Author Archives: Melinda Emerson


6 Ways to Fix What’s Broken in Your Business

When you’ve been in business a while, it’s sometimes easier to bury your head in the sand than to deal with the issues at hand. You’re not doing your business any favors, however.  Look at these 6 scenarios, see what you can relate to, and take action to make positive changes for your company.  These […]


Starting Small: Why It Might Be Your Best Bet for Business Success

While you may have a large-scale idea for a new business, sometimes it’s better to take just a small segment of your plan and focus on starting your business on a small level. If this is your first business, you may want to target an endeavor that will help you build skills without wiping out […]


Creating a Spinoff Product Business From Your Service Business

Service providers deal in the commodity of knowledge. Your lawyer knows the intricacies of small business law. Your marketing consultant is well-versed in content marketing and social media. Your accountant knows how to minimize the hurt come tax time. All of them get paid for a transfer and application of their knowledge. But sometimes there’s […]


5 Tips to Keep Working While Traveling from Stressing You Out

I travel a lot, both for business and pleasure. Most of the time, I’m also working while on the plane, in the hotel room, and shuttling from place to place. It can be a lot to manage, trying to focus on the client meeting or conference I’m headed to a speaking engagement, while still taking […]


Finding the Right Price Point for Your Product

Once you start a business, how do you know how much to charge? If your product is priced too high, it won’t sell. If it’s priced too low, you’ll be swamped with orders, and have such a small profit margin, it wont even be worth the effort. Finding the balance is the trick. What Goes […]


The Lowdown on Small Business Bank Loans

Starting a small business is a costly endeavor. It’s rare that a business owner has so much cash saved that she doesn’t need any capital once the business really start rolling. One way to secure funding is through a small business bank loan. While bank loans are not easy to obtain, once you’ve been in […]


The 4 Ps of Marketing (and How to Incorporate Them in Your Marketing Plan)

When many business owners think of marketing, the things that often come to mind are techniques like writing advertising copy or crafting messages for social media. While those tactics do eventually become part of the plan, they are not the sole components of marketing your services. The first step to successfully developing your businesses’ marketing […]


4 Must-Have Keyword Research Tools for Your Business

Keywords are instrumental in helping people find your website. Every time someone searches for a keyword that relates to your brand, you want them to find your site, nestled toward the top of search results. If that’s not the case, you need to invest serious time in researching the right keywords and adding them to […]


Using Case Studies to Grow Your Business

One of the ways to build credibility for your business is to share information about your company’s products and services from satisfied customers. Your ability to get a foot in the door with prospective customers depends in part upon how well you tell your company’s story. If you are a service business, you can’t talk about a tangible product. […]



 
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