Posts Tagged ‘Advertising’


20 Words to Get Your Posts Read

The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read. Here are 20 words to make sure that prospects and customers read what your company posts:

  1. Numbers:  3, 5, 7 or 10 are a clear winners. Even numbers are less popular. Every reader wants a simple step by step list to accomplish their task.
  2. Easier: They want your business to make it easier for them. They seek an easier way out or an easier way to solve their pain.
  3. Rock star: Most customers have a secret desire to be a famous rock star even if it is only in their immediate world. They will pay anyone to get there.
  4. Capture: The best word to help customers get what they desire. It denotes things that are not easy to accomplish.
  5. Killer: This is a powerful, yet controversial word. It can backfire if used in times of domestic violence.
  6. Secrets: Every customer wants to learn the secret formula that not everyone else knows so they can benefit from it.
  7. Stocksy_txp870288944a3000_Small_22647Perfection: Consumers are always striving for this ideal. They know they can’t really achieve it, but it does not stop them looking for help to get it.
  8. Quick: Customers have no time. They want something fast (see “Easy”). This can be learned from the popular fast and prepared food craze.
  9. Dangerous: Many customers lead fairly mundane lives and seek safety. They want to read about dangerous things they should avoid.
  10. Clever: Customers hope to gain an advantage by being cleverer than the next person. This is a quality that is almost universally admired.
  11. Next level: Every customer wants to go up, forward and to the next higher level. They will buy whatever can help them get there.
  12. Guarantee: This helps mitigate the risk a customer is taking in their purchase. If the results are “guaranteed”, they feel more comfortable to act.
  13. Boost: Customers want quick help to get higher. The “boost” is a popular and warm image from childhood.
  14. Latest: Many customers are addicted to the “shiny object syndrome” and always want the latest and greatest. Companies feed that desire.
  15. Mega: Americans always like things which are large. In fact, the bigger, the better. Many believe that a higher quantity means increased value.
  16. Absolutely: A better way of saying “the best”. It leaves no room for doubt.
  17. Ridiculous: Customers like to hear about the “crazy” so they can pass along these stories to friends and associates.
  18. VIP: Every customer wants to be part of something that not all people can join. It makes them feel special.
  19. Limited time: Customers will act if they believe there is scarcity.
  20. Worst: Unfortunately, people are more attracted to the negative, than the positive. This is the basis of the popularity of every reality TV show.

What are your best headline words?


Work Your Biz Wednesday: Market on Social Media

Build a social media empire for your business in just one hour per day! Learn how with these 5 tips from Melinda Emerson, The Small Biz Lady.


Mondays with Mike: The 7 Techniques for Cutting Costs with Zero Downside

coin-jar (1)The start of a fresh year is the perfect opportunity to take a look at your business and assess the ways in which you can improve your bottom line.  Cutting costs can yield benefits, but it’s important to make changes that don’t end up stifling growth or affecting your ability to bring in revenue.  Let the notion of productivity transfer – achieving the same results with alternative resources – guide your steps.

  1. Pool your resources.  Consult with other small businesses in your area to determine which products you all need to run your businesses and commit to working with one supplier exclusively for a period of time in exchange for a discount.  Your supplier will be thrilled to have guaranteed revenue, and you’ll see real savings.
  2. Hire contractors.  If you’re paying full-time staff to sit around and wait for work, then you’re not using your payroll dollars as effectively as you could be.  Find contractors, pay them a higher hourly rate for their expertise, and you and your staff will be more efficient. 
  3. Free advertising.  Ever see billboards that advertise for a business that’s closed up shop?  Call the phone company and have the phone number redirected to you. After you inform the callers that you’re ready to supply the goods or services to satisfy their needs, you have instant prospects! Why pay for advertising when you can get it for free?
  4. Cut phone costs.  So many businesses bleed enormous sums of money in their phone plans.  Check out the free and nearly free options that you have. Nextiva is one example that lets you actually improve the number and quality of services you enjoy, while slashing costs at the same time.
  5. Assess your office space.  Look at what you pay to rent your office space and take a hard look at your options.  If your staff can operate from home, you can eliminate your office rent altogether.  If your business requires a physical office, look around for other businesses that may be renting more space than they need and see if they’re willing to share some space for a reduced cost.  Also, keep in mind that landlords with vacant space may be willing to renegotiate rent if they’re anxious about keeping you as a tenant.
  6. Train your own talent.  Experienced staff is expensive, no two ways about it.  If you have positions that you can fill with inexperienced folks with great potential, you can train your staff in-house.  Accepting applications from inexperienced folks also lets you take a look at interns and people with disabilities – folks who might have trouble gaining experience, but can be gems once they’re properly trained.  Think outside your typical talent pool.
  7. Get your staff involved.  Sit down with your employees and lay it out for them:  explain that you want their expertise and suggestions for how to cut costs and make the company healthier.  You’ll get ideas that would never have occurred to you, and your staff – rather than worrying about their job security – feels like a vital part of a team.

