Author Archives: Melinda Emerson


3 Keys to Writing a Powerful Mission Statement

Establishing your identity as a small business is a challenge. At first, you may be tempted to chase every dollar you think you can get in the attempt to bring in revenue, but the fact is that if you try to appeal to everyone, you will end up appealing to no one. It is important […]


Why You Can Never Stop Learning in Your Small Business

Continuous learning is critical for entrepreneurs. As much as you may or may not have enjoyed school back in the day, the fact of the matter is that entrepreneurs cannot afford to stop learning. Staying sharp and on top of what’s happening in your industry is critical to long term sustainability.  You also need to […]


6 Ways to Renew and Revitalize Your Business Relationships

People do business with people they like, know and trust. So it’s really all about the relationship that determines whether or not you get the opportunity to even pitch for the business.  But when is that last time you evaluated your relationships. Joleen Jaworkski, President of Business Clubs America (BCA) of Philadelphia, inspired me to […]


5 Steps to Building a Successful Crowdfunding Campaign

It seems like nearly every day, there’s a new crowdfunding campaign or request for support that comes up. There’s a good reason for this, and that is: crowdfunding has become an exciting way for small businesses to build capital to launch a new business venture. If you’re not familiar with crowdfunding, it is the practice of […]


Should I Borrow Money from Friends or Family for My Business?

Getting your business started requires money, and while there are many sources for finding this funding, one often overlooked source is friends and family. On the one hand, a friend or family member may be able to offer you an interest-free loan that you wouldn’t qualify for at the bank, but on the other hand, […]


How to Organize Your Business to Hire Your First Employee

From your very first hire, you want to make sure you are attracting the kind of employees who will be an asset to your company. You want that first employee to be a hard-working, conscientious individual that you won’t break the bank to hire. But it goes deeper than that. Hiring your first employee requires […]


7 Lies About Starting a Business You Shouldn’t Believe

When it comes to becoming your own boss, there are often some misconceptions floating around. Let’s banish a few of the ones that you might be told so that you’ve got the right picture of what to expect as you launch your own business. Lie #1: You Don’t Need to Be an Expert in Your […]


Developing Your Marketing Plan

Marketing is one of the most critical components of your business’ success. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in continuing the line of work. In order to make sure your product is exposed to your target customers, you need to develop a […]


How to Hire an Accountant

Tax time is fast approaching, and hopefully you have your financial records in order, but in case you don’t here’s some advice on how to hire an accountant. While there are many aspects of your business that you can handle on your own, accounting is one worth turning over to a professional. Accounting goes far […]



 
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