April 3rd, 2015

A Look At The Omnichannel Retail Customer Experience

Today’s newest retail customers have come of age lacking the sense of limitations in commerce that their elders have long been forced to accept. They don’t see why commerce needs to take place on one channel to the exclusion of another. They will be sure to Yelp your business a new one if you don’t honor […]

April 2nd, 2015

How Stepping Backwards Can Help Your Business Move Forward

Author: Carol Roth

Most successful entrepreneurs have lofty end goals and they want to sprint over the goal line right now. This forward vision is essential, but success rarely comes in the form of a perfectly straight upward trajectory. I use the analogy of physically jumping forward.  If you stand where you are today and just try to […]

April 2nd, 2015

7 Conversation Starters to Never Use (and What to Say Instead)

Every customer relationship starts somewhere. Classic "in person" questions like “so, what do you do?” rarely lead to memorable conversations that can get the small business leaders noticed. Some awkward questions can even lead to making a bad first impression that ends the relationship even before it starts. Here are 7 conversation starters you should […]


April 1st, 2015

7 Lies About Starting a Business You Shouldn’t Believe

When it comes to becoming your own boss, there are often some misconceptions floating around. Let’s banish a few of the ones that you might be told so that you’ve got the right picture of what to expect as you launch your own business. Lie #1: You Don’t Need to Be an Expert in Your […]

March 31st, 2015

Nextiva Tuesday Tip: Spring Clean Your Customer Service

Is your customer service all that it should be? As a long winter slowly ends, the economy (knock on wood) continues its upward trend and consumers feel the itch to spend, now is the perfect time to do some “spring cleaning” on your customer service. Here are X areas that might need a going-over. Staffing. […]

March 30th, 2015

Mondays with Mike: 5 Stellar Tips For Landing Great Customers

Assuming you’re delivering a great product at a fair price, and assuming you’re making sure your customers get outstanding service, one of the simplest ways to generate more revenue is to land new customers.  But you don’t want just any customer.  You want the big fish – the ones who generate the best revenue.  Here […]


March 27th, 2015

Losing Your Customer to the Dark Side of the Internet

The Internet is no longer a very private place for people to find resources or to shop. It has become a crowded market with millions of advertisements, pop-up websites, and sponsored blog posts. Companies try to track and analyze every click of the mouse. Businesses work hard to stay present on the customer’s screen. They use […]

March 26th, 2015

Using Adventure, Even Danger, To Improve The Customer Experience

Customers of all ages, from older “bucket-listers” to the young and increasingly important Millennial generation of customers, crave adventures and discoveries, whether epic or everyday. The more stimulating and surprising an environment, an experience, a “movie” you can create for your customers to engage with, the more your customers will want to text, Facebook, and talk about your business. Virgin America: Consciously […]

March 25th, 2015

Developing Your Marketing Plan

Marketing is one of the most critical components of your business’ success. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in continuing the line of work. In order to make sure your product is exposed to your target customers, you need to develop a […]



 
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