April 22nd, 2015

5 Steps to Building a Successful Crowdfunding Campaign

It seems like nearly every day, there’s a new crowdfunding campaign or request for support that comes up. There’s a good reason for this, and that is: crowdfunding has become an exciting way for small businesses to build capital to launch a new business venture. If you’re not familiar with crowdfunding, it is the practice of […]

April 21st, 2015

Nextiva Tuesday Tip: Why You Need Customer Service Meetings

Handling customer service is a 24/7 job for a small business, so it’s tempting to let regular meetings with your customer service employees fall by the wayside. Don’t. Meeting regularly with your team is essential to keeping your customer service stellar. Here are topics you and your team should discuss at your meetings: Weekly: Weekly […]

April 20th, 2015

Mondays with Mike: Take A Lesson From The Marketing Masters

There’s something to be said for trusting the experts, and also for taking the time to do a little research.  Rather than believing you have to come up with all the answers on your own, sit back and learn from the real masters of marketing.  Who are the folk you should pay attention to?  Read […]

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April 17th, 2015

Millennials Are The Biggest Generation Of Customers In History (Here’s What They’re Looking For)

Here’s the story you already know. Millions of soldiers, sailors and airmen return from World War II to the embrace of millions of riveting Rosies, apparently very riveting, judging by the fruitful output of these couples during the postwar decades: 2.4 children per couple, the biggest generation America has ever seen. These kids, the Baby Boomers, […]

April 16th, 2015

Why Wanting to Be Mark Zuckerberg is Hurting Your Business

Many entrepreneurs dream of being Mark Zuckerberg, Oprah Winfrey, Steve Jobs or Barbara Corcoran. They want their company to be the next Google, Facebook, Instagram or WhatsApp. Unfortunately, this goal is actually hurting their business. I understand the romance of wanting to “be them”. I admire what these people and companies have achieved and how […]

April 15th, 2015

Should I Borrow Money from Friends or Family for My Business?

Getting your business started requires money, and while there are many sources for finding this funding, one often overlooked source is friends and family. On the one hand, a friend or family member may be able to offer you an interest-free loan that you wouldn’t qualify for at the bank, but on the other hand, […]

April 14th, 2015

Nextiva Tuesday Tip: Don’t Let Technology Destroy Your Humanity

When it comes to customer service, how much automation is too much? For a small business owner, using technology to automate customer service assistance—such as enabling customers to schedule appointments online or request quotes online—saves time and money. However, it’s important to think about customer service not only from a business standpoint, but also from […]

April 13th, 2015

Mondays with Mike: How Ripple Innovation Can Invigorate Your Business

It always hits me the same time every year.  I don’t know whether it’s a craving for warmer weather, or the realization that it’s time to dig deep and get started making the year a successful one, but the end of the first quarter is always a tough time for me.  I’m tired of winter […]

April 10th, 2015

Ten Phrases Successful People Use Daily

"We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world."- Buddha The hit book, "The Secret" had one central message; we become what we think about. This same thing was said by Earl Nightingale years earlier in his classic "The Strangest Secret". I am not […]

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