Author Archives: Melinda Emerson


5 Tax To-Dos to Wrap Up Before Year’s End

This time of year zooms by, and before you know it, it will be January. Waiting until then to get your business tax affairs in order can put you in a time crunch at the start of the year, so get started now to ensure you’re ready for 2015. Here are five things you can [...]


Four Skills to Network More Powerfully

Not all of us are born networkers, so we have to work at improving the skill and it is a vital one. Fortunately, networking is a fundamental skill that you can develop with a little effort. You never know where your next referral will come from, so it behooves you to wear your networking hat [...]


5 Funding Options for Small Businesses

When it comes to financing your small business, you need options that will help you grow your business. Sometimes you can’t do that when you bootstrap on your own. Whether you’re launching a business or ready to take an established business to the next level, you have options. Browse the following five funding options and [...]


How to Plan Your Holiday Vacation While Keeping Your Business Running

The holiday season is upon us, and with that comes vacation time for many entrepreneurs. If you’re on the fence about shutting down your business while you go over the river and through the woods because you’re worried you’ll miss out on sales or opportunities, keep reading. You absolutely can take a vacation while keeping [...]


The Power of the Press Release

As a small business owner, you need as many tools in your marketing arsenal as possible. Press releases are an excellent resource for helping you reach more people online as well as attract the attention of journalists and bloggers. But you don’t need to hire a public relations professional to start leveraging press releases. Here’s [...]


Developing a Quality Employee Review Process

It’s in your own best interest to nurture your staff and make sure they’re productive and thriving at your company. After all, turnover costs you money, in searching for a new hire and training him, so you’re better off making sure the staff you have is optimized. One way to do that is to set [...]


8 Useful Websites to Help You Find, Hire, and Train Your Next Employee

If you’ve never hired an employee — or if you find the task tedious — never fear! There are websites and tools designed to make the work so much easier. Here are my picks for the best websites out there for everything related to hiring. Not only will you save time and money on the [...]


How to Establish and Sustain Your Competitive Advantage

No matter what industry you’re in, I’m willing to bet it’s pretty competitive. You constantly have to be on your toes and know what the other players in your field are doing. However, it helps if you have a strong competitive advantage. This is that je ne sais quoi that makes your brand unique and [...]


5 Out-of-the Box Digital Marketing Ideas

When it comes to marketing your small business, you don’t want to have the same marketing campaign as your competitor, but sometimes you simply can’t find the creative juice to develop an inspiring idea. Here, we’ve got five ideas to jumpstart your thinking and get you moving toward increased sales and floods of new customers. [...]



 
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