September 29th, 2014

Mondays with Mike: What The ALS Ice Bucket Challenge Can Teach You About Marketing

Your mother, your brother, your best friend, and a loooong list of celebrities, and me too: everyone jumped on the ALS Ice Bucket Challenge, posting videos of themselves, donating money, and challenging their friends and family to do the same.  Those who participated got their fifteen minutes of fame, and those who wimped out were ridiculed [...]

September 26th, 2014

Ten Common And Dangerous Customer Service Mistakes

Here are ten common but hazardous customer service mistakes.   All fixable (which keeps me in business), but each tragic in its own little, or not so little, way. 1. Burning your customers (and therefore yourself) because something bad happened once, or even never.  Not taking checks, for instance, because one time someone bounced one. 2. [...]

September 25th, 2014

How to Handle the Bad Boys (and Girls) in Your Company

Do you have a Ray Rice or Adrian Peterson working at your business? These are the incredibly talented employees whose behavior is destructive to the culture of your company. They may be the top salesperson that never comes to work on time. It may be the most senior employee that is always bad mouthing the [...]


September 24th, 2014

5 Steps to Starting Your First Business

If you’ve been considering starting a business for some time, stop letting your fears and worries keep from making it a reality. Sure, it will require plenty of work and quite a lot of stress initially, but the payoff, both financially and spiritually, will be well worth the journey. Not sure where to begin? Here [...]

September 23rd, 2014

Nextiva Tuesday Tip: 4 Customer Service Lessons From the Health Insurance Industry

Do you ever have to call your health insurance plan to get information about benefits or contest a claim? If you’re like most of us, you put off these calls as long as possible because you know it’s going to be a nightmare. But surprisingly, there are some lessons—both positive and negative—you can learn from [...]

September 22nd, 2014

Mondays with Mike: The 4 Crazy Ways To Advertise With Mobile Technology

Consumers are absolutely besieged by images, messages, and impressions.  Every time we turn on our phones, computers, televisions, e-readers, or radios, we’re inundated by advertising and information.  Given the overload that we experience, it’s often the most outrageous messages that hit their mark.  If you’re looking to boost the number of impressions you make, one [...]


September 19th, 2014

Stop Thinking Of Customers In The Plural

It's time to stop thinking of the people who patronize your business as "customers." (Don't worry: I'm not going to ask you to start calling them "guests."  A big box store could start calling me a "guest" and it wouldn't change a thing. When you graft Disney language out of context it only makes you [...]

September 18th, 2014

Win More Customers with These Body Language Adjustments

Small business owners get out of practice. They spend so much time in their offices and online that they sometimes forget how to act when they come face to face with a prospect or customer. While many professionals spend time practicing what they will say in a meeting, few focus on what their body language [...]

September 17th, 2014

5 Tips To Building a Successful Team for Your Small Business

As a solopreneur, you can only do so much. But as your business grows, you’ll need to expand your staff. Finding and hiring the right people will help your company become more successful faster. Here we look at five tips that will not only help you find quality talent but also nurture them so they [...]



 
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