Author Archives: Barry Moltz

About Barry Moltz

Barry Moltz helps small businesses get unstuck. He applies simple, strategic steps to facilitate change. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. He is a small business speaker, radio host and author of four books. As a member of the Entrepreneurship Hall of Fame, he has spoken to audiences of up to 20,000 people. He is a regular guest on business radio and cable TV programming.

Why Scary Sells

Can you scare customers into buying your product? Fear can actually sell as much as sex or desire since it will trigger people to take action. According to Lea Dunn of British Columbia's Sauder School of Business, when people feel alone and afraid, they form an emotional attachment to the brands around them. She states that [...]


What Color Should Your Logo Be?

Small business owners fret over what their logo looks like. They want it to be clean, cool or fancy. What they should really focus on is how it makes a customer feel since logos play a large role in their purchasing decisions. Researchers at the University of Amsterdam found that children as young as two years [...]


Are You Keeping Score?

Some business people want to prevent losing by not keeping score, by ignoring the results, or by constantly moving the targets. When my sons were introduced to baseball as small boys, the league prohibited officials from keeping score because they did not want the children to become too competitive at such an early age. League [...]


Where Small Businesses Are Stuck in 2014

During the course of their career, every small business owner gets stuck. The key is to know where and how to get unstuck. My annual survey of 5,000 small business owners identifies the problem areas. Here are a few excerpts: Treating their company like a job. The Survey: Over 40% of owners do whatever customers [...]


20 Words to Get Your Posts Read

The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read. Here are 20 words to make sure that prospects and customers read what your company posts: Numbers:  3, 5, 7 or 10 are a clear winners. Even numbers are less popular. [...]


How to Get In Bed with Your Banker

Most small businesses still need banks. They provide valuable financial services daily for companies. Banks can still be a major source of capital for the promising business. How do you make sure that they are there when you need them? Get your business in bed with your banker! While this many not conjure up a [...]


3 Ways to Sink the Sale of Your Company

Many small business owners dream of selling their company for a huge profit. After many years of hard work, they finally found the right buyer to acquire their company. After negotiating business terms, they signed the letter of intent (LOI). Now comes the tough part: collecting all the due diligence information and having the lawyers [...]


Why to Question Assumptions When You Are Successful

It’s easy for small business owners to question themselves and their assumptions when they are failing. But at that point, it may be too late to fundamentally make changes that can turn their company around. The success rates goes up if the owner questions assumptions when things are going well. However, most entrepreneurs will have [...]


Why Your Business Is Asking All The Wrong Questions

Many entrepreneurs start a business because they have an overwhelming passion around a certain interest. They want to help people accomplish a stated goal. A problem develops in growing their business because they continually ask the wrong question: “I wonder if my exciting idea can help other people?” This question is entrepreneur-centric and does not [...]



 
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