Author Archives: Rieva Lesonsky

About Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Nextiva Tuesday Tip: Creating How-To Content for Customer Service (and More)

Is how-to content part of your small business’s content marketing strategy? If you aren’t creating content that shows customers how to do something, you’re missing out on a big opportunity to provide customer service in a format that customers increasingly want. Suppose you own a company that sells kits to remove the “haze” that develops […]

Nextiva Tuesday Tip: Are You Ignoring Your Returning Customers?

Have you ever had this experience: You see an ad or offer for some amazing deal for a company of which you’re a longtime customer—something big, like “50% off a year’s membership.” Wow, you want to take advantage of that! But you can’t because there’s only one catch: The offer is for new customers only. […]

Nextiva Tuesday Tip: How to Learn From Your Company’s Customer Service Mistakes

What happens at your small business when somebody makes a customer service mistake? Do you reprimand the employee and then forget about it? Big mistake. Everyone on your team, not only customer service employees, can learn valuable lessons from customer service goofs. To gain value from errors, just as with everything else in your business, […]

Nextiva Tuesday Tip: 5 Customer Service Resolutions for 2015

Increasingly, customer service is the standard by which companies are measured, and the service you provide can make or break your small business. To achieve better customer service and more sales in 2015, here are five customer service resolutions for your small business. I will listen to my customers. You can read everything written about […]

Nextiva Tuesday Tip: 5 Ways to Make Your Employees More Productive

The holidays are the season of giving, so since we’re just days away from the New Year, why not think about ways to give your employees a more comfortable workplace in 2015? This might sound frivolous, but in reality a comfortable work environment has been shown to make employees more creative, productive and happier with […]

Nextiva Tuesday Tip: 3 Simple Ways to Connect With Customers Online

If you sell a product or service that requires some time and persuasion to sell—like custom furniture, personal training or landscaping services—getting customers to buy isn’t as easy as getting customers to your website and having them click on the “shop now” link. However, smart use of Internet marketing can get customers to interact with […]

Nextiva Tuesday Tip: Recovering From a Customer Service Slip

How your small business recovers from a customer service slipup is one of the most important aspects of good customer service. Why? Because one bad customer service experience runs the risk of running your good reputation—even with loyal customers. Let me share an example. This holiday shopping season, I seem to be encountering an unusually […]

Nextiva Tuesday Tip: Do Social Media and Customer Service Mix?

A few years back there was a flurry of interest in using social media as a customer service tool. Reports in the media of big companies ignoring customer complaints on Facebook and Twitter—then facing backlash—led businesses to worry so much about their online reputations that some companies started moving their customer service to social media.  […]

Nextiva Tuesday Tip: Why the Holidays are a Great Time to Call Your Customers

When you think about the holiday season, you probably think about family, fun and feasting. But did you ever stop to think that the holidays are also a great time to reach out and call your small business customers? There are several reasons why now is an ideal time to contact customers by phone. The […]

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