Author Archives: Melinda Emerson


5 Strategies to Bootstrapping Your Business

As you prepare to become your own boss, you need to get your finances in order. You’ll need enough money to cover 6-12 months of business and personal finances before you even launch your business. That being said, you have a few options to consider in terms of where that money comes from. 1. Savings […]


Is Your Passion Enough to Start a Business?

Passion is an overused term in business. You keep hearing “do what you love,” but you need to be thinking about whether your passion is truly sufficient enough to start a successful business. To create a business you must provide a product or service people are willing to pay for. Maybe you love knitting baby […]


How to Kickstart Your Marketing Efforts in 2015

Marketing is the engine that feeds your small business.  As we jump into the new year, it’s time to kickstart your marketing and public relations activities. You want to divide your activities by those that engage prospect customers and those that keep your existing customer.  Here are five ways to kickstart your marketing machine in […]


5 Must-Know Mobile Marketing Tips

The mobile market keeps growing and flourishing, and the best of it may still be ahead of us. As more people rely on their smartphones throughout the day, these devices become veritable marketing tools. Just as with any emerging technology, using mobile early in the game can be a major benefit to marketing to your […]


How to Choose a Structure for Your Small Business

When starting a business, a lot of newbie entrepreneurs overlook what is one of the most key components to their business:  selecting an appropriate business structure. By default, your business will operate as a sole proprietorship, but you won’t get any legal protection should your business be sued. You need to consider forming an LLC […]


How to Have Smarter Social Media Management

You’d love to spend dozens of hours per week curating lovingly crafted social media posts about your industry, but as a small business owner, you don't have the revenue — or the time — to justify that level of focus on your social media activity. We all know how crucial it is to have a […]


5 Tax To-Dos to Wrap Up Before Year’s End

This time of year zooms by, and before you know it, it will be January. Waiting until then to get your business tax affairs in order can put you in a time crunch at the start of the year, so get started now to ensure you’re ready for 2015. Here are five things you can […]


Four Skills to Network More Powerfully

Not all of us are born networkers, so we have to work at improving the skill and it is a vital one. Fortunately, networking is a fundamental skill that you can develop with a little effort. You never know where your next referral will come from, so it behooves you to wear your networking hat […]


5 Funding Options for Small Businesses

When it comes to financing your small business, you need options that will help you grow your business. Sometimes you can’t do that when you bootstrap on your own. Whether you’re launching a business or ready to take an established business to the next level, you have options. Browse the following five funding options and […]



 
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