July 7th, 2014

Mondays with Mike: Improve Your Client Relationships With Social Media

In the olden days – you know, before Facebook – the success of a marketing campaign was often simply a measure of how much money you had to spend.  After all, we know that if you repeat something often enough, then people will believe it.  My, how times have changed. People consume information so differently [...]

July 4th, 2014

10 Pieces of Advice to Ignore

Entrepreneurs get advice every day from their professional advisors and information they read. A lot of it needs to be ignored. Pay close attention to disregarding these platitudes and what to do instead: It takes money to make money. Many entrepreneurs spend too much money getting their company off the ground. In fact, having a [...]

July 3rd, 2014

How Spreadsheets Can Turn You into a Business Super Power

Author: Carol Roth

When Clark Kent runs to a phone booth and emerges as Superman, a competent, mild-mannered news man begins using an entirely different set of skills to save the world.  These days, phone booths are a rare sight, but you don’t need one to develop business super powers.  By embracing the capabilities of spreadsheets, you gain [...]


July 2nd, 2014

How to Build a Massive YouTube Audience

YouTube is the #2 most commonly searched website online. In fact, how to videos are the most common content searched on YouTube, but when you are really trying to make a splash online you want to create a viral video. I don’t believe in luck, I believe in proven systems. There is a process for [...]

July 1st, 2014

Nextiva Tuesday Tip: How to Develop a Content Marketing Strategy

Are you using content marketing in your small business? If you ever write blog posts or articles for your business website, send out email newsletters or even post on social media, the answer is yes. Content marketing means creating content (text, visuals or both) and sharing it with your current and prospective customers through your [...]

June 30th, 2014

Mondays with Mike: Keep ‘Em Coming Back – Rich, Relevant Content

Even if you don’t have a product that you sell online, nearly every business benefits from having a website.  It’s how you build your brand, reach new consumers, and share the important details about your business.  Whether you build it yourself or hire a web designer, though, getting the site up and running is only [...]


June 27th, 2014

Nextiva Customer Success Story: Five Star Tours

The leading tour bus company in San Diego, Five Star Tours and Charter Bus Company is a family-operated business that specializes in international group transportation and tour services along the Californian and Mexican coasts. We recently met with Alfonso Hernandez, General Manager of Five Star Tours, to chat with him about how his company uses [...]

June 27th, 2014

Be Like Google: How to Build a Valuable Brand

Your company’s brand is what people say when you are not around. Customers buy from brands that they know, like and trust. If built right, your brand can be one of the most valuable assets your company owns. This past year, Google finally topped Apple for the title of the world’s most valuable brand. According [...]

June 26th, 2014

Think Like a Doctor to Cure Your Customers’ Problems

Author: Carol Roth

Greg House, M.D. was a brilliant (if fictitious) diagnostician who based his success on the premise that “everybody lies.”  I can imagine a number of reasons why patients may lie outright to their doctors — even if those lies send them to the brink of death until the last few minutes of the episode.  But [...]



 
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