Every small business knows that they need to utilize social media as part of their marketing plan. But in the process, they are making a lot of mistakes. Here are the most common ones and what to do about them:
- You are only selling your “stuff”. You communicate only your product offers on social media. You are constantly asking people to buy instead of establishing a relationship with them first.
- You are talking at people, not with them. You are not having two way conversations with people, but only broadcasting your message. A good indication that this is happening is no one ever responds to what you post.
- You are talking to the wrong people. You have no strategy for your social media. You talk to anyone that will talk to you. This is because you may have outsourced it to any GenY-er you can find instead of someone with specific experience.
- You ask others to retweet or share your content, but never talk to them any other times. The only time you communicate with potential partners is to ask them to share your stuff. You should always ask how you can help them before asking for favor.
- You broadcast the same message across all the channels. You need to tailor your message for each specific social media channel. For example, the form of any marketing message needs to be different on Facebook vs. Twitter.
- You focus on numbers not quality. You are obsessed with the number of followers instead of the quality of their interaction with your company.
- Posting infrequently or irregularly. No one knows when you will show up on social media. You need to have a regular schedule to show dependability and consistency of your message.
- Not posting the same things multiple times during the day or week. Most social media posts have a short shelf life (Twitter -15 minutes, Facebook- 60 minutes). Everyone is not always on social media so things need to be posted multiple times.
- Not monitoring what people are saying about your company. Reputation is your biggest marketing weapon. Customers now place more trust in online reviews than advertisements. You need to know what everyone is saying about you!
- You have no company social media policy. Can employees check their social media accounts at work? Can they post on behalf of the company? There is no right or wrong answer, but there should be a specific policy.
- A photo that does not reflect your brand. Many companies just use there logo, but what could be a better representation of your brand?
- You delete negative comments. On social media, this is a big mistake. Instead, respond with empathy and provide a solution.
- You send automated direct messages to followers. Another big mistake since most social media users consider this spam. Only send direct messages that are customized for the person you are connecting with.
- Using too many hashtags. This is a good tool to become part of a conversation, but not every tweet or Facebook post needs to have a #newhashtag on it! #OMGsocialmediamistakes
- Not leaving enough space for other people to retweet you. Make it easy for people to retweet you by leaving room for their Twitter handle and the letters RT. Don’t use the full 140 characters in your original tweet since this will force them to delete some of your message.
Tags: business tips, Internet, Marketing, Online tips, Social Media