We’ve all been there. You know – that period in your business when it all feels stale and tired. When you feel like Bill Murray in Groundhog Day, waking up to the same old thing. You know you need to shake things up, but you’re not sure where to start. You could hire some know-it-all consultant and pay them to provide you with a band-aid that’s a temporary fix. You could hold yet another brainstorming meeting and leave with the same five ideas you got last year.
But I suggest that you approach this revitalization project differently. Find a problem in your business that you need to solve. Whether it’s a need to cut costs, bring in new customers, streamline a process – whatever your challenge, articulate it and try using ripple innovation to solve your problem in a novel way.
- Ripple 1: Find the solution inside your company. We’re often blind to potential solutions because we’re victims of rigid thinking. Try applying fixes from one area of your business to another. For example, ask your customer service reps for suggestions about how to improve they ways in which you bring in prospective clients. Get your sales reps to share input about ways in which IT can be improved. Share expertise among departments and you’ll come up with fresh perspectives.
- Ripple 2: Find the solution inside your industry. Check out your competition. Say you run a commercial cleaning business. Take a look at your competitors’ ads if you’re looking to bring in new business. Find out where other companies buy their cleaning supplies and see if you can get a better deal in exchange for a contract. See what other companies are doing right and adapt their practices to improve your own business.
- Ripple 3: Find the solution in any industry. Broaden your perspective and look at the ways in which other businesses face challenges and present solutions. Look at companies who have all the customers they can handle and are making money hand over fist and see what you can learn from them. The ice cream shop around the corner that always has long lines….maybe their Facebook page gives customers a heads up on new flavors and daily specials. The automotive repair shop that has customers waiting for an appointment because of their outstanding guarantee of services….they’ve actively managed and promoted word-of-mouth by rewarding customers for referrals. You can translate these lessons to your industry as well!
- Ripple 4: Find the solution in nature. Coming up with nothing fresh? Take a look at the world around you, and you’ll discover that nature is the ultimate innovator and inventor. If you’re having trouble retaining new employees despite the fact that you’re paying great wages, maybe you need to look at the ways in which animals protect their young and provide a longer, more nurturing training period so that your staff feels more confident and capable when you finally launch them on their own.
The big lesson in ripple innovation is that you’ll benefit from broadening your perspective and learning about why solutions work and how you can adapt the principles of those solutions to solve your particular problems.