There is very little that you can count on in business. But one thing is universally true — banks and investors are the most interested in giving capital to the businesses that need it the least. Given this universal truth, how can small businesses get the capital that they need to operate and grow? It [...]
Learn how to run a successful TweetChat for your business with these tips from the host of the longest running TweetChat that has ever been on Twitter, Melinda Emerson.
Is your small business paying enough attention to incoming calls? Today, with so much focus on social media, email and online marketing, it’s easy to believe that providing customer service through live chat is all you need to do, or that customers are content to contact you by email and wait to hear back from [...]
The Nextiva App is here! Available for Nextiva Office ProPlus and Enterprise users on NextOS, it's a free application that simultaneously syncs your business communications between multiple devices. Find out more here: Download the Nextiva App to your desktop and smartphone today!
Every entrepreneur knows that minimizing expenses is essential to maximizing profit, but we don’t always know how to go about cutting costs – especially for big ticket items. The longer I’m in business, the more I realize that paying full price for something is rarely necessary. Here’s my list of tactics to avoid spending more [...]
Can you scare customers into buying your product? Fear can actually sell as much as sex or desire since it will trigger people to take action. According to Lea Dunn of British Columbia's Sauder School of Business, when people feel alone and afraid, they form an emotional attachment to the brands around them. She states that [...]
Security researchers recently released details of a security threat, nicknamed “Heartbleed,” that exploits a vulnerability in certain versions of Open SSL, a free software toolkit used for encryption of user data such as passwords, credit card numbers and other personal information. Unlike a conventional security breach that allows hackers to break into a site and [...]
Have you thought about using text marketing for your small business? Here are some tips for a successful campaign from The Small Biz Lady, Melinda Emerson.
Are you in denial about negative online reviews of your business? I know plenty of small business owners who don’t list their companies on review sites like Yelp! Others are listed, but never bother to check their listing to see what kinds of reviews their businesses are getting. While I can understand the impulse to [...]