July 1st, 2014

Nextiva Tuesday Tip: How to Develop a Content Marketing Strategy

Are you using content marketing in your small business? If you ever write blog posts or articles for your business website, send out email newsletters or even post on social media, the answer is yes. Content marketing means creating content (text, visuals or both) and sharing it with your current and prospective customers through your [...]

June 30th, 2014

Mondays with Mike: Keep ‘Em Coming Back – Rich, Relevant Content

Even if you don’t have a product that you sell online, nearly every business benefits from having a website.  It’s how you build your brand, reach new consumers, and share the important details about your business.  Whether you build it yourself or hire a web designer, though, getting the site up and running is only [...]

June 27th, 2014

Nextiva Customer Success Story: Five Star Tours

The leading tour bus company in San Diego, Five Star Tours and Charter Bus Company is a family-operated business that specializes in international group transportation and tour services along the Californian and Mexican coasts. We recently met with Alfonso Hernandez, General Manager of Five Star Tours, to chat with him about how his company uses [...]


June 27th, 2014

Be Like Google: How to Build a Valuable Brand

Your company’s brand is what people say when you are not around. Customers buy from brands that they know, like and trust. If built right, your brand can be one of the most valuable assets your company owns. This past year, Google finally topped Apple for the title of the world’s most valuable brand. According [...]

June 26th, 2014

Think Like a Doctor to Cure Your Customers’ Problems

Author: Carol Roth

Greg House, M.D. was a brilliant (if fictitious) diagnostician who based his success on the premise that “everybody lies.”  I can imagine a number of reasons why patients may lie outright to their doctors — even if those lies send them to the brink of death until the last few minutes of the episode.  But [...]

June 25th, 2014

The Dos and Don’ts of Trade Show Marketing

It's no secret that trade show events are quite costly. In fact, they can quickly command 20-30% of your marketing budget with just a few events each year. So, it pays to do it right. DO capture leads in volume. Time is money. The number of hours the tradeshow floor is open is limited and attendees have [...]


June 25th, 2014

6 Best Apps to Manage Your Business Finances

These days, the idea of spending 40 hours a week in the office is foreign for most small business owners. We’re more likely to be traveling to business meetings and conferences, or out in the field with clients. And with the technology we have currently available, it’s easier than ever to manage our businesses, no [...]

June 25th, 2014

How to Define & Refine Your Elevator Pitch

First impressions really do matter. Think back to the last time you attended a networking mixer. Did you have a quick and smooth response to the question, “What do you do?” Or did you stutter and stumble over your words, finding it difficult to explain your business? If it was the latter, it’s time to [...]

June 24th, 2014

Nextiva Tuesday Tip: How to Stop Wasting Time With Meetings

Are you and your employees spending too much time in meetings? In-person meetings can be the best way to get everyone on the same page, brainstorm new ideas or inspire teamwork. But meetings can easily spiral out of control and start devouring your workday, preventing you and your team from actually accomplishing all the stuff [...]



 
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