October 24th, 2014

The Customer Is At The Center Of The Customer’s Universe

Here's a powerful, deceptively simple rule of customer service. Learning this rule is a central principle of successful business.  The customer is at the center of the customer's universe. It's hard, but necessary, to drill this reality into your staff–not just once, but as often as every day–and to keep it in mind, in good [...]

October 23rd, 2014

Should Employees be Tipped?

I stay at Marriott Hotels over 50 nights a year. I was surprised to learn that with the help of Maria Shriver, Marriott Hotels recently started a formal program to encourage guests to tip employees that clean their hotel rooms. The campaign, called "The Envelope Please," places envelopes in 160,000 rooms in the U.S. and [...]

October 22nd, 2014

5 Out-of-the Box Digital Marketing Ideas

When it comes to marketing your small business, you don’t want to have the same marketing campaign as your competitor, but sometimes you simply can’t find the creative juice to develop an inspiring idea. Here, we’ve got five ideas to jumpstart your thinking and get you moving toward increased sales and floods of new customers. [...]


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October 21st, 2014

Nextiva Tuesday Tip: Does Your Customer Service Reflect Your Brand?

Have you ever stopped to think about how well your company’s customer service reflects your brand? As workers on the front lines of your business, customer service employees are often the first contact customers have with your company, making their role as “brand ambassadors” crucial. How do customer service employees convey your brand? Consider the [...]

October 20th, 2014

Mondays with Mike: 4 Marketing Fails And What You Can Learn From Them

Some marketing campaigns are more successful than others.  You might be unhappy with an ad that leaves consumers scratching their heads or that doesn’t make your product very memorable.  You may want to take a big chance – roll the dice on a new campaign that will cement your place in consumers’ minds and hearts.  [...]

October 17th, 2014

News You Can Use for Small Business

Author: Carol Roth

If you own a small business, there are a number of things that likely fall to the bottom of your “to-do” list.  However, keeping up with “the news” shouldn’t be one of them.  It may seem like a grind, but keeping abreast of certain types of news and trends is essential to business success.  Here [...]


October 16th, 2014

How to Get Your Business Email Delivered

Spam has been a problem since 1865. When a group of British politicians received unsolicited telegrams promoting a local dentistry shop, they were angry. One of the recipients wrote a letter to the editor of The Times asking “by what right do they disturb me by a telegram which is evidently simply the medium of [...]

October 15th, 2014

How to Get Paid 7 Days Sooner in Your Small Business

One of the biggest pet peeves of small business owners is late-paying clients. We’re not running corporations, so cash flow can make or break our businesses! And when a client doesn’t pay on time, we can’t pay our own vendors. It’s a sticky situation, but with a little strategy to light a fire under your [...]

October 14th, 2014

Nextiva Tuesday Tip: How to Motivate Holiday Workers

Is your small business hiring customer service, call center or retail sales employees to help you handle the upcoming holiday rush? Motivating workers who are with your company for only a short time can be challenging, especially during such a busy and stressful time of year. Here are some tips to keep your holiday employees [...]



 
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