Author Archives: Carol Roth

About Carol Roth

Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at www.CarolRoth.com. She also has an action figure made in her likeness.

Four Ways to Grow Your Business With New Products and Services

Your small business may be successful, but you still need to modify your product or service offerings over time. At some point, customers no longer need what you’re selling and you also need to capitalize on new demands created by changing trends. Granted, it costs less to retain customers than to attract new ones, but […]


Delegate — but Don’t Abdicate — with Service Providers

You hire accountants, lawyers and other professionals because they have specialized knowledge that you don't have. This means that you can count on them to do their work without supervision, right? Well, not so fast. Everyone makes occasional errors. As long as the name of your business appears on the paperwork, you have ultimate responsibility. […]


No Business is Too Small to Automate

As a small business owner, you have limited resources, so the real question is whether you can afford to not automate. You and your employees have to wear many hats and run in many directions to keep your business running every day. Without automation, you may have to skip important steps in the interest of […]


20 Quotes to Inspire Entrepreneurs

As an entrepreneur, you are most likely a glass-half-full kind of person. Without a positive attitude, it is nearly impossible to maintain the edge that you need to keep moving forward. But, no one can be happy and confident at all times. Here are some thoughts from entrepreneurs, athletes and innovators, including one from me, that […]


Three Ways that Viral Fads can Create Successful Businesses

Posted on by Carol Roth

Every entrepreneur dreams of “going viral”, but sometimes, that virality leads to a fad rather than a bona fide business. Fads can make big money, but if your business is based on a single trend, you need to make some important decisions upfront to make sure it’s a net money-maker, rather than a money-taker. Take […]


Take Ownership of Errors — Even When Customers Make Them

Posted on by Carol Roth

The customer is always right … well, maybe much of the time. But when they place an erroneous order or even break a product out of carelessness, it can cost you big time. It’s not always fair, but if you want to retain your customers, you may have to suck it up. Regardless of who […]


How to Build “Overnight Success”…Within a Decade

Posted on by Carol Roth

In a world where two clicks are too many and online purchases are about to arrive at our doors instantly via drones, we have taken the concept of instant gratification to a new level. Every new business owner envisions overnight success. But no amount of technology is likely to make up for patience and dedication. […]


Local Resources that Can Help Your Small Business Succeed

Posted on by Carol Roth

Sometimes, the best source of information for your small business is right in your own back yard. In fact, thanks to the Internet, great resources from around the country can come directly to your desktop. Here are six benefits that you can reap with local resources. 1. Networking Finding new clients is critical to any […]


How to Ensure that Email Doesn’t Suck the Life Out of Your Business

Remember when email was fun?  We used to delight in hearing those three little words, “You’ve got mail”.  But nowadays, email has become one of the biggest time sucks in business. Unless you hone your habits, email (and texting, for that matter) can consume countless hours of your business day. Here are four habits that […]



 
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