The overall measure of success for cost cutting measures is the bottom line, and it’s important to take the time to ensure that you’re making changes that result in a leaner, healthier, and more efficient company.   


Nextiva Tuesday Tip: How to Encourage Online Reviews

Have you ever been in the mood for a certain type of food and hopped on Yelp to look for a new restaurant to try? Then you know that online ratings and reviews from customers are key to driving new customers to your business and growing your sales. The more reviews you have, the more trustworthy your business will appear to be. But too many small business owners aren’t doing all they can to get customers to post online reviews. As a result, they have few or no reviews and get passed over in favor of businesses with more feedback.

How can you encourage customers to leave reviews? Encourage is the key word here, because actively soliciting or requesting reviews is frowned on by review sites, and providing incentives such as discounts or freebies in exchange for reviews can get you in trouble. Try these steps instead:

  1. Give them a sign. Posting signage in your store, restaurant or office is a simple and subtle way to remind customers that your business is on review sites and that you’d love a review. For example, Yelp has downloadable “Find us on Yelp” banners you can print out as signage for your store window or point-of-sale counter.
  2. Provide postsale reminders. Your store receipts or restaurant checks could say: “Like us? Review us on [list the review sites where you have a presence].” An ecommerce company can send follow-up emails after the sale to make sure the customer was satisfied and include a reminder that your business is on review sites.
  3. Spread the word. Put icons for the review sites where you have a presence in your print marketing materials, on your website (you can use the downloadable Yelp banners there), in your email signature and anywhere else you can think of.
  4. Make it easy. Everyone’s more inclined to write a review if it’s not a big hassle, so if your site says, “Like us? Review us on Yelp,” make sure there’s a clickable link so they can do so in a minute.

Whatever you do about online reviews, there’s one big “don’t:” Don’t fake them or have friends and family write them because you’re worried you don’t have enough. Use the tips above to grow your online review status organically. 

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How to Take Advantage of Small Business Saturday

small-business-saturday1-e1320932175381Black Friday is always a difficult day for small business owners to compete with the hoopla around early morning discounts at big box retailers. The day after Black Friday has become a day to focus on shopping at small businesses. American Express started Small Business Saturday in 2010.

Here is how to take advantage this year on November 30, 2013 to drive customers to your company:

  1. Give $10 gift to each customer. Promote that American Express is offering a $10 credit to card members who register and use their card to shop at small businesses on that Saturday. Multiply this $10 when they use it at your company.
  2. Build a specific campaign leveraging this day and American Express’ brand. There are few times when a small business can tie their company directly to a national brand and promotion. This gives them the leverage of a large big box retailer. Build marketing offer specifically for this day. This can be exclusive pricing, bundles, free add ons or availability.
  3. Customized marketing material. Use free customized online ad cards, logos and other recognizable images provided by American Express.
  4. Social media starters. Use Twitter and Facebook templates available to help spread the word about your company leading up to this day. Use the #SmallBusinessSaturday hashtag on Twitter. If your business has never used social media, these templates are an excellent way to easily get started.
  5. Welcome mats. Free Small Business Saturday Welcome mats (literally) are available from American Express.  If you do not have a physical retail location, use the mats in creative pictures on Facebook or Pinterest.    
  6. Join a neighborhood circle. Get involved with local merchants to drive traffic to each others retail locations (or online sites). American Express will help you form this relationships. This is an excellent way to work with other local businesses that can extend well beyond this promotional day.
  7. Get on the map. American Express has built an interactive map to help their cardholders find and shop at small businesses. They are also giving their members an exclusive offer redeemable only at merchants that appear on the Small Business Saturday Map. Get found!

How will your business be promoting Small Business Saturday? 


