Author Archives: Carol Roth

About Carol Roth

Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at She also has an action figure made in her likeness.

Great Customer Service Reps are Born, not Made

All new hires need some formal or informal training to learn the ins and outs of their jobs, including customer service reps, who need to master basic company policies and procedures connected with customer interactions. While most employees who master training become great workers, perfect policy and procedure proficiency does not automatically make customer-facing employees […]

Does Your Brand Match Your Company Culture?

In 2008, BP shelled out $211 million for the design of its Helios logo, which, the company asserts, represents many things, including heat, light and nature. Who would have guessed that BP would face costs amounting to billions of dollars (and counting) after the Gulf oil spill two years later? Today, the company continues to […]

5 Ways to Win the War Against Digital Distractions

In a 2009 National Public Radio interview, Dr. Clifford Nass, who was a noted Stanford educator, harshly referred to multitaskers as "suckers for distraction and suckers for the irrelevant." He was referring largely to students under the control of their digital devices, but it applies to the business world as well, because multitasking does not […]

4 Tips on Mentoring Employees for Everyone’s Benefit

Without inspiration from a former boss, Amazon CEO Jeff Bezos might not be where he is today. In a mutual mentorship, Facebook CEO Mark Zuckerberg turns to Washington Post CEO Donald Graham for advice on being a CEO; Graham turns to Zuckerberg for social media advice. But effective mentorship does not have to apply only […]

Is Speed the Best Way for Small Businesses to Attract Customers?

The fast casual business model enjoys continued success for a reason that goes beyond low prices: customers are busy people who see time as money. Every minute that they spend waiting for service is a minute lost to other daily activities. This same concept holds true for any business — from store-fronts to consulting services. […]

Four Ways to Make Employee Peer Reviews Effective

Many employees and managers alike quake with fear when they learn that their company is implementing a system that involves peers in the performance review process. Employees see writing reviews as a waste of time, even as they foresee co-worker conflict in their futures. Recognizing that peer reviews are not typically accurate, managers see them […]

Four Ways to Apply Brainstorming to Your Small Business Meetings

To avoid idea freeze, small businesses need to take advantage of the brain power of every person connected with a product or project. If you have experience or knowledge of brainstorming, you already know that the techniques can be a great way to solve problems and generate new ideas … if you can get past […]

Four Ways to Grow Your Business With New Products and Services

Your small business may be successful, but you still need to modify your product or service offerings over time. At some point, customers no longer need what you’re selling and you also need to capitalize on new demands created by changing trends. Granted, it costs less to retain customers than to attract new ones, but […]

Delegate — but Don’t Abdicate — with Service Providers

You hire accountants, lawyers and other professionals because they have specialized knowledge that you don't have. This means that you can count on them to do their work without supervision, right? Well, not so fast. Everyone makes occasional errors. As long as the name of your business appears on the paperwork, you have ultimate responsibility. […]

Nextiva Logo

phone-icon Sales phone-icon Support
Nextiva is the leader in Business VoIP Services. Copyright 2015 Nextiva, All Rights Reserved,
Terms and Conditions Privacy Policy Patents Sitemap