October 28th, 2015

How to Network Effectively

When you think about networking, the heavy exchange of business cards might come to mind, but there’s so much more to it than that.  Being effective at networking is crucial to your business success. Regardless of what product or service you provide, you’ll need to sell yourself first. Building trust relationships with strangers is an […]

October 27th, 2015

The 10 Digits That Are Vital to Your Business

While email and chat have become increasingly popular, many customers still prefer to talk to a live person on the phone. In order to do so, they have to be able to reach your business. That’s where your all-important business phone number comes in. Cloud phone systems provide today’s businesses with unprecedented flexibility when it […]

October 26th, 2015

5 Keys to Understanding Millennial Customer Values

Millennials, the group of young people born 1980ish to 2000ish, are the largest generation in U.S. and world history. And they’re right on the cusp of having the largest spending power in the U.S., and in many other countries as well.  And the values that drive this important generation of customers are different in significant […]

October 23rd, 2015

5 Ways to Win the War Against Digital Distractions

Author: Carol Roth

In a 2009 National Public Radio interview, Dr. Clifford Nass, who was a noted Stanford educator, harshly referred to multitaskers as "suckers for distraction and suckers for the irrelevant." He was referring largely to students under the control of their digital devices, but it applies to the business world as well, because multitasking does not […]

October 21st, 2015

How to Use LinkedIn Groups to Reach Your Target Customer

LinkedIn touts itself as the most professional social networking site. It’s focused on letting you reconnect with old colleagues, leverage your existing network and it’s also a great way for business owners to reach your target customer. LinkedIn users tend to keep their profiles focused on their work experience and relevant skills. LinkedIn is not […]

October 19th, 2015

The Top 5 Ways to Keep Remote Employees Connected & Engaged

If you want to bring remote workers together and make them feel connected to your company, it is essential that you take advantage of the communications tools available today. Technology has changed the way the world works, and this is especially true for remote workers. While all of our operations is located at our headquarters […]

October 16th, 2015

The Top 3 Ways to Improve Your Company’s Culture

Attracting top talent to your business is now more competitive than ever. Gone are the days of focusing only on compensation as your company’s main differentiating factor. Today’s workforce wants more than just a nice paycheck, especially when it comes to Millennials. Now people want to work for a company that shows appreciation for its […]

October 15th, 2015

Developing a Style of Customer Service that Suits Today’s Customer Sensibilities

When it comes to communication, customers today and younger customers in particular are “disillusioned by anything canned and artificial,” as business and marketing expert Andrew Jensen puts it. A stilted, overly formal service style, even from the most caring providers, puts a ceiling on how intimate and inviting the interactions can be between employees and customers. […]

October 14th, 2015

How to Pursue Funding for Your Company

If you have a great idea for a business and your second thought is to look for financing, I want you to hold your horses for a moment and ask yourself, Why? You need to get three different answers before moving forward. If you think that funding is the best option rather than bootstrapping it with […]

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