Author Archives: Carol Roth

About Carol Roth

Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at www.CarolRoth.com. She also has an action figure made in her likeness.

20 Quotes to Inspire Entrepreneurs

As an entrepreneur, you are most likely a glass-half-full kind of person. Without a positive attitude, it is nearly impossible to maintain the edge that you need to keep moving forward. But, no one can be happy and confident at all times. Here are some thoughts from entrepreneurs, athletes and innovators, including one from me, that […]


Three Ways that Viral Fads can Create Successful Businesses

Posted on by Carol Roth

Every entrepreneur dreams of “going viral”, but sometimes, that virality leads to a fad rather than a bona fide business. Fads can make big money, but if your business is based on a single trend, you need to make some important decisions upfront to make sure it’s a net money-maker, rather than a money-taker. Take […]


Take Ownership of Errors — Even When Customers Make Them

Posted on by Carol Roth

The customer is always right … well, maybe much of the time. But when they place an erroneous order or even break a product out of carelessness, it can cost you big time. It’s not always fair, but if you want to retain your customers, you may have to suck it up. Regardless of who […]


How to Build “Overnight Success”…Within a Decade

Posted on by Carol Roth

In a world where two clicks are too many and online purchases are about to arrive at our doors instantly via drones, we have taken the concept of instant gratification to a new level. Every new business owner envisions overnight success. But no amount of technology is likely to make up for patience and dedication. […]


Local Resources that Can Help Your Small Business Succeed

Posted on by Carol Roth

Sometimes, the best source of information for your small business is right in your own back yard. In fact, thanks to the Internet, great resources from around the country can come directly to your desktop. Here are six benefits that you can reap with local resources. 1. Networking Finding new clients is critical to any […]


How to Ensure that Email Doesn’t Suck the Life Out of Your Business

Remember when email was fun?  We used to delight in hearing those three little words, “You’ve got mail”.  But nowadays, email has become one of the biggest time sucks in business. Unless you hone your habits, email (and texting, for that matter) can consume countless hours of your business day. Here are four habits that […]


How Stepping Backwards Can Help Your Business Move Forward

Most successful entrepreneurs have lofty end goals and they want to sprint over the goal line right now. This forward vision is essential, but success rarely comes in the form of a perfectly straight upward trajectory. I use the analogy of physically jumping forward.  If you stand where you are today and just try to […]


Six Ways that Small Businesses Can Go Green for St. Patrick’s Day

As a small business owner, you undoubtedly spend every day looking for ways to promote your business and increase your clientele. Just about every business takes advantage of Christmas to increase sales, with “Black Friday” representing the first day of profits in the retail world. Do you really want to wait until the end of […]


Why Entrepreneurs Should Fake It Until They Make It

With the increasing popularity of business-casual attire, a great business suit is not as effective as it used to be in creating an impression of success. But projecting a successful appearance is still important when you want your business to attract customers and clients, as it creates a feeling of higher comfort and less risk […]



 
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