Author Archives: Melinda Emerson

6 Ways to Strengthen Your Connection with Your Customers

Your first sale may feel like a huge validation of your vision, and your first passel of sales may leave you feeling confident. As much as you treasure sales though, it’s your customers that make your business run smoothly. While many of your customers will only buy from you once, other customers will give you […]

How to Implement Goal Setting in Your Small Business

I know what you’re thinking: I am tired of not moving things forward enough in my business. I’m here to tell you that the reason why this is happening is because you are not measuring yourself against business goals. Are you one of these people who says, “Why set goals if you never end up […]

How to Retain Talented Employees In Your Small Business

In your business, your team is everything. Even if you follow the guidelines from my blog on how to hire your first employee on the best practices for hiring and interviewing candidates, some bad seeds will still find ways to slip through the cracks. It’s not just poor workers who will affect how your team […]

Adopting the Cloud While Mitigating Risk in Your Small Business

Once you decide to move some or all of your operations to the cloud, you may have concerns about risk and security. There are many benefits to adopting the cloud for your small business. The cloud provides instant access to data anytime, anywhere there is an internet connection. Cloud computing also offers scalable storage for files, […]

6 Ways to Fix What’s Broken in Your Business

When you’ve been in business a while, it’s sometimes easier to bury your head in the sand than to deal with the issues at hand. You’re not doing your business any favors, however.  Look at these 6 scenarios, see what you can relate to, and take action to make positive changes for your company.  These […]

Starting Small: Why It Might Be Your Best Bet for Business Success

While you may have a large-scale idea for a new business, sometimes it’s better to take just a small segment of your plan and focus on starting your business on a small level. If this is your first business, you may want to target an endeavor that will help you build skills without wiping out […]

Creating a Spinoff Product Business From Your Service Business

Service providers deal in the commodity of knowledge. Your lawyer knows the intricacies of small business law. Your marketing consultant is well-versed in content marketing and social media. Your accountant knows how to minimize the hurt come tax time. All of them get paid for a transfer and application of their knowledge. But sometimes there’s […]

5 Tips to Keep Working While Traveling from Stressing You Out

I travel a lot, both for business and pleasure. Most of the time, I’m also working while on the plane, in the hotel room, and shuttling from place to place. It can be a lot to manage, trying to focus on the client meeting or conference I’m headed to a speaking engagement, while still taking […]

Finding the Right Price Point for Your Product

Once you start a business, how do you know how much to charge? If your product is priced too high, it won’t sell. If it’s priced too low, you’ll be swamped with orders, and have such a small profit margin, it wont even be worth the effort. Finding the balance is the trick. What Goes […]

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