Author Archives: Melinda Emerson


How to Choose a Bank for Your Small Business

One of the first things you need to do on your path to becoming your own boss is to open a business checking account. Now, you might think it’s best to keep your business account with the same bank where you have your personal accounts, but it’s better not to. Should your business fail and […]


4 Tips to Achieve Your Personal Finance Goals Before Starting a Business

Before you can commit to funding your new business, you need to take care of your own personal financial goals. You need to move into starting a business with a strong financial record, as well as money in the bank. This makes it easy for you to qualify for a small business loan, if you […]


How to Hire an Attorney for Your Small Business

Every business needs the services of an attorney. Having access to one can help you navigate complex areas like patents, trademarks, copyrights, and contracts. They can also help you choose the best business structure for your company and create employment contracts and nondisclosure agreements, if you need them. Some attorneys specialize in helping small businesses and […]


Marketing 101: 5 Key Marketing Terms to Know

When you start a business, it is extremely important to have a marketing plan. A marketing plan is essential in helping you develop an understanding of what actions you can take to bring success. When people look at statistics about small businesses and see that only about half of all small businesses make it to […]


5 Strategies to Bootstrapping Your Business

As you prepare to become your own boss, you need to get your finances in order. You’ll need enough money to cover 6-12 months of business and personal finances before you even launch your business. That being said, you have a few options to consider in terms of where that money comes from. 1. Savings […]


Is Your Passion Enough to Start a Business?

Passion is an overused term in business. You keep hearing “do what you love,” but you need to be thinking about whether your passion is truly sufficient enough to start a successful business. To create a business you must provide a product or service people are willing to pay for. Maybe you love knitting baby […]


How to Kickstart Your Marketing Efforts in 2015

Marketing is the engine that feeds your small business.  As we jump into the new year, it’s time to kickstart your marketing and public relations activities. You want to divide your activities by those that engage prospect customers and those that keep your existing customer.  Here are five ways to kickstart your marketing machine in […]


5 Must-Know Mobile Marketing Tips

The mobile market keeps growing and flourishing, and the best of it may still be ahead of us. As more people rely on their smartphones throughout the day, these devices become veritable marketing tools. Just as with any emerging technology, using mobile early in the game can be a major benefit to marketing to your […]


How to Choose a Structure for Your Small Business

When starting a business, a lot of newbie entrepreneurs overlook what is one of the most key components to their business:  selecting an appropriate business structure. By default, your business will operate as a sole proprietorship, but you won’t get any legal protection should your business be sued. You need to consider forming an LLC […]



 
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