20 Words to Get Your Posts Read

The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read. Here are 20 words to make sure that prospects and customers read what your company posts:

  1. Numbers:  3, 5, 7 or 10 are a clear winners. Even numbers are less popular. Every reader wants a simple step by step list to accomplish their task.
  2. Easier: They want your business to make it easier for them. They seek an easier way out or an easier way to solve their pain.
  3. Rock star: Most customers have a secret desire to be a famous rock star even if it is only in their immediate world. They will pay anyone to get there.
  4. Capture: The best word to help customers get what they desire. It denotes things that are not easy to accomplish.
  5. Killer: This is a powerful, yet controversial word. It can backfire if used in times of domestic violence.
  6. Secrets: Every customer wants to learn the secret formula that not everyone else knows so they can benefit from it.
  7. Stocksy_txp870288944a3000_Small_22647Perfection: Consumers are always striving for this ideal. They know they can’t really achieve it, but it does not stop them looking for help to get it.
  8. Quick: Customers have no time. They want something fast (see “Easy”). This can be learned from the popular fast and prepared food craze.
  9. Dangerous: Many customers lead fairly mundane lives and seek safety. They want to read about dangerous things they should avoid.
  10. Clever: Customers hope to gain an advantage by being cleverer than the next person. This is a quality that is almost universally admired.
  11. Next level: Every customer wants to go up, forward and to the next higher level. They will buy whatever can help them get there.
  12. Guarantee: This helps mitigate the risk a customer is taking in their purchase. If the results are “guaranteed”, they feel more comfortable to act.
  13. Boost: Customers want quick help to get higher. The “boost” is a popular and warm image from childhood.
  14. Latest: Many customers are addicted to the “shiny object syndrome” and always want the latest and greatest. Companies feed that desire.
  15. Mega: Americans always like things which are large. In fact, the bigger, the better. Many believe that a higher quantity means increased value.
  16. Absolutely: A better way of saying “the best”. It leaves no room for doubt.
  17. Ridiculous: Customers like to hear about the “crazy” so they can pass along these stories to friends and associates.
  18. VIP: Every customer wants to be part of something that not all people can join. It makes them feel special.
  19. Limited time: Customers will act if they believe there is scarcity.
  20. Worst: Unfortunately, people are more attracted to the negative, than the positive. This is the basis of the popularity of every reality TV show.

What are your best headline words?

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