Posts Tagged ‘Advertising’


How to Get to the Top of the Search Rankings

Every small business owner wants to be number one. This remains the same when it comes to being listed in organic search engine rankings. They not only want to be on the first page, but they want to be listed in the #1 position. Most search engine experts believe that being listed first is important. Studies from online ad network Chitika show that the top listing in Google's organic search results receives 33% of the traffic. Number 2 gets 18%. The top 5 spots get 75% of all the traffic. In fact, according to this study, 91% of Google’s traffic is on page one of the search results.

For every business, search rankings are all about relevant content and strong authority on a given subject area for targeted visitors. Here is how to come out on top when it comes to organic search results:

  1. Use lists. People and search engines love lists. For example, “7 Ways To…” should list relevant content that ties to the company’s brand and has many links to relevant sources. Sharing the “link love” to highly respected sites will give the company’s web site a boost.
  2. Interview industry experts. This will get their well searched name in a ranked result from the company’s site. As a result, this will make the site more findable.
  3. Make it easy to share. Include a share widget on each page of the website. It’s an ideal way to increase traffic and relevant links. Share content from the company’s website through all active social media platforms.
  4. Check web analytics. Through Google Analytics, find out how unique visitors find the company’s site and where they come from. Test new content and recheck.
  5. Ask for links. Email reputable industry sources and ask to exchange links. Focus on the company’s competition. This can easily be found by searching for link: http://theirwebsite.com within the search box.
  6. Write a guest post. Select sites that have relevant content and similar visitors to what the company needs. Alltop.com is an excellent resource to get started. Write an expert piece and link back to the company’s site.
  7. Tag the content.  Use standard tags such a meta description, title, and header. Grant Simmons, Director of SEO & Social Product at The Search Agency also recommends adding “new and necessary tags, OG for Facebook, Twitter Cards, and schema.org microdata formats…” 

How did your company get to the top?

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Work Your Biz Wednesday: 5 Ms Of Marketing

Remember the 5 Ms of marketing to help run your small business! The Small Biz Lady, Melinda Emerson, breaks it down for you in this week's Work Your Biz Wednesday.


Nextiva Tuesday Tip: Thank Your Military and Veteran Customers This Veteran’s Day

veterans_day1Veteran’s Day is next week, and if your small business numbers veterans as customers (or wants to attract them), here are some ideas for ways your small business can cater to, thank and help veterans.

  • Give a freebie. Lots of national restaurant chains provide free meals for veterans on Veterans’ Day. Consider offering something free to veterans, whether a meal, drink, haircut, car wash or downloadable ebook from your website. It’s even better if the freebie is something that a veteran might share (like a meal, where he or she might bring friends or family who will buy their own meals).
  • Give a discount. Post a special promo code on your website, social media and in your store that veterans, active-duty military or military families can use to get discounts that day.
  • Volunteer for veterans. Take the day off with your employees and volunteer at a local organization that helps military veterans or active-duty military families. Contact your local Veterans Administration to find organizations in your area.
  • Donate to veterans. Announce that you will put a portion of your sales for the day, or all profits from a certain item or items that day, toward a military cause. Visit Charity Navigator and review their list of veterans’ organizations to make sure the group is reputable.
  • Provide a free consultation to active-duty military, military veterans and families. A business such as a personal trainer, home remodeler or accountant can benefit by offering free consultations to help a veteran decide if he or she wants to pursue your services.
  • Celebrate veterans. Create an e-card customers can send to thank veterans for their service. The card should also offer a discount for veterans and military who buy from you. Share the e-card on your website and social media and encourage customers to pass it on. Check out this list of sites to create free e-cards.  
  • Hold a Veterans’ Day sale. You don’t have to limit your offerings to veterans—copy the big retailers and hold a Veterans’ Day sale. Consider offering special extra discounts to veterans, active duty military, military families or even customers who bring a military member or veteran with them.
  • Alert the media. Be sure to let local newspapers, radio stations, cable news and bloggers know about what you’re doing for the military members, families and veterans in your community.
  • Start planning now for next year. Advertising in military newspapers and on military websites is a great way to reach active-duty military and families, but you’ll likely need more than a week to place your ad, so while it might be too late for this year, it’s not too early to start now and plan even more veteran outreach for 2014. 

Mondays with Mike: Easy Advertising

Consultant and author of "The Pumpkin Plan," Mike Michalowicz, offers easy advertising ideas for small businesses.


Mondays with Mike: Phone Tag

Mike Michalowicz, author of "The Pumpkin Plan", shares a clever way to bring in new business by utilizing former competitors' advertisements.




 
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