Author Archives: Carol Roth

About Carol Roth

Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at www.CarolRoth.com. She also has an action figure made in her likeness.

How David Can Win Against Goliath Competition

Many communities argue against big companies like Wal-Mart moving into their areas because they believe that these big corporations will eradicate local mom and pop stores. Granted, big, burly businesses can intimidate their smaller counterparts. But David brought a slingshot and a bag of stones to the battle. Then, he found a hole in Goliath’s [...]


Three Ways to Improve Your Business Messaging

All businesses need to communicate a consistent story that describes who they are, what they do and why customers need their products or services.  But even relatively small businesses count on a number of employees to deliver the story in everything from advertising to bids.  Add social media to the mix and your business can [...]


How Small Businesses Can Give Back without Breaking the Bank

Major U.S. corporations are notorious for their philanthropic works across the globe, but how often do their efforts touch your local community? When small businesses reach out to help others in the area, they can witness the effects of their assistance, even as they build long-term relationships.  You don’t need a big-company bank account to [...]


Are Smart Phones Killing your Employees’ Soft Skills?

If anyone tries to convince you that the abbreviated language known as “social media slang” is appropriate for business, DBTS (translated: don’t believe that stuff).  I’m not saying that it has no use — it might be helpful if used judiciously in a tweet from your company Twitter account or in a quick text message.  [...]


Tips to Effectively Manage Remote Workers

I may not be Captain Kirk, but my extensive travel schedule makes it imperative that I meet my business responsibilities while remaining connected to my base.  Some of your employees may have the same needs.  Sales territories keep your reps far from your home office, but even local workers may need to work from home [...]


How Spreadsheets Can Turn You into a Business Super Power

Posted on by Carol Roth

When Clark Kent runs to a phone booth and emerges as Superman, a competent, mild-mannered news man begins using an entirely different set of skills to save the world.  These days, phone booths are a rare sight, but you don’t need one to develop business super powers.  By embracing the capabilities of spreadsheets, you gain [...]


Think Like a Doctor to Cure Your Customers’ Problems

Greg House, M.D. was a brilliant (if fictitious) diagnostician who based his success on the premise that “everybody lies.”  I can imagine a number of reasons why patients may lie outright to their doctors — even if those lies send them to the brink of death until the last few minutes of the episode.  But [...]


Selling Your Customers What They Need — Not What They Want

Posted on by Carol Roth

The Rolling Stones said it best, “You can't always get what you want.  But if you try…you might find you get what you need.”  Regardless of what kind of business you own, you may find yourself in the unwelcome disconnect between providing what your customer needs to be successful versus what they think that they [...]


How to Survive the Business Triangle of Fast, Good & Cheap

Posted on by Carol Roth

When was the last time a customer told you that money is no object as long as you produce a good-enough product or service whenever it is convenient?  OK, you have a right to laugh because these situations only happen in the dream world.  In the real world, customers make unreasonable demands every day.  It [...]



 
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