How to Get to the Top of the Search Rankings

Every small business owner wants to be number one. This remains the same when it comes to being listed in organic search engine rankings. They not only want to be on the first page, but they want to be listed in the #1 position. Most search engine experts believe that being listed first is important. Studies from online ad network Chitika show that the top listing in Google's organic search results receives 33% of the traffic. Number 2 gets 18%. The top 5 spots get 75% of all the traffic. In fact, according to this study, 91% of Google’s traffic is on page one of the search results.

For every business, search rankings are all about relevant content and strong authority on a given subject area for targeted visitors. Here is how to come out on top when it comes to organic search results:

  1. Use lists. People and search engines love lists. For example, “7 Ways To…” should list relevant content that ties to the company’s brand and has many links to relevant sources. Sharing the “link love” to highly respected sites will give the company’s web site a boost.
  2. Interview industry experts. This will get their well searched name in a ranked result from the company’s site. As a result, this will make the site more findable.
  3. Make it easy to share. Include a share widget on each page of the website. It’s an ideal way to increase traffic and relevant links. Share content from the company’s website through all active social media platforms.
  4. Check web analytics. Through Google Analytics, find out how unique visitors find the company’s site and where they come from. Test new content and recheck.
  5. Ask for links. Email reputable industry sources and ask to exchange links. Focus on the company’s competition. This can easily be found by searching for link: http://theirwebsite.com within the search box.
  6. Write a guest post. Select sites that have relevant content and similar visitors to what the company needs. Alltop.com is an excellent resource to get started. Write an expert piece and link back to the company’s site.
  7. Tag the content.  Use standard tags such a meta description, title, and header. Grant Simmons, Director of SEO & Social Product at The Search Agency also recommends adding “new and necessary tags, OG for Facebook, Twitter Cards, and schema.org microdata formats…” 

How did your company get to the top?

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Work Your Biz Wednesday: 5 Ms Of Marketing

Remember the 5 Ms of marketing to help run your small business! The Small Biz Lady, Melinda Emerson, breaks it down for you in this week's Work Your Biz Wednesday.


Nextiva Tuesday Tip: Thank Your Military and Veteran Customers This Veteran’s Day

veterans_day1Veteran’s Day is next week, and if your small business numbers veterans as customers (or wants to attract them), here are some ideas for ways your small business can cater to, thank and help veterans.

  • Give a freebie. Lots of national restaurant chains provide free meals for veterans on Veterans’ Day. Consider offering something free to veterans, whether a meal, drink, haircut, car wash or downloadable ebook from your website. It’s even better if the freebie is something that a veteran might share (like a meal, where he or she might bring friends or family who will buy their own meals).
  • Give a discount. Post a special promo code on your website, social media and in your store that veterans, active-duty military or military families can use to get discounts that day.
  • Volunteer for veterans. Take the day off with your employees and volunteer at a local organization that helps military veterans or active-duty military families. Contact your local Veterans Administration to find organizations in your area.
  • Donate to veterans. Announce that you will put a portion of your sales for the day, or all profits from a certain item or items that day, toward a military cause. Visit Charity Navigator and review their list of veterans’ organizations to make sure the group is reputable.
  • Provide a free consultation to active-duty military, military veterans and families. A business such as a personal trainer, home remodeler or accountant can benefit by offering free consultations to help a veteran decide if he or she wants to pursue your services.
  • Celebrate veterans. Create an e-card customers can send to thank veterans for their service. The card should also offer a discount for veterans and military who buy from you. Share the e-card on your website and social media and encourage customers to pass it on. Check out this list of sites to create free e-cards.  
  • Hold a Veterans’ Day sale. You don’t have to limit your offerings to veterans—copy the big retailers and hold a Veterans’ Day sale. Consider offering special extra discounts to veterans, active duty military, military families or even customers who bring a military member or veteran with them.
  • Alert the media. Be sure to let local newspapers, radio stations, cable news and bloggers know about what you’re doing for the military members, families and veterans in your community.
  • Start planning now for next year. Advertising in military newspapers and on military websites is a great way to reach active-duty military and families, but you’ll likely need more than a week to place your ad, so while it might be too late for this year, it’s not too early to start now and plan even more veteran outreach for 2014. 

Mondays with Mike: Easy Advertising

Consultant and author of "The Pumpkin Plan," Mike Michalowicz, offers easy advertising ideas for small businesses.




 
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