Author Archives: Rieva Lesonsky

About Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Nextiva Tuesday Tip: Does Your Customer Service Reflect Your Brand?

Have you ever stopped to think about how well your company’s customer service reflects your brand? As workers on the front lines of your business, customer service employees are often the first contact customers have with your company, making their role as “brand ambassadors” crucial. How do customer service employees convey your brand? Consider the [...]


Nextiva Tuesday Tip: How to Motivate Holiday Workers

Is your small business hiring customer service, call center or retail sales employees to help you handle the upcoming holiday rush? Motivating workers who are with your company for only a short time can be challenging, especially during such a busy and stressful time of year. Here are some tips to keep your holiday employees [...]


Nextiva Tuesday Tip: 6 Steps to Measuring Your Customer Service Effectiveness

How good is your small business’s customer service? You’ll never know unless you measure it. As with every other aspect of your business, tracking customer service metrics and assessing areas you can improve on will help your business grow. Set standards for customer service. Some of these standards will be easily measurable. For instance, you [...]


Nextiva Tuesday Tip: 5 Ways to Get More Done in Less Time

As a veteran of more late nights than I can count, I’d give anything if there were just a few more hours in each day to get work done. But short of adding time to the clock, there are some ways small business owners can accomplish more in less time. Here are five ideas to [...]


Nextiva Tuesday Tip: 4 Customer Service Lessons From the Health Insurance Industry

Do you ever have to call your health insurance plan to get information about benefits or contest a claim? If you’re like most of us, you put off these calls as long as possible because you know it’s going to be a nightmare. But surprisingly, there are some lessons—both positive and negative—you can learn from [...]


Nextiva Tuesday Tip: Who Are the Online Influencers, and How Can You Reach Them?

Is your business taking advantage of online influencers to build your reputation, build relationships and make sales? Online influencers—or people whose opinions are shared online and disproportionately influence others—come in several varieties, including: Bloggers with lots of followers among your target market (check out Klout or Alltop to help you identify these), Journalists who report [...]


Nextiva Tuesday Tip: How to Use Incentives for Your Customer Service Employees

Salespeople typically get incentivized to motivate better performance, but do you offer incentives to your customer service employees, too? After all, they have the arguably harder job of keeping customers happy after the sale. Creating a customer service employee incentive program can not only improve your customer service, but also boost profits and help retain [...]


Nextiva Tuesday Tip: Creating an Ergonomic Workspace for Your Employees

In today’s business environment, employees work long hours, typically hunched over computer keyboards or, in a customer service environment, on the phone. Did you ever stop to think about whether your employees’ workspace is ergonomically sound? I didn’t either until years ago when one of my employees began suffering from repetitive-stress injuries and eventually had [...]


Nextiva Tuesday Tip: 5 Tips to Get a Grip on Social Media

As an avid user of social media for business, I know how crucial social media is to marketing for today’s small businesses. Unfortunately, I also know how much of a time-suck it can be. How do you strike the right balance between spending half your day on social media and abandoning it for days on [...]



 
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