Author Archives: Carol Roth

About Carol Roth

Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at She also has an action figure made in her likeness.

4 Tips on Mentoring Employees for Everyone’s Benefit

Without inspiration from a former boss, Amazon CEO Jeff Bezos might not be where he is today. In a mutual mentorship, Facebook CEO Mark Zuckerberg turns to Washington Post CEO Donald Graham for advice on being a CEO; Graham turns to Zuckerberg for social media advice. But effective mentorship does not have to apply only […]

Is Speed the Best Way for Small Businesses to Attract Customers?

The fast casual business model enjoys continued success for a reason that goes beyond low prices: customers are busy people who see time as money. Every minute that they spend waiting for service is a minute lost to other daily activities. This same concept holds true for any business — from store-fronts to consulting services. […]

Four Ways to Make Employee Peer Reviews Effective

Many employees and managers alike quake with fear when they learn that their company is implementing a system that involves peers in the performance review process. Employees see writing reviews as a waste of time, even as they foresee co-worker conflict in their futures. Recognizing that peer reviews are not typically accurate, managers see them […]

Four Ways to Apply Brainstorming to Your Small Business Meetings

To avoid idea freeze, small businesses need to take advantage of the brain power of every person connected with a product or project. If you have experience or knowledge of brainstorming, you already know that the techniques can be a great way to solve problems and generate new ideas … if you can get past […]

Four Ways to Grow Your Business With New Products and Services

Your small business may be successful, but you still need to modify your product or service offerings over time. At some point, customers no longer need what you’re selling and you also need to capitalize on new demands created by changing trends. Granted, it costs less to retain customers than to attract new ones, but […]

Delegate — but Don’t Abdicate — with Service Providers

You hire accountants, lawyers and other professionals because they have specialized knowledge that you don't have. This means that you can count on them to do their work without supervision, right? Well, not so fast. Everyone makes occasional errors. As long as the name of your business appears on the paperwork, you have ultimate responsibility. […]

No Business is Too Small to Automate

As a small business owner, you have limited resources, so the real question is whether you can afford to not automate. You and your employees have to wear many hats and run in many directions to keep your business running every day. Without automation, you may have to skip important steps in the interest of […]

20 Quotes to Inspire Entrepreneurs

As an entrepreneur, you are most likely a glass-half-full kind of person. Without a positive attitude, it is nearly impossible to maintain the edge that you need to keep moving forward. But, no one can be happy and confident at all times. Here are some thoughts from entrepreneurs, athletes and innovators, including one from me, that […]

Three Ways that Viral Fads can Create Successful Businesses

Posted on by Carol Roth

Every entrepreneur dreams of “going viral”, but sometimes, that virality leads to a fad rather than a bona fide business. Fads can make big money, but if your business is based on a single trend, you need to make some important decisions upfront to make sure it’s a net money-maker, rather than a money-taker. Take […]

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