October 30th, 2014

Top 10 Ways to Spy on Competitors (Legally)

“Keep your friends close and your enemies closer.” -Sun-Tzu, Chinese general Knowing about your competition has always been important in the world of business. With the Internet, this marketing intelligence has never been easier to find out, but it does take discipline and planning. By doing this type of research, you can find where your [...]

October 29th, 2014

How to Establish and Sustain Your Competitive Advantage

No matter what industry you’re in, I’m willing to bet it’s pretty competitive. You constantly have to be on your toes and know what the other players in your field are doing. However, it helps if you have a strong competitive advantage. This is that je ne sais quoi that makes your brand unique and [...]

October 28th, 2014

Nextiva Tuesday Tip: How to Improve Employee Communication

Is your business struggling with communication issues between different age groups at work? While the problem of intergenerational communication is nothing new (remember the “Generation Gap” of the 60s?), it’s more pronounced than ever because there are so many different generations in the work force today. As older workers put off retirement due to the [...]


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October 27th, 2014

Mondays with Mike: The 5 Cloud Mistakes That Will Cost You Big-Time

I’m a cloud evangelist.  I work out of my backpack, and running my business on the could lets me work from anywhere on the planet, all while providing the highest level of customer service.  While I’m a huge fan of the cloud, I also know some folks who have underestimated the cost of converting their [...]

October 24th, 2014

The Customer Is At The Center Of The Customer’s Universe

Here's a powerful, deceptively simple rule of customer service. Learning this rule is a central principle of successful business.  The customer is at the center of the customer's universe. It's hard, but necessary, to drill this reality into your staff–not just once, but as often as every day–and to keep it in mind, in good [...]

October 23rd, 2014

Should Employees be Tipped?

I stay at Marriott Hotels over 50 nights a year. I was surprised to learn that with the help of Maria Shriver, Marriott Hotels recently started a formal program to encourage guests to tip employees that clean their hotel rooms. The campaign, called "The Envelope Please," places envelopes in 160,000 rooms in the U.S. and [...]


October 22nd, 2014

5 Out-of-the Box Digital Marketing Ideas

When it comes to marketing your small business, you don’t want to have the same marketing campaign as your competitor, but sometimes you simply can’t find the creative juice to develop an inspiring idea. Here, we’ve got five ideas to jumpstart your thinking and get you moving toward increased sales and floods of new customers. [...]

October 21st, 2014

Nextiva Tuesday Tip: Does Your Customer Service Reflect Your Brand?

Have you ever stopped to think about how well your company’s customer service reflects your brand? As workers on the front lines of your business, customer service employees are often the first contact customers have with your company, making their role as “brand ambassadors” crucial. How do customer service employees convey your brand? Consider the [...]

October 20th, 2014

Mondays with Mike: 4 Marketing Fails And What You Can Learn From Them

Some marketing campaigns are more successful than others.  You might be unhappy with an ad that leaves consumers scratching their heads or that doesn’t make your product very memorable.  You may want to take a big chance – roll the dice on a new campaign that will cement your place in consumers’ minds and hearts.  [...]



 
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