Author Archives: Carol Roth

About Carol Roth

Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at www.CarolRoth.com. She also has an action figure made in her likeness.

How Spreadsheets Can Turn You into a Business Super Power

Posted on by Carol Roth

When Clark Kent runs to a phone booth and emerges as Superman, a competent, mild-mannered news man begins using an entirely different set of skills to save the world.  These days, phone booths are a rare sight, but you don’t need one to develop business super powers.  By embracing the capabilities of spreadsheets, you gain [...]


Think Like a Doctor to Cure Your Customers’ Problems

Greg House, M.D. was a brilliant (if fictitious) diagnostician who based his success on the premise that “everybody lies.”  I can imagine a number of reasons why patients may lie outright to their doctors — even if those lies send them to the brink of death until the last few minutes of the episode.  But [...]


Selling Your Customers What They Need — Not What They Want

Posted on by Carol Roth

The Rolling Stones said it best, “You can't always get what you want.  But if you try…you might find you get what you need.”  Regardless of what kind of business you own, you may find yourself in the unwelcome disconnect between providing what your customer needs to be successful versus what they think that they [...]


How to Survive the Business Triangle of Fast, Good & Cheap

Posted on by Carol Roth

When was the last time a customer told you that money is no object as long as you produce a good-enough product or service whenever it is convenient?  OK, you have a right to laugh because these situations only happen in the dream world.  In the real world, customers make unreasonable demands every day.  It [...]


Creative Ways to Get Cash to Run Your Business

There is very little that you can count on in business.  But one thing is universally true — banks and investors are the most interested in giving capital to the businesses that need it the least. Given this universal truth, how can small businesses get the capital that they need to operate and grow?  It [...]


The Small Business Advantage to Snagging the Best Employees

One of my contacts worked for a young, growing company that paid top dollar for software engineers in preparation for the day that they would be needed to meet client demand.  When she expressed concern about the overspending, one partner told her that if she was in charge, the company would be defunct in a [...]


How to Keep the Rule of 3 from Ruling your Business

Even with the best laid plans, it has become clear to me that every business project follows the “Rule of 3”: it takes three times longer, costs three times as much and is three times as difficult as it should be.  This is a universal truth, so if you can accept it and even embrace [...]


Transitioning from Networking to Relationships

One of the biggest assets for any business isn’t on its balance sheet—it’s the entrepreneur’s network.  Networks become a valuable source of customer, service provider and even employee referrals and leads.  However, many people go straight from a networking event to expecting favors or other immediate results.  Like good friendships, network relationships require care and [...]


Keeping Your Business Organized Whether You’re a “Piler” or a “Filer”

Take a tour of any office and you are likely to see some immaculate desks and others covered with stacks of papers.  But don’t assume that the neat desks belong to more organized people than the messy ones.  The appearance of a desk often has little to do with how well-organized a person may be [...]



 
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