Many would-be entrepreneurs think they’ve got to wait until they start a business to begin building a network of contacts and potential customers. Not so. 90 percent of all small business owners get business from referrals, so the sooner you start — both online and off — the sooner you can forge connections with people that will help you create a sustainable business. You also want to position yourself as a resource so that you can make connections that are meaningful. So don’t wait to start networking! Get started today.
Tip 1: Find Your Industry Peers Locally
Depending on how large a city you live in, there may be networking or support groups for businesses in your industry. If that’s the case, begin your networking efforts there immediately. Join professional organizations or simply attend a few meetings so you can get to know the big (and small) players in the space where you want to do business.
How this will help you: Networking in person helps you assess what types of businesses you’ll be competing against, as well as provide ideas for how you can better serve your target audience. You can look for strategic partnerships. If you plan to only offer Service A, you can find others who offer Services B, C, and D, and by working together, you can reach more customers. And finally, you can find a mentor who can provide you with guidance through your journey into entrepreneurship.
Tip 2: Start Getting Social Online
Social media provides you with the fabulous opportunity to brand yourself and your soon-to-be business. You can create profiles for yourself now and start sharing content that will make you known in your field, before you even have a website for your company. Start by following people that fit the mold for the types of customers you’ll want for your business, and you’ll have an instant audience when you do launch.
How this will help you: Once you start your business, you’ll need an audience for your content. Social media is the ticket to getting more readers for your blog posts — and thereby more customers on your site. And being known as a thought leader will also net you plenty of followers.
Tip 3: Attend Conferences
Another spot rife with networking opportunity is industry conferences or local business events and workshops. Wherever people in your industry — or for that matter, your ideal customers — gather, you want to be there too. Collect business cards. Run your idea by people. Just get your name out there.
How this will help you: Not only do conferences provide great learning opportunities, but you can observe your competition closely. You can also bounce your business idea off of other people to see if it’s even got viability. You may find you need to tweak your strategy before you launch — by getting feedback from others now, you save the time and money of not launching a bad idea.
Tip 4: Join LinkedIn Groups
An even more specific social networking strategy, especially useful if you’re relatively new to an industry or owning a business, is to participate in LinkedIn groups that cater to that niche. Just like with other types of networking, LinkedIn provides access to smart folks who can give you ideas for your business, as well as let you get feedback from them before you start yours.
How this will help you: There’s plenty to learn from others, if you’re open to it. Read the articles and discussions, jump in where appropriate, and take plenty of notes. You’ll need them for your business.
Networking opportunities are abound, if you know where to look. It’s better to start your relationship-building now while you’ve got the time, because once you launch that business, you’re going to be really busy!