Author Archives: Melinda Emerson


Developing Your Marketing Plan

Marketing is one of the most critical components of your business’ success. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in continuing the line of work. In order to make sure your product is exposed to your target customers, you need to develop a […]


How to Hire an Accountant

Tax time is fast approaching, and hopefully you have your financial records in order, but in case you don’t here’s some advice on how to hire an accountant. While there are many aspects of your business that you can handle on your own, accounting is one worth turning over to a professional. Accounting goes far […]


How to Make Your Business Appealing to Angel Investors and Venture Capitalists

Small businesses and investors can go together like ice cream and apple pie. It is definitely a vote of confidence when someone provides funding that can take your business to the next level, yet there are trade-offs that come with accepting investor funding. If your idea is so big that you know the only way […]


Lease vs. Buy: Which is Right for Your Small Business?

Congratulations! You’ve secured an office space and are ready to begin setting up shop in your new small business location. But before you can start welcoming clients and customers through the door, you need to fill your office with furniture and equipment. This component of business ownership can be an expensive part of the process. […]


How to Choose a Bank for Your Small Business

One of the first things you need to do on your path to becoming your own boss is to open a business checking account. Now, you might think it’s best to keep your business account with the same bank where you have your personal accounts, but it’s better not to. Should your business fail and […]


4 Tips to Achieve Your Personal Finance Goals Before Starting a Business

Before you can commit to funding your new business, you need to take care of your own personal financial goals. You need to move into starting a business with a strong financial record, as well as money in the bank. This makes it easy for you to qualify for a small business loan, if you […]


How to Hire an Attorney for Your Small Business

Every business needs the services of an attorney. Having access to one can help you navigate complex areas like patents, trademarks, copyrights, and contracts. They can also help you choose the best business structure for your company and create employment contracts and nondisclosure agreements, if you need them. Some attorneys specialize in helping small businesses and […]


Marketing 101: 5 Key Marketing Terms to Know

When you start a business, it is extremely important to have a marketing plan. A marketing plan is essential in helping you develop an understanding of what actions you can take to bring success. When people look at statistics about small businesses and see that only about half of all small businesses make it to […]


5 Strategies to Bootstrapping Your Business

As you prepare to become your own boss, you need to get your finances in order. You’ll need enough money to cover 6-12 months of business and personal finances before you even launch your business. That being said, you have a few options to consider in terms of where that money comes from. 1. Savings […]



 
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