Author Archives: Melinda Emerson


How to Establish and Sustain Your Competitive Advantage

No matter what industry you’re in, I’m willing to bet it’s pretty competitive. You constantly have to be on your toes and know what the other players in your field are doing. However, it helps if you have a strong competitive advantage. This is that je ne sais quoi that makes your brand unique and [...]


5 Out-of-the Box Digital Marketing Ideas

When it comes to marketing your small business, you don’t want to have the same marketing campaign as your competitor, but sometimes you simply can’t find the creative juice to develop an inspiring idea. Here, we’ve got five ideas to jumpstart your thinking and get you moving toward increased sales and floods of new customers. [...]


How to Get Paid 7 Days Sooner in Your Small Business

One of the biggest pet peeves of small business owners is late-paying clients. We’re not running corporations, so cash flow can make or break our businesses! And when a client doesn’t pay on time, we can’t pay our own vendors. It’s a sticky situation, but with a little strategy to light a fire under your [...]


7 Keys to Digital Marketing Success

If you’re new to running a business online, you might feel like you’re looking up from the bottom of a very tall mountain. There’s so much to learn, and so much competition. Sure, it can be daunting, but you’ll learn the best strategies for your business over time. But for now, here are seven strategies [...]


5 Things to do to Prep Your E-Commerce Site for the Holidays

It’s crazy how the end of the year seems to speed up, isn’t it? One minute we’re enjoying fireworks on the Fourth of July, and the next…it’s Christmas. For most people, this just means it’s time to start thinking about buying presents, but if you run an e-commerce store, it means a lot more planning. [...]


5 Steps to Starting Your First Business

If you’ve been considering starting a business for some time, stop letting your fears and worries keep from making it a reality. Sure, it will require plenty of work and quite a lot of stress initially, but the payoff, both financially and spiritually, will be well worth the journey. Not sure where to begin? Here [...]


5 Tips To Building a Successful Team for Your Small Business

As a solopreneur, you can only do so much. But as your business grows, you’ll need to expand your staff. Finding and hiring the right people will help your company become more successful faster. Here we look at five tips that will not only help you find quality talent but also nurture them so they [...]


How to Develop an Email Lead Nurturing Program

One of the biggest obstacles I’ve seen for small business owners is closing the sale. Now, I understand that we’re not all born salespeople, but even if you despise sales, you can’t get away from them if you run your own business. It’s just a matter of sorting through the leads you take in and [...]


Are You Getting Everything You Should Be Out of Google Apps?

If you’re like many small businesses, you might be using Gmail for your company email addresses. Or maybe you rely on Google Calendar to alert you about meetings and events from any mobile device. But those are just the tip of the iceberg for Google Apps. There are tons more features that help you collaborate [...]



 
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