April 14th, 2014

Mondays with Mike: Secret Weapons – Contractors You Can’t Live Without

The traditional office, staffed with full-time employees with full-time benefits is a relic from Mad Men days.  Most of us have to move quickly and operate on razor-thin margins that make it impossible to afford a complement of workers waiting for something to do.  It’s become far more feasible and profitable to assemble a team [...]

April 11th, 2014

What Color Should Your Logo Be?

Small business owners fret over what their logo looks like. They want it to be clean, cool or fancy. What they should really focus on is how it makes a customer feel since logos play a large role in their purchasing decisions. Researchers at the University of Amsterdam found that children as young as two years [...]

April 10th, 2014

Are You Keeping Score?

Some business people want to prevent losing by not keeping score, by ignoring the results, or by constantly moving the targets. When my sons were introduced to baseball as small boys, the league prohibited officials from keeping score because they did not want the children to become too competitive at such an early age. League [...]


April 9th, 2014

20 Team Building Ideas for Your Company

The Nextiva team has discovered that some of our best brainstorming sessions and bonding moments happen outside of the office. It’s sometimes easier to toss around ideas and let your personality shine when you’re not restricted to the agenda and formality of an office meeting. Here are some ways to let your employees break out [...]

April 9th, 2014

Work Your Biz Wednesday: 4 Ways to Kickstart Your Marketing Efforts

Marketing your small business doesn't have to be difficult! Here are 4 ways to jump start your marketing plan and boost your revenue from the Small Biz Lady, Melinda Emerson.

April 8th, 2014

Nextiva Tuesday Tip: Is It Time to Invest in New Employees—or Is New Technology Enough?

Do you really need to hire new employees—or would new technology serve the same purpose? According to the fifth annual Brother Small Business Survey, a whopping 72 percent of small business owners believe new technology would provide a better return on their investments than hiring new employees (28 percent) this year. No wonder nearly half [...]


April 7th, 2014

Mondays with Mike: Productivity Killers – Apps You Should Prohibit in the Office

I don’t consider myself a dictator, but I do operate on the principle that no one cares about my company as much as I do.  I keep up on current research, and I’ve experimented with ways to boost my own productivity, and one thing is certain:  there are applications that have NO business in your [...]

April 4th, 2014

The Small Business Advantage to Snagging the Best Employees

Author: Carol Roth

One of my contacts worked for a young, growing company that paid top dollar for software engineers in preparation for the day that they would be needed to meet client demand.  When she expressed concern about the overspending, one partner told her that if she was in charge, the company would be defunct in a [...]

April 3rd, 2014

Where Small Businesses Are Stuck in 2014

During the course of their career, every small business owner gets stuck. The key is to know where and how to get unstuck. My annual survey of 5,000 small business owners identifies the problem areas. Here are a few excerpts: Treating their company like a job. The Survey: Over 40% of owners do whatever customers [...]



 
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