Can you scare customers into buying your product? Fear can actually sell as much as sex or desire since it will trigger people to take action. According to Lea Dunn of British Columbia's Sauder School of Business, when people feel alone and afraid, they form an emotional attachment to the brands around them. She states that [...]
Security researchers recently released details of a security threat, nicknamed “Heartbleed,” that exploits a vulnerability in certain versions of Open SSL, a free software toolkit used for encryption of user data such as passwords, credit card numbers and other personal information. Unlike a conventional security breach that allows hackers to break into a site and [...]
Have you thought about using text marketing for your small business? Here are some tips for a successful campaign from The Small Biz Lady, Melinda Emerson.
Are you in denial about negative online reviews of your business? I know plenty of small business owners who don’t list their companies on review sites like Yelp! Others are listed, but never bother to check their listing to see what kinds of reviews their businesses are getting. While I can understand the impulse to [...]
The traditional office, staffed with full-time employees with full-time benefits is a relic from Mad Men days. Most of us have to move quickly and operate on razor-thin margins that make it impossible to afford a complement of workers waiting for something to do. It’s become far more feasible and profitable to assemble a team [...]
Small business owners fret over what their logo looks like. They want it to be clean, cool or fancy. What they should really focus on is how it makes a customer feel since logos play a large role in their purchasing decisions. Researchers at the University of Amsterdam found that children as young as two years [...]
Some business people want to prevent losing by not keeping score, by ignoring the results, or by constantly moving the targets. When my sons were introduced to baseball as small boys, the league prohibited officials from keeping score because they did not want the children to become too competitive at such an early age. League [...]
The Nextiva team has discovered that some of our best brainstorming sessions and bonding moments happen outside of the office. It’s sometimes easier to toss around ideas and let your personality shine when you’re not restricted to the agenda and formality of an office meeting. Here are some ways to let your employees break out [...]
Marketing your small business doesn't have to be difficult! Here are 4 ways to jump start your marketing plan and boost your revenue from the Small Biz Lady, Melinda Emerson.