Author Archives: Carol Roth

About Carol Roth

Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at www.CarolRoth.com. She also has an action figure made in her likeness.

5 Tips to Increase Employee Efficiency

Time is money may be a cliché, but it’s also a universal truth in business. Your employees’ efficiency directly impacts productivity, which, in turn, affects profits. As a business owner, maintaining hawk-like vigilance on employees’ on-the-job procedures can make a notable difference to your bottom line. Here are some areas that may need improvement. Reduce […]


Make Your Business the Quadruple-Threat of Customer Service

While advertising can be a good way to bring new people to your business, the customer experience is what brings them back. Gaining each new customer costs an estimated four to ten times more than retaining repeat customers, depending on the type of business. So, while you need both, you can get a lot of […]


News You Can Use for Small Business

If you own a small business, there are a number of things that likely fall to the bottom of your “to-do” list.  However, keeping up with “the news” shouldn’t be one of them.  It may seem like a grind, but keeping abreast of certain types of news and trends is essential to business success.  Here […]


Life Lessons on Training Great Employees

All of life’s experiences can provide insight into running a small business. A good friend just drove this point home after adopting a new dog. She’s full of stories about her training challenges and as she told me her tales (or should I say, “tails?”), it was clear that the principles applied to employee training […]


How David Can Win Against Goliath Competition

Many communities argue against big companies like Wal-Mart moving into their areas because they believe that these big corporations will eradicate local mom and pop stores. Granted, big, burly businesses can intimidate their smaller counterparts. But David brought a slingshot and a bag of stones to the battle. Then, he found a hole in Goliath’s […]


Three Ways to Improve Your Business Messaging

All businesses need to communicate a consistent story that describes who they are, what they do and why customers need their products or services.  But even relatively small businesses count on a number of employees to deliver the story in everything from advertising to bids.  Add social media to the mix and your business can […]


How Small Businesses Can Give Back without Breaking the Bank

Major U.S. corporations are notorious for their philanthropic works across the globe, but how often do their efforts touch your local community? When small businesses reach out to help others in the area, they can witness the effects of their assistance, even as they build long-term relationships.  You don’t need a big-company bank account to […]


Are Smart Phones Killing your Employees’ Soft Skills?

If anyone tries to convince you that the abbreviated language known as “social media slang” is appropriate for business, DBTS (translated: don’t believe that stuff).  I’m not saying that it has no use — it might be helpful if used judiciously in a tweet from your company Twitter account or in a quick text message.  […]


Tips to Effectively Manage Remote Workers

I may not be Captain Kirk, but my extensive travel schedule makes it imperative that I meet my business responsibilities while remaining connected to my base.  Some of your employees may have the same needs.  Sales territories keep your reps far from your home office, but even local workers may need to work from home […]



 
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