You may have heard the phrase “unified communications services” buzzing around lately. While many businesses have been adding communication features to their existing services to increase productivity and efficiency for some time, it is now more important than ever to have a unified communications solution for business growth and success.
What is unified communications?
Unified communications (UC) is the integration of real-time, enterprise, communication services such as voice (including VoIP), mobility features, audio, web and video conferencing, instant messaging, presence information, data sharing, call controls, and speech recognition.
There are other services within unified communications, but at its core, UC integrates a wide variety of communication tools to optimize business processes and increase user productivity. In short, it increases user efficiency and mobility so less time is wasted due to miscommunication and more effort can be channeled towards initiatives that lead to business growth and success.
Unified Communications is not a single product, but a collection of services that provides a consistent unified user-interface and user experience across multiple devices and media types. As technology progresses, new services are being added to the unified communications portfolio and they all have a single goal—to increase the efficiency of your business communication.
As Unified communication services have moved to the cloud, the cost of these services has been significantly reduced, making them more accessible to businesses of all sizes. Additionally, the move to the cloud allows users to access information and stay connected to customers and colleagues from anywhere.
How can unified communications help your business succeed?
In today’s hyper connected world, your customers no longer accept a 9-to-5 business environment. In order to meet your customers’ needs and communication preferences, you need to be available to them via a variety of communication channels including social media, email, live chat, phone, etc. Lucky for today’s businesses, unified communications are now more widely available at an affordable price than ever before. Keep reading for common UC use cases that can revolutionize your business communication.
Common use cases include:
A cloud-based business phone system can connect multiple locations and remote users, increase mobility with a mobile app, and you can manage your entire phone system from a web-based user interface.
Instant message colleagues in multiple offices for a seamless communication experience.
Live chat with customers regarding sales opportunities and support-related concerns.
It may seem basic, but email is a main channel of communication for employees and customers, and can now be integrated with your other communication channels.
Web and video conferencing enables you to take your conference calls to the next level. Share your screen or see those you’re communicating with face-to-face while eliminating the high cost of business travel.
Data backup and collaboration ensures you never lose an important file again. Also, you’re able to access your files from anywhere and share them with team members for easy collaboration on projects.
Speech recognition features can translate your voicemail messages to text that can be delivered via email or SMS based on the user’s preferences.
These are just a few ways unified communications can improve your business communication both internally and externally. To learn more about unified communications and the impact it can make on your business, please visit www.nextiva.com.