Build a social media empire for your business in just one hour per day! Learn how with these 5 tips from Melinda Emerson, The Small Biz Lady.
The start of a fresh year is the perfect opportunity to take a look at your business and assess the ways in which you can improve your bottom line. Cutting costs can yield benefits, but it’s important to make changes that don’t end up stifling growth or affecting your ability to bring in revenue. Let the notion of productivity transfer – achieving the same results with alternative resources – guide your steps.
The overall measure of success for cost cutting measures is the bottom line, and it’s important to take the time to ensure that you’re making changes that result in a leaner, healthier, and more efficient company.
Have you ever been in the mood for a certain type of food and hopped on Yelp to look for a new restaurant to try? Then you know that online ratings and reviews from customers are key to driving new customers to your business and growing your sales. The more reviews you have, the more trustworthy your business will appear to be. But too many small business owners aren’t doing all they can to get customers to post online reviews. As a result, they have few or no reviews and get passed over in favor of businesses with more feedback.
How can you encourage customers to leave reviews? Encourage is the key word here, because actively soliciting or requesting reviews is frowned on by review sites, and providing incentives such as discounts or freebies in exchange for reviews can get you in trouble. Try these steps instead:
Whatever you do about online reviews, there’s one big “don’t:” Don’t fake them or have friends and family write them because you’re worried you don’t have enough. Use the tips above to grow your online review status organically.
Black Friday is always a difficult day for small business owners to compete with the hoopla around early morning discounts at big box retailers. The day after Black Friday has become a day to focus on shopping at small businesses. American Express started Small Business Saturday in 2010.
Here is how to take advantage this year on November 30, 2013 to drive customers to your company:
How will your business be promoting Small Business Saturday?
Every small business owner wants to be number one. This remains the same when it comes to being listed in organic search engine rankings. They not only want to be on the first page, but they want to be listed in the #1 position. Most search engine experts believe that being listed first is important. Studies from online ad network Chitika show that the top listing in Google's organic search results receives 33% of the traffic. Number 2 gets 18%. The top 5 spots get 75% of all the traffic. In fact, according to this study, 91% of Google’s traffic is on page one of the search results.
For every business, search rankings are all about relevant content and strong authority on a given subject area for targeted visitors. Here is how to come out on top when it comes to organic search results:
How did your company get to the top?
Remember the 5 Ms of marketing to help run your small business! The Small Biz Lady, Melinda Emerson, breaks it down for you in this week's Work Your Biz Wednesday.
Veteran’s Day is next week, and if your small business numbers veterans as customers (or wants to attract them), here are some ideas for ways your small business can cater to, thank and help veterans.
Consultant and author of "The Pumpkin Plan," Mike Michalowicz, offers easy advertising ideas for small businesses.
Mike Michalowicz, author of "The Pumpkin Plan", shares a clever way to bring in new business by utilizing former competitors' advertisements.