March 27th, 2015

Losing Your Customer to the Dark Side of the Internet

The Internet is no longer a very private place for people to find resources or to shop. It has become a crowded market with millions of advertisements, pop-up websites, and sponsored blog posts. Companies try to track and analyze every click of the mouse. Businesses work hard to stay present on the customer’s screen. They use […]

March 26th, 2015

Using Adventure, Even Danger, To Improve The Customer Experience

Customers of all ages, from older “bucket-listers” to the young and increasingly important Millennial generation of customers, crave adventures and discoveries, whether epic or everyday. The more stimulating and surprising an environment, an experience, a “movie” you can create for your customers to engage with, the more your customers will want to text, Facebook, and talk about your business. Virgin America: Consciously […]

March 25th, 2015

Developing Your Marketing Plan

Marketing is one of the most critical components of your business’ success. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in continuing the line of work. In order to make sure your product is exposed to your target customers, you need to develop a […]

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March 24th, 2015

Nextiva Tuesday Tip: Are You Really Satisfying Your Customers?

While consumers’ expectations of customer service are rising, very few brands are keeping pace, a new study by Accenture reveals. Mobile, social and digital are converging with traditional channels of doing business, and customers are eager to take advantage of this omnichannel world. But only 11 percent think companies are doing a good job of […]

March 23rd, 2015

Mondays with Mike: 10 Crazy and Successful Crowdfunding Campaigns

I’m always intrigued to research the offbeat business concepts that find success in the increasingly popular crowdfunding arena.  It’s an endless supply of inspirational stories, as well as encouragement to find ways to follow your dream.  Here are some of my favorites: Chatype.  If you have any doubt that people have visceral, emotional relationships with […]

March 20th, 2015

10 Trends in Customer Expectations

Here are 10 trending ways that customer service, customer experience and, most of all, customer expectations are changing. Customers’ definition of what’s fast and what’s not has grown more extreme on an almost daily basis. An escalating expectation of timeliness doesn’t just apply to product and services delivery (where has so dramatically set the […]

March 19th, 2015

Keeping Your Email Out of the Junk Folder

A hot topic on the subject of email marketing is how to keep your company’s emails out of your prospect’s junk folder. It’s one of the most complicated parts of email marketing which cause a high rate of failure. Here are some steps to get your emails to where they should go: the inbox! 1. […]

March 18th, 2015

Nextiva Customer Success Story: HagBros Precision

Nextiva customer Hagbros Precision is a manufacturing solutions provider that designs and produces competitively priced molds at their Round Rock, Texas headquarters just north of Austin. Developed by a group of inventors, entrepreneurs, and metal workers, Hagbros focuses on precision tooling, mold making, and customer focused manufacturing solutions. We met with Roya Foroughi, Project Manager at […]

March 18th, 2015

How to Hire an Accountant

Tax time is fast approaching, and hopefully you have your financial records in order, but in case you don’t here’s some advice on how to hire an accountant. While there are many aspects of your business that you can handle on your own, accounting is one worth turning over to a professional. Accounting goes far […]

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