Author Archives: Melinda Emerson


Finding the Right Price Point for Your Product

Once you start a business, how do you know how much to charge? If your product is priced too high, it won’t sell. If it’s priced too low, you’ll be swamped with orders, and have such a small profit margin, it wont even be worth the effort. Finding the balance is the trick. What Goes […]


The Lowdown on Small Business Bank Loans

Starting a small business is a costly endeavor. It’s rare that a business owner has so much cash saved that she doesn’t need any capital once the business really start rolling. One way to secure funding is through a small business bank loan. While bank loans are not easy to obtain, once you’ve been in […]


The 4 Ps of Marketing (and How to Incorporate Them in Your Marketing Plan)

When many business owners think of marketing, the things that often come to mind are techniques like writing advertising copy or crafting messages for social media. While those tactics do eventually become part of the plan, they are not the sole components of marketing your services. The first step to successfully developing your businesses’ marketing […]


4 Must-Have Keyword Research Tools for Your Business

Keywords are instrumental in helping people find your website. Every time someone searches for a keyword that relates to your brand, you want them to find your site, nestled toward the top of search results. If that’s not the case, you need to invest serious time in researching the right keywords and adding them to […]


Using Case Studies to Grow Your Business

One of the ways to build credibility for your business is to share information about your company’s products and services from satisfied customers. Your ability to get a foot in the door with prospective customers depends in part upon how well you tell your company’s story. If you are a service business, you can’t talk about a tangible product. […]


How to Under Promise and Over Deliver to Your Customers

How well you connect with your customers through your products, services, and support will determine whether they come back to you to buy again and again. But even if you sell the most amazing products ever, there’s still room to improve your customer service. One strategy is to underpromise and overdeliver. What do I mean by […]


7 Things Small Businesses Do To Lose Online Customers

Running a small business isn’t easy. Finding and keeping customers is even more difficult. If you don’t make it really simple to buy from you online, shoppers will go elsewhere for their next purchase. There are specific bad behaviors to avoid with the shopping experience on your website. Here are seven things small businesses do to lose […]


5 Tips for Picking the Right Business Partner

Having the perfect business partner can help you take your business to another level even faster than you could take it on your own. Not only will you have someone to bounce ideas off of, but you can also have someone whose skill sets complement your own, making you a well-rounded team. But just like any […]


The Difference Between Being an Entrepreneur and a Franchisee

If you’re planning to become your own boss, one option you might want to consider is becoming a franchisee. In a franchise everything’s already laid out for you in terms of the products you’ll sell and the marketing plan. Many people prefer becoming a franchisee over starting a business from scratch. Still, there are several […]



 
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