Author Archives: Barry Moltz

About Barry Moltz

Barry Moltz helps small businesses get unstuck. He applies simple, strategic steps to facilitate change. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. He is a small business speaker, radio host and author of four books. As a member of the Entrepreneurship Hall of Fame, he has spoken to audiences of up to 20,000 people. He is a regular guest on business radio and cable TV programming.

How to Get Customers to Buy from Your Facebook Page

Millions of small businesses have Facebook pages, but most have no idea how to use them to make sales. The page may have hundreds, maybe even thousands of “likes”, but without sales to match, it is not very valuable. How can a small business turn virtual “likes” turn into real purchases? Here is where to [...]


Where to Find Your Next Employee

Six years after the Great Recession, national unemployment is finally dropping. At 5.8 percent, it is the lowest since 2008. This poses a problem for small business owners who need to find the best people to fill open positions at their company. Unfortunately, posting jobs on various sites like Craigslist or Monster can bring in [...]


Does the “Internet of Things” Really Matter to Small Business?

One of the biggest buzz words for this past year was “The Internet of Things” (IoT). This is the convergence of the digital and virtual world with the physical one. Even before IoT, there are already 16B devices attached to the Internet. (Remember, there are only 7B people on the planet.) Today, an increasing number of [...]


Why You Need a Google Alias Now

Google has become another social media tool that allows its Google Plus clients to use something other than their real name. These aliases or pseudonyms can be a nickname or just a series of letters. When Google launched their social tool a few years back, they wanted people to build a network based on people [...]


Go Find the Thin Places in Your Business

When was the last time you felt inspired and then fundamentally changed your view of the business world? In the hustle and thickness of every day, it is rare to have a transformational experience. Most small business owners see their days as a list of to-do’s they must check off. Typically this provides nothing more [...]


Why Dentists Can Predict the Next Economic Downturn

Dental appointments actually say a lot about the state of the US economy and can predict its future health. According to a recent Businessweek article, patient visits per scheduled follow-ups, ratio of actual to projected fees for dental service, potential monthly revenue from suggested treatments, and accounts receivable per practice are all factors that gauge consumer [...]


How to Guarantee More Engagement for Your Blog

“If you build it, they will come”- from the movie, “Field of Dreams” You just finished writing an insightful piece for your company’s blog that may change the industry. Now, all that has to be done is post it and people will write hundreds of reactions, right? No, this is wrong. The “just because you [...]


Top 10 Ways to Spy on Competitors (Legally)

“Keep your friends close and your enemies closer.” -Sun-Tzu, Chinese general Knowing about your competition has always been important in the world of business. With the Internet, this marketing intelligence has never been easier to find out, but it does take discipline and planning. By doing this type of research, you can find where your [...]


Should Employees be Tipped?

I stay at Marriott Hotels over 50 nights a year. I was surprised to learn that with the help of Maria Shriver, Marriott Hotels recently started a formal program to encourage guests to tip employees that clean their hotel rooms. The campaign, called "The Envelope Please," places envelopes in 160,000 rooms in the U.S. and [...]



 
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