Author Archives: Melinda Emerson


4 Must-Have Keyword Research Tools for Your Business

Keywords are instrumental in helping people find your website. Every time someone searches for a keyword that relates to your brand, you want them to find your site, nestled toward the top of search results. If that’s not the case, you need to invest serious time in researching the right keywords and adding them to […]


Using Case Studies to Grow Your Business

One of the ways to build credibility for your business is to share information about your company’s products and services from satisfied customers. Your ability to get a foot in the door with prospective customers depends in part upon how well you tell your company’s story. If you are a service business, you can’t talk about a tangible product. […]


How to Under Promise and Over Deliver to Your Customers

How well you connect with your customers through your products, services, and support will determine whether they come back to you to buy again and again. But even if you sell the most amazing products ever, there’s still room to improve your customer service. One strategy is to underpromise and overdeliver. What do I mean by […]


7 Things Small Businesses Do To Lose Online Customers

Running a small business isn’t easy. Finding and keeping customers is even more difficult. If you don’t make it really simple to buy from you online, shoppers will go elsewhere for their next purchase. There are specific bad behaviors to avoid with the shopping experience on your website. Here are seven things small businesses do to lose […]


5 Tips for Picking the Right Business Partner

Having the perfect business partner can help you take your business to another level even faster than you could take it on your own. Not only will you have someone to bounce ideas off of, but you can also have someone whose skill sets complement your own, making you a well-rounded team. But just like any […]


The Difference Between Being an Entrepreneur and a Franchisee

If you’re planning to become your own boss, one option you might want to consider is becoming a franchisee. In a franchise everything’s already laid out for you in terms of the products you’ll sell and the marketing plan. Many people prefer becoming a franchisee over starting a business from scratch. Still, there are several […]


3 Keys to Writing a Powerful Mission Statement

Establishing your identity as a small business is a challenge. At first, you may be tempted to chase every dollar you think you can get in the attempt to bring in revenue, but the fact is that if you try to appeal to everyone, you will end up appealing to no one. It is important […]


Why You Can Never Stop Learning in Your Small Business

Continuous learning is critical for entrepreneurs. As much as you may or may not have enjoyed school back in the day, the fact of the matter is that entrepreneurs cannot afford to stop learning. Staying sharp and on top of what’s happening in your industry is critical to long term sustainability.  You also need to […]


6 Ways to Renew and Revitalize Your Business Relationships

People do business with people they like, know and trust. So it’s really all about the relationship that determines whether or not you get the opportunity to even pitch for the business.  But when is that last time you evaluated your relationships. Joleen Jaworkski, President of Business Clubs America (BCA) of Philadelphia, inspired me to […]



 
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