January 29th, 2015

6 Lighting Tips for Your Small Business

Selecting lighting for your store can be complicated. However, good lighting is one of the most important aspects of highlighting your product and making it pop. An in-depth guide to selecting lighting for your store is beyond the scope of this article, but here are 7 quick tips gathered from retail lighting professionals that should […]

January 29th, 2015

Build A Customer-Focused Corporate Culture–By Making A (Very Tough) Decision

If your aim is to build a truly customer-focused culture in your organization, here are two difficult steps to take that will make it happen. These two steps that will change your world–if you really want it changed. 1. Decide.  For example:  “We provide only the highest level of service to our customers, our associates, and […]

January 28th, 2015

5 Strategies to Bootstrapping Your Business

As you prepare to become your own boss, you need to get your finances in order. You’ll need enough money to cover 6-12 months of business and personal finances before you even launch your business. That being said, you have a few options to consider in terms of where that money comes from. 1. Savings […]

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January 27th, 2015

Nextiva Tuesday Tip: Creating How-To Content for Customer Service (and More)

Is how-to content part of your small business’s content marketing strategy? If you aren’t creating content that shows customers how to do something, you’re missing out on a big opportunity to provide customer service in a format that customers increasingly want. Suppose you own a company that sells kits to remove the “haze” that develops […]

January 26th, 2015

Mondays with Mike: What They Told You About Sales Is Wrong!

What’s been written about sales tactics could stretch from here to the moon and back.  There are seminars, webinars, and even one-on-one coaches who promise to give you the low-down on surefire tips to close a deal.  What’s wrong with the accepted truths about sales?  Many of them are wrong!  When you look at evidence, […]

January 23rd, 2015

Fourteen Ways To Improve Your Customer Service–Starting Today

Here are fourteen new ways to look at your business/ questions to ask yourself/ approaches to consider that will help you improve the customer service and customer experience that you offer. Are you easy to use? You won’t know until you try.  Try your own website without your company-provided auto-log in.  Is it easy?  Or […]

January 22nd, 2015

Why No One Wants to Be Your Mentor

Small business owners frequently cite that having a mentor is one of their top keys to success. So why don’t you have one? It’s because you have misconceptions about what a mentor looks like and how they can help. Here is why people don’t want to be your mentor: They don’t know you. You won’t […]

January 21st, 2015

Is Your Passion Enough to Start a Business?

Passion is an overused term in business. You keep hearing “do what you love,” but you need to be thinking about whether your passion is truly sufficient enough to start a successful business. To create a business you must provide a product or service people are willing to pay for. Maybe you love knitting baby […]

January 20th, 2015

Nextiva Tuesday Tip: Are You Ignoring Your Returning Customers?

Have you ever had this experience: You see an ad or offer for some amazing deal for a company of which you’re a longtime customer—something big, like “50% off a year’s membership.” Wow, you want to take advantage of that! But you can’t because there’s only one catch: The offer is for new customers only. […]

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