with your current spiel.

Your audience doesn’t care what you think is great about your company. They care about how it can help them. So if your current pitch is focused on the features of your business and not the benefits to your audience, you’re not succeeding in connecting with your audience the way you need to.

Perfecting Your Pitch

Now that you know what’s wrong with your old pitch, toss it aside and start brainstorming on your new one. Essentially, your elevator pitch should have these three components;

  1. The problem you solve for people
  2. How you solve it
  3. What makes you unique

Now, that doesn’t mean you have to be boring in addressing each point. Some of the most successful elevator pitches begin with a thought-provoking question, like:

Could you stand to make more money?

Tip: make the question an automatic yes to get your audience in a receptive frame of mind. Make it an obvious question to answer; who would answer no to the question above?

Next, look at where your audience is coming from. If you’re at a small business networking meeting, probably every small business owner is there to find potential customers.  Knowing this, you can move on to that pain point:

I’m Melinda Emerson, the “SmallBizLady,” and I help small businesses like yours bring in more money.

Now you’ve really got their attention. You’ve latched on to a problem they have, and now you’ve told them you can fix it. Now they want to know how.

I do that by looking at what’s not working in your business, helping you fix it, and guiding you to find new customers.

Now, I could have said that I offer marketing consultation services, product development, and marketing analysis, but I didn’t want my audience’s eyes to glaze over. They want the big picture: I can help them make money. How I do it is a conversation we can have one-on-one if they’re interested.

If you’re speaking to a crowd, you can also tell people how to find you. Typically mentioning your website is sufficient.

Don’t be afraid to have several versions of your elevator speech, especially if you meet with different groups. Tailor it to fit your audience.

How to Find Out if It’s Working

The best way to measure the success of your elevator speech is to gauge reactions. If people are engaged when you speak, you’re doing a good job. If they come up afterward to ask questions, even better. You want your elevator speech to be a teaser that makes people want to exchange business cards and learn more about what you do.

Armed with your new elevator speech, you’ll be ready to knock ‘em dead at your next networking event!


Mondays with Mike: Entrepreneur As Warrior – Business Advice From Military Leaders

????????????Whether we realize it or not, business and war have a lot in common.  The same strategies that win battles, create success in business as well.  In addition to reading brilliant books by authors like yours truly, you can also learn from the sage advice of military leaders as well.  Some of my favorites quotes:

  1. “No good decision was ever made in a swivel chair.”  George S. Patton, Jr.   One of the greatest generals in American history gives us this reminder that we must get out from behind our desks.  The most successful business owners command respect because they understand every aspect of their company.  They can…and have…and will perform every task that’s necessary.  Get in the trenches!
  2. The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.” Sun Tzu.   We must be willing to disengage from our egos if we want to be successful leaders.  Setting the example of making decisions in the company’s best interest inspires selflessness and a devotion to the greater good in our employees as well.
  3. “I was born on the prairies where the wind blew free and there was nothing to break the light of the sun. I was born where there were no enclosures.”  Geronimo.   Thought leaders explore beyond the boundaries of where other people live and work.  They push into unexplored, uncharted territory, and the result is creativity and innovation that inspires the people around them.  Growth and inspiration come from the willingness to free yourself from conventions.
  4. The truth of the matter is that you always know the right thing to do. The hard part is doing it.” Norman Schwarzkopf, Jr   You started your business because you had a dream, a vision.  You should run that business by living in accordance with your code, your values, and your vision.  Be consistent, and learn to trust your instincts.
  5. “Battles are won by slaughter and maneuver. The greater the general, the more he contributes in maneuver, the less he demands in slaughter.” Winston Churchill.    I see it everyday:  entrepreneurs working themselves into an early grave, pouring their raw energy into their business, as if that energy were limitless.  Working toward efficiency – strategic deployment of resources for maximum long-term gain should be your goal.
  6. My observation is that whenever one person is found adequate to the discharge of a duty… it is worse executed by two persons, and scarcely done at all if three or more are employed therein. “  George Washington.   Finger-pointing, inefficiency, blame shifting … all signs that there’s an accountability issue.  Even though much of business requires collaboration, it’s essential that you assign a single person to be the responsible, accountable party for ensuring that a job gets done.
  7. “I am concerned for the security of our great Nation; not so much because of any threat from without, but because of the insidious forces working from within.”  Douglas MacArthurWhile it’s important to know what your competition is up to, you must also keep an eye on what’s going on inside your own company.  Lousy morale is contagious and can kill a company from within, much quicker than you’d expect.  

Wars aren’t just won by violent encounters.  They’re won by preparation, vigilance, and the willingness to do what must be done, even if it’s unpleasant.  Taking a lesson from these military leaders helps you prepare yourself to win the battle for your company’s success.




 
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