Author Archives: Melinda Emerson


How to Plan Your Holiday Vacation While Keeping Your Business Running

The holiday season is upon us, and with that comes vacation time for many entrepreneurs. If you’re on the fence about shutting down your business while you go over the river and through the woods because you’re worried you’ll miss out on sales or opportunities, keep reading. You absolutely can take a vacation while keeping […]


The Power of the Press Release

As a small business owner, you need as many tools in your marketing arsenal as possible. Press releases are an excellent resource for helping you reach more people online as well as attract the attention of journalists and bloggers. But you don’t need to hire a public relations professional to start leveraging press releases. Here’s […]


Developing a Quality Employee Review Process

It’s in your own best interest to nurture your staff and make sure they’re productive and thriving at your company. After all, turnover costs you money, in searching for a new hire and training him, so you’re better off making sure the staff you have is optimized. One way to do that is to set […]


8 Useful Websites to Help You Find, Hire, and Train Your Next Employee

If you’ve never hired an employee — or if you find the task tedious — never fear! There are websites and tools designed to make the work so much easier. Here are my picks for the best websites out there for everything related to hiring. Not only will you save time and money on the […]


How to Establish and Sustain Your Competitive Advantage

No matter what industry you’re in, I’m willing to bet it’s pretty competitive. You constantly have to be on your toes and know what the other players in your field are doing. However, it helps if you have a strong competitive advantage. This is that je ne sais quoi that makes your brand unique and […]


5 Out-of-the Box Digital Marketing Ideas

When it comes to marketing your small business, you don’t want to have the same marketing campaign as your competitor, but sometimes you simply can’t find the creative juice to develop an inspiring idea. Here, we’ve got five ideas to jumpstart your thinking and get you moving toward increased sales and floods of new customers. […]


How to Get Paid 7 Days Sooner in Your Small Business

One of the biggest pet peeves of small business owners is late-paying clients. We’re not running corporations, so cash flow can make or break our businesses! And when a client doesn’t pay on time, we can’t pay our own vendors. It’s a sticky situation, but with a little strategy to light a fire under your […]


7 Keys to Digital Marketing Success

If you’re new to running a business online, you might feel like you’re looking up from the bottom of a very tall mountain. There’s so much to learn, and so much competition. Sure, it can be daunting, but you’ll learn the best strategies for your business over time. But for now, here are seven strategies […]


5 Things to do to Prep Your E-Commerce Site for the Holidays

It’s crazy how the end of the year seems to speed up, isn’t it? One minute we’re enjoying fireworks on the Fourth of July, and the next…it’s Christmas. For most people, this just means it’s time to start thinking about buying presents, but if you run an e-commerce store, it means a lot more planning. […]



 
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