Every small business owner wants to be number one. This remains the same when it comes to being listed in organic search engine rankings. They not only want to be on the first page, but they want to be listed in the #1 position. Most search engine experts believe that being listed first is important. Studies from online ad network Chitika show that the top listing in Google's organic search results receives 33% of the traffic. Number 2 gets 18%. The top 5 spots get 75% of all the traffic. In fact, according to this study, 91% of Google’s traffic is on page one of the search results.
For every business, search rankings are all about relevant content and strong authority on a given subject area for targeted visitors. Here is how to come out on top when it comes to organic search results:
- Use lists. People and search engines love lists. For example, “7 Ways To…” should list relevant content that ties to the company’s brand and has many links to relevant sources. Sharing the “link love” to highly respected sites will give the company’s web site a boost.
- Interview industry experts. This will get their well searched name in a ranked result from the company’s site. As a result, this will make the site more findable.
- Make it easy to share. Include a share widget on each page of the website. It’s an ideal way to increase traffic and relevant links. Share content from the company’s website through all active social media platforms.
- Check web analytics. Through Google Analytics, find out how unique visitors find the company’s site and where they come from. Test new content and recheck.
- Ask for links. Email reputable industry sources and ask to exchange links. Focus on the company’s competition. This can easily be found by searching for link: http://theirwebsite.com within the search box.
- Write a guest post. Select sites that have relevant content and similar visitors to what the company needs. Alltop.com is an excellent resource to get started. Write an expert piece and link back to the company’s site.
- Tag the content. Use standard tags such a meta description, title, and header. Grant Simmons, Director of SEO & Social Product at The Search Agency also recommends adding “new and necessary tags, OG for Facebook, Twitter Cards, and schema.org microdata formats…”
How did your company get to the top?