Author Archives: Rieva Lesonsky

About Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Nextiva Tuesday Tip: Who Are the Online Influencers, and How Can You Reach Them?

Is your business taking advantage of online influencers to build your reputation, build relationships and make sales? Online influencers—or people whose opinions are shared online and disproportionately influence others—come in several varieties, including: Bloggers with lots of followers among your target market (check out Klout or Alltop to help you identify these), Journalists who report [...]


Nextiva Tuesday Tip: How to Use Incentives for Your Customer Service Employees

Salespeople typically get incentivized to motivate better performance, but do you offer incentives to your customer service employees, too? After all, they have the arguably harder job of keeping customers happy after the sale. Creating a customer service employee incentive program can not only improve your customer service, but also boost profits and help retain [...]


Nextiva Tuesday Tip: Creating an Ergonomic Workspace for Your Employees

In today’s business environment, employees work long hours, typically hunched over computer keyboards or, in a customer service environment, on the phone. Did you ever stop to think about whether your employees’ workspace is ergonomically sound? I didn’t either until years ago when one of my employees began suffering from repetitive-stress injuries and eventually had [...]


Nextiva Tuesday Tip: 5 Tips to Get a Grip on Social Media

As an avid user of social media for business, I know how crucial social media is to marketing for today’s small businesses. Unfortunately, I also know how much of a time-suck it can be. How do you strike the right balance between spending half your day on social media and abandoning it for days on [...]


Nextiva Tuesday Tip: How to Manage Your Team and Still Get Your Own Work Done

One of the biggest challenges for any small business owner—or, for that matter, for any small business owner’s key managers—is how to manage people while still getting their own day-to-day work done. If you, like me, feel it’s important to be responsive to your team and value an open-door policy, you can often find yourself [...]


Nextiva Tuesday Tip: 5 Tips to Motivate Your Part-Time Employees

If you’re like many small business owners, you have more part-time employees now than you did in the past. As employers seek flexibility in hiring and the ability to staff up or down as needed, part-time workers can often be the most cost-effective option. But financial cost-effectiveness can come at a different cost. It’s often [...]


Nextiva Tuesday Tip: What Happens When Employees and Customers Clash?

Remember the classic scene in Fast Times at Ridgemont High where Brad (actor Judge Reinhold), working at a fast-food joint, loses his temper at a rude customer, gets yelled at by his boss in front of the customer and gets fired? The customer may have been satisfied (temporarily), but the fast-food restaurant lost a good [...]


Nextiva Tuesday Tip: How to Get Control of Your Email

Is your email out of control? Are you constantly checking it on three different devices and feel like you never get out from under the avalanche? If your emails seem to be multiplying like rabbits, don’t despair—there are ways to get a grip and get back control of your life. Not all of the following [...]


Nextiva Tuesday Tip: 5 Customer Service Trends You Need to Know About

In the pioneer days, customer service at the local general store meant a friendly greeting and wrapping a purchase in brown paper tied with string. Today, customers’ expectations have become far more sophisticated—and so has customer service. Here are some of the top customer service trends today, as identified by Forrester Research, and what they [...]



 